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Work experience

Mar 2014Present

Brands Executive

China Mobile Pakistan
  • Marketing certain brands to increase their popularity among target consumers.
  • Conducting in-depth consumer analysis to determine the image/demand of a brand.
  • Coordinating cross-functional innovation teams.
  • Profit & Loss responsibility.
  • Controlling costs in-line with department objectives and business plans.
  •  Utilizing all resources cost effectively.
  •  Developing & refining a brands in-store demonstration programme.
  •  Developing annual brand plans in partnership with the sales and  insight teams.
  •  Implement strategic plans to maximize brand potential.
  •  Monitoring performance against marketing targets both internally  & externally.
  •  Effectively coaching, motivating and developing the  sales teams.
  •  Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats
Jan 2013Present

Founder & CEO

Studio 542

An online art gallery which at the moment only exhibits and sells the master works by the eminent landscape artist of Pakistan (late) Ghulam Rasul. 

  • Regular emails to clients updating on the current art scene in Pakistan and abroad
  • Sharing updates regarding exhibitions in Pakistan of good artists in any medium
  • Regular updates of the page "Ghulam Rasul" on facebook, within 11 months the likes for the page has increased 1,933 and growing everyday
  • I blog about art, creativity and designs on twitter and have a following of more than 1800 followers on twitter of art galleries, artists, renowned personalities etc
May 2012Mar 2014

Sr. Marketing Research Officer

China Mobile Pakistan
  • Analyzed and recommend the effectiveness of different research methodologies (such as face to face, focus group discussions, syndicated vs customized, etc.).
  • Responsible to recommend cost efficient alternatives to outsourced research such as in house research.
  •  Supervise existing research methodologies, and evaluate new avenues/alternatives
  • Through research findings recommended way forward for action plan
  • Facilitate different segments from different commercial teams in conducting research tailored for their objectives
  • Devise an evaluation process to gauge the success of different TVCs, promotions, offers etc. through research
  • Coordinate with Manager, Business Intelligence, to identify key opportunities based on customer consumption patterns and research
  • Monitoring key customer-centric indicators for success (including ease of use, issue resolution, speed to proficiency, and customer loyalty) and driving improvements 
  • Handling periodic and ad hoc research requests
  • Supervise the Customer Experience for Zong customers at different channels, and suggest improvements
  • Hands on experience in conducting consumer connects
  • Observational reports on profiles of the interviewee 
  • Weekly report on competition's activities through social media and other sources
Mar 2011May 2012

Corporate Affairs Officer

China Mobile Pakistan
  • Strategy & Values
  • Culture, Change Management & Perception Surveys
  • Project Execution, Monitorting, Control and Closing of projects
  • Coordination with cross functional departments and teams for project updates and follow ups
  • Development of Trackers for various projects
  • Budget forecasting and preparation
  • Analysis and recommendations
  • Report writing and presentation to management
  • Public relations with government and high level officials
  • Write ups and updates on behalf of the Corporate Affairs Department on company's intranet
  • Organized yearly and half yearly conferences
Jul 2008Mar 2011

Project Manager Officer

China Mobile Pakistan 
  • Monitoring project risks and scope creep to identify potential problems and proactively identifying solutions to address them in advance.
  • Escalating promptly any issues that may impact operations.
  • Producing stage plans, highlight reports, risk logs, requests for change etc.
  • Providing strategic direction during the implementation stages.
  • Managing and ensuring the delivery of the highest quality service.
  • Ensuring projects do not exceed timelines and stay within budget allocated
  • Monitoring staff & team performance.
Sep 2008Nov 2008

Marketing Intern

  • Was part of Market development and worked on Mobilink PCO Project
  • Researched on the existing market for the product in the same category
  • Designed questionnaire with the agency to identify other market opportunities for the products and the consumer behavior in the same category 
  • SWOT Analysis of the produc offerings in the same category
  • Made reports and presented findings to team for the way forward


Jan 2009Feb 2010

Master in Business Administration

Mohammad Ali Jinnah University, Islamabad

Major in Marketing

May 2003Dec 2007

Bachelors of Business Administration (Hons)

Mohammad Ali Jinnah University

Major in Marketing & Management


Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Microsoft Office (Complete)
MS Project
Research, Analysis, Recommendations and Report Writing
Excellent Communication Skills both Written and Verbal