Work experience

Work experience
Mar 2014 - Present

Brands Executive

China Mobile Pakistan
  • Marketing certain brands to increase their popularity among target consumers.
  • Conducting in-depth consumer analysis to determine the image/demand of a brand.
  • Coordinating cross-functional innovation teams.
  • Profit & Loss responsibility.
  • Controlling costs in-line with department objectives and business plans.
  •  Utilizing all resources cost effectively.
  •  Developing & refining a brands in-store demonstration programme.
  •  Developing annual brand plans in partnership with the sales and  insight teams.
  •  Implement strategic plans to maximize brand potential.
  •  Monitoring performance against marketing targets both internally  & externally.
  •  Effectively coaching, motivating and developing the  sales teams.
  •  Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats
Jan 2013 - Present

Founder & CEO

Studio 542

An online art gallery which at the moment only exhibits and sells the master works by the eminent landscape artist of Pakistan (late) Ghulam Rasul. 

  • Regular emails to clients updating on the current art scene in Pakistan and abroad
  • Sharing updates regarding exhibitions in Pakistan of good artists in any medium
  • Regular updates of the page "Ghulam Rasul" on facebook, within 11 months the likes for the page has increased 1,933 and growing everyday
  • I blog about art, creativity and designs on twitter and have a following of more than 1800 followers on twitter of art galleries, artists, renowned personalities etc
May 2012 - Mar 2014

Sr. Marketing Research Officer

China Mobile Pakistan
  • Analyzed and recommend the effectiveness of different research methodologies (such as face to face, focus group discussions, syndicated vs customized, etc.).
  • Responsible to recommend cost efficient alternatives to outsourced research such as in house research.
  •  Supervise existing research methodologies, and evaluate new avenues/alternatives
  • Through research findings recommended way forward for action plan
  • Facilitate different segments from different commercial teams in conducting research tailored for their objectives
  • Devise an evaluation process to gauge the success of different TVCs, promotions, offers etc. through research
  • Coordinate with Manager, Business Intelligence, to identify key opportunities based on customer consumption patterns and research
  • Monitoring key customer-centric indicators for success (including ease of use, issue resolution, speed to proficiency, and customer loyalty) and driving improvements 
  • Handling periodic and ad hoc research requests
  • Supervise the Customer Experience for Zong customers at different channels, and suggest improvements
  • Hands on experience in conducting consumer connects
  • Observational reports on profiles of the interviewee 
  • Weekly report on competition's activities through social media and other sources
Mar 2011 - May 2012

Corporate Affairs Officer

China Mobile Pakistan
  • Strategy & Values
  • Culture, Change Management & Perception Surveys
  • Project Execution, Monitorting, Control and Closing of projects
  • Coordination with cross functional departments and teams for project updates and follow ups
  • Development of Trackers for various projects
  • Budget forecasting and preparation
  • Analysis and recommendations
  • Report writing and presentation to management
  • Public relations with government and high level officials
  • Write ups and updates on behalf of the Corporate Affairs Department on company's intranet
  • Organized yearly and half yearly conferences
Jul 2008 - Mar 2011

Project Manager Officer

China Mobile Pakistan 
  • Monitoring project risks and scope creep to identify potential problems and proactively identifying solutions to address them in advance.
  • Escalating promptly any issues that may impact operations.
  • Producing stage plans, highlight reports, risk logs, requests for change etc.
  • Providing strategic direction during the implementation stages.
  • Managing and ensuring the delivery of the highest quality service.
  • Ensuring projects do not exceed timelines and stay within budget allocated
  • Monitoring staff & team performance.
Sep 2008 - Nov 2008

Marketing Intern

  • Was part of Market development and worked on Mobilink PCO Project
  • Researched on the existing market for the product in the same category
  • Designed questionnaire with the agency to identify other market opportunities for the products and the consumer behavior in the same category 
  • SWOT Analysis of the produc offerings in the same category
  • Made reports and presented findings to team for the way forward


Jan 2009 - Feb 2010

Master in Business Administration

Mohammad Ali Jinnah University, Islamabad

Major in Marketing

May 2003 - Dec 2007

Bachelors of Business Administration (Hons)

Mohammad Ali Jinnah University

Major in Marketing & Management



Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Microsoft Office (Complete)

MS Project

Research, Analysis, Recommendations and Report Writing

Excellent Communication Skills both Written and Verbal