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  • An astute & result oriented professional with over 8 years of GCC experience in managing Business Development Functions, Sales & Marketing, Product Promotion, Distribution Management, Client Relationship Management & Team Management.
  • Currently associated as General Manager with Mohammed Fakhroo & Bros., Bahrain.
  • Expertise in managing entire sales & marketing operations by ensuring optimal utilization of resources.
  • Proven skills in breaking new avenues & driving revenue growth and proactively conducting opportunity analysis by keeping abreast of market trends / competitor moves to achieve market-share metrics.
  • Skills in developing relationships with key decision-makers in target organisations for revenue.
  • Ensured successful ramp up of business assignments; while working in coordination with clients & ensuring effective service deliverables.
  • Proficient in developing & streamlining systems with proven ability to enhance operational / administrative effectiveness and meet operational goals within the cost, time & quality parameters.


Looking for management responsibility with an organization where demonstrated skills in marketing, administration, and sales can be translated into improved growth and profitability.

Work experience

Dec 2009Present

General Manager

Mohammed Fakhroo & Bros.

Bahrain And Eastern Province (KSA) region.

(4 Sales Engineers directly reports me)

Discipline looking after CIVIL/ HVAC / PLUMBING in Building services industry.

Handling some world-class products among building industry - 

  • M/s. HATTERSLEY, United Kingdom, Bronze, Cast Iron, Stainless steel, Ductile Iron Gate/Globe/Check/Ball/DRV/Butterfly/Drain/Radiator valves /Y Strainer.
  • M/s. AVK VALVES LTD,  Saudi Arabia / Denmark / UK Underground potable water 300 micron epoxy coating valves, Motorized butterfly valves, Air release valves, butterfly valves etc.
  • M/s. ELECTROSTEEL,  INDIA Ductile Iron Pipes/Fittings, cement lined for potable water supply and drainage, Specially used in ministry tenders (EWA/WDD/WTD).
  • M/s. FRESE A/S, Denmark, Automatic Balancing valves, ON/OFF Control valves, Pressure Independent Control Valves.
  • M/s. VIBRATION MANAGEMENT CORPORATION (VIMCO), USA: Manufacturer of engineered vibration shock & noise control products for Industrial, HVAC and acoustic applications.
  • M/s. HAMBAKER ROBAN LIMITED Ductile Iron Valves & Fittings, Fire hydrants & Penstocks.
  • M/s. CNBM INTERNATIONAL CORPORATION, CHINA : CNBM is the leading manufacturers & suppliers specializing in steel pipe products, mainly offering four series steel pipes including welded steel pipe (ERW, SSAW, LSAW and square and rectangle pipe), seamless steel pipe, hot dipped galvanized steel pipe and steel pipe with 3 layer polythene coating. We can provide customers different specification standards e.g. ASTM A53, ASTM A106, BS1387, API 5L, API 5CT, ISO3183 and etc. Scope of supply covers from 1/2” to 48” for the outside diameter of welded pipes, and 1/8’’ to 20” for the seamless pipes.
  • M/s. KIRLOSKAR BROTHERS LIMITED, INDIA : End Suction Pump, Horizontal Multistage Pump, Vertical Multistage Pump, Inline Monobloc Pump, Process Pump, Submersible Sewage Pump, Dewatering Pump, Solid Handling Non Clog Pump and Vacuum Pumps etc.
  • M/s. WATTS REGULATOR INC, USA / Italy,Pressure reducing valves, Back-flow preventors, Pressure relief valves (for hot& cold water), water Hammer arrestors.
  • M/s. TAKYEEF FACTORY LLC, Abu Dhabi, UAE: Original Equipment Manufacturers (OEM) from all types and sizes of the Fan Coil Units (FCU) and Air Handling Units (AHU).
  • M/s. WATTS REGULATOR INC, USA / Italy,Pressure reducing valves, Back-flow preventors, Pressure relief valves (for hot& cold water), water Hammer arrestors.


  • Institutional project sales to Government and private clients, contracting companies and stockists.
  • Making close contacts with client representatives/ consultants/ Ministries to be updated with upcoming developments and Government Tenders. Also following websites/ newspapers/ media to get updates on market developments.
  • Getting products approved and specified in tenders through liaison with clients and consultants. Meeting with Consultants/ Owners at design stage to document the spec.
  • Making presentations with consultants/Owners/Ministries to keep them updated with new products and developments, following complete process of pre-qualification to get the product approved and added in list of approved vendors.
  • Following up with ministries for government tenders related to Water Distribution/ Transmission. Doing costing, preparing quotations, executing deliveries and following up for payment with ministries (Electricity and Water Authority for Water Distribution/Transmission Projects).
  • Ensure we are in front and specified on all major water & waste water projects in Bahrain. 

Sales and Commercial Performance-

  • Prepare and participate in the preparation of sales budgets.
  • Maximize productivity targets.
  • Control costs within budgetary guidelines
  • Price control of quotations, day to day market, price developments etc.
  • Implement agreed sales objectives.
  • Prepare monthly and quarterly forecasts for sales and bookings.
  • Reviewing monthly sales forecast/ Results provided by sales engineer and planning future sales plan accordingly.

Inventory Management & Stock Distribution-

  • Ensure effective Stock Management.
  • Ensure effective Inventory and Warehouse management in the territory (order management, stock consolidation, movement and transfer, optimum stock utilization, stock return etc.).
  • Review and effectively deal with fast/ slow lines, new ranges and end of ranges and implement necessary action.
  • Provision of monthly feedback to Concept on sales, stock positions and product feedback.

Business Management & Development-

  • Products launch feedback & implementation of corrective measures.
  • Provide monthly feedback on competitor and event activities.
  • To ensure sales growth on core products and markets.
  • Attending numerous meeting and teleconferences with senior executives and management to conduct the study for new product requirement on the basis of market research.
  • Strategize and seek opportunity for expansion in the territory.
  • Manage roll-out of new projects and time bound implementation of projects.
  • To develop sales to new segments.
  • Understand Territory dynamics (consumer behavior, market understanding etc)
  • To develop strong relationships with key clients.

People Management-

  • Manage and support in team recruitment.
  • Ensure that all new recruits understand their job and inducted well within the company.
  • Monitor and appraise the performance of staffs.
  • Oversee staff deployment and drive motivation levels of employees.
  • Took a leading role in promoting PE piping systems in the water distribution systems with Water Distribution Directorate, prompting many water supply boards to change over to PE from conventional piping.
  • Won first order for AVK valves in a pumping station job.
  • By winning major contracts in Bahrain, positioned the company as a very strong player in that market.
  • Ensured the presence of the company in all water supply projects in Bahrain.
  • Finalized the complete piping packages in a majority of the available water supply projects in 2010 keeping the competition out of the market.


  • Matrook Hotel Project: Frese Valves: BHD 17,278.211
  • Khalifa Bin Salman (KBS) Port: Hattersley valves: BHD 19,873.000
  • Diplomat Office towers for National Hotels company: Grundfos Pumps: BHD 26,765.000
  • EWA Tender: AVK valves: BHD 369,000.000
Sep 2005Jul 2009

Asst Branch Manager

Universal Building materials (A HSBC Group Co.)

Western Province (KSA) - Jeddah, Madinah, Yanbu, Makkah, Taif etc.

(2 Sales Engineers directly reports me)

Discipline looking after HVAC / PLUMBING/ ARCH. in Building services industry.

  • M/s. NIBCO, USA, Bronze, Cast Iron, Stainless steel, Ductile Iron Gate/Globe/Check/Ball/DRV/Butterfly/Drain/Radiator valves /Y Strainer, Copper fittings.
  • M/s. ZURN (USA), High quality Specification Drainage Products. Roof drains, Floor drains, Cleanouts etc, Grease, Oil and Solid Interceptors with special acid resistant coating, Aqua flush Flush valves designed to last & conserve water.
  • M/s. ZURN WILKINS, USAPressure Reducing Valves, Backflow Preventers, Water Hammer Arrestors, Polypropylene acid and corrosion resistant Drainage Systems.
  • M/s. DORMA USA/GERMANY, Full range of ANSI/BHMA
  • Locks to compliment an extensive range of door control products, Comprehensive range of Door Furniture and over a hundred different types of Locks with quality complying to all the latest European Specifications..
  • M/s. HAGER, USA, High quality Hinges and Door Hardware Accessories.
  • M/s. KARP, USA, All types of Access Panels, Roof Hatches and Floor Covers from USA specifically designed for fire and moisture resistant requirements.
  • M/s. PROMAT, USA: Complete range of Passive Fire Stopping Projects.


  • Job involves extensive travelling across the western province of Saudi Arabia, for business development through our own agencies, dealers& clients.
  • Visiting consultants on regular basis, especially conducting meeting with consultants on tender project to get our products specified in the specifications.
  • Making product submittal to the consultants either through contractor or directly according to the exact/tolerated requirements of compliance statement.
  • Reviewing tender documents/mechanical drawings and re-design the valves & accessories elements with our prestigious valves brands highlighting substantial savings for the client/contractor.
  • A strategic planning with drive, ambition and persuasive selling skills.
  • Setting ambitious targets and making realistic business plans to achieve both short and long term objectives.
  • Identifying and developing new customers in the assigned territory as well maintaining contacts at the highest levels with existing clients.
  • Conducting Competitor analysis, assessing market trends, customer habits and developing annual sales.
  • Maximizing opportunities that arise to achieve required growth objectives.
  • Develop the opportunities to participate and contribute at conferences and seminars, where relevant.               
  • Establishing and maintaining contacts and links with business partners, consultants to be at their vendors list.
  • Liaising with principals for product schedule, technical data sharing, informing client’s necessity, informing updates about competitor’s product schedule, checking product delivery schedule to client work site, negotiating for project commercial discount for major projects. 
  • Expanding customer base by approaching new projects and keep in touch with client.
  • Preparing reports and presentations to senior management about business development progress, sales and key performance measures.


  • HARAM MADINAH: ZURN Drainage: SR 560,000.000
  • K.A.E.C.: ZURN Drainage: SR 680,000.000
  • SARI MALL: DORMA : SR 270,000.000
Dec 2003Sep 2005

Technical Sales Engineer

Arabian Plastic Manufacturing Co.

(Reporting to Sales Manager)


  • Preparing techno-commercial offers for MEP Contractors; following up with the offers Submitted for relevant projects and finalizing the deals.
  • Visiting construction sites, meeting potential MEP Contractors for their project requirements.
  • Conducting technical presentation to the prospective clients.
  • Visiting project consultants, promoting various types of PVC/CPVC Fittings/valves (APLACO), PE Pipe/Fittings (+GF+), Polypropylene Pipe/Fittings (+GF+).
  • Distribution of company products to the local market/Traders as well as to overseas customers.
  • Negotiation with customers in all the sales aspects, determining reality in the sales analysis, marking out the likes &dislikes of important customers and thereby convincing them, to push the technical goods by defining its technical importance, application in a particular sector.
  • Driving timely collections from customers and ensuring that there are no outstanding beyond credit limit.


Jun 1998Jun 2002

B Tech.

Z.H.C.E.T., A.M.U., Aligarh


Inventory Management & Stock Distribution
Team Supervision and People Management
Client Relationship Management
Business Management and Development
Project Sales Management
Generating Inquiries by following contractors on ongoing projects. Following with consultants on materials submittal and approvals. Engaging in technical Discussion with Contractor/consultants to get the material approved. Ensure to secure the order and all terms and conditions met with company norms. proper execution of PO with supplier and manage deliveries and payments.


Ihtesham Ahmed

Thomas Koshi