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Work experience

Mar 2004Present


Vantage Communications
Integrated marketing firm specializing in copywriting, content marketing, collateral design, brand development, strategic planning and implementation, corporate communications, trade show support, media relations, special event planning, crisis management, and digital/social media strategy and implementation. Selected Clients Include: Architectural/Building Products: Technoform North America; MW Windows & Doors; Designer Accents; Cohesent/CuraFlo; HSB Architects + Engineers; Peerless Products; Dorsky Hodgson Parrish Yue; eBlueprint; Stern & Company; Edelman Plumbing Supply Health Care: Kaiser Permanente of Ohio; Cleveland Clinic; Marymount Hospital; Healthnetwork Foundation; Spirit of Women Foundation Technology/Industrial: Chart Industries, Inc.; GasTran Systems; The Electric Sweeper Service Company; Kennedy Group RFID Solutions; Winncom Technologies; Bescast; Holmbury LTD; Patient Results Network; Voyant Technology; Freightliner/Western Star Trucks; PCX Corporation Professional Service/Financial: Allegro Realty Advisors; MCM Capital Partners; The Career Group; Cedar Brook Financial Partners; Goodman Weiss Miller; Hughie's Audio-Visual & Staging; Americas Best Value Inn Communications/Media: Point to Point Communications; Gray & Company Publishers Consumer: GymValet; Tricia Marie Salon Private Clubs: Mayfield Sand Ridge Club; The Oakwood Club Not-for-Profit: Cleveland Music School Settlement; Facing History & Ourselves; Spirit of Women; Cleveland State University
  • Devised and implemented North American launch of international glass components manufacturer Technoform North America. Campaign included the unveiling of two core products and yielded significant hits in primary media targets. Subsequent work includes development and placement of bylined 'thought leadership' columns in key publications and ongoing trade show support.
  • Orchestrated ongoing national media relations campaign for HSB Architects + Engineers. Campaign has yielded more than one million impressions through bylined columns and interviews in key trade publications, positioning HSB's principals as industry thought leaders in areas that include LEED® certification, sustainability, energy modeling and Building Information Modeling (BIM).
  • Built local and national brand awareness of reprographics leader eBlueprint and generated internal and external communications materials to facilitate ownership transition. Developed all copy for Web site revamp and supervised all Web copy optimization efforts.
  • Provided turnkey creative direction, copywriting and account supervision for multiple client brochures, sell sheets, Web site development projects, direct mail promotions, ad campaigns, and other internal and external communications initiatives.
  • Strategized and implemented crisis communications tactics for a client embroiled in publicly reported customer litigation. Successful campaign prepared key client spokespersons for a variety of potential interview scenarios.
  • Implemented strategic plan to broaden exposure for MW Windows & Doors before, during and after International Builders Show (IBS). Campaign generated broad exposure in key industry publications and led to additional interviews and coverage in months following IBS.
  • Led regional media relations campaigns for Kaiser Permanente of Ohio that generated significant ROI through coverage in primary consumer business publications.
  • Developed brand platform for Hughie's Audio-Visual & Staging for use transforming the company from regional company to national industry leader.
  • Publications in which articles have appeared include Construction Business Owner, Commercial Business Owner, Glass Magazine, Door & Window, Heartland Real Estate Business, Banking News, Internet Telephony, Hydrocarbon Processing, Chemical Equipment, Home Health Products, Process Engineer, Pipeline & Gas Journal, Kitchen & Bath Design News, Plumbing + Mechanical, Cleveland Bar Journal, Multi-Family Trends, Properties, Builders Exchange, Crain's Cleveland Business, Cleveland Magazine and Inside Business.
Selected bylined articles: LEED®-EBOM Strategies for Building Owners. Bob Bajko, AIA LEED AP ID+C, Crain's Cleveland Business, August 2, 2010. Design Strategies to Ensure a Smooth Business Move. Bob Bajko, AIA LEED AP ID+C, Crain's Cleveland Business, June 9, 2008. Cutting the Wires: How Wireless Technology Continues to Advance Automated Building Systems. Bob Bajko, AIA LEED AP ID+C, Heartland Real Estate Business, June 2010. Energy Modeling Provides Tangible Benefits for Contractors and Developers. Bob Bajko, AIA LEED AP ID+C, Commercial Business Owner, November 29, 2010. Going green is easier than you think, Part I. Bob Bajko, AIA LEED AP ID+C. Builders Exchange, August 2008. Going green is easier than you think, Part II. Bob Bajko, AIA LEED AP ID+C. Builders Exchange, September 2008. IT Pandemic Planning Must Start Long Before Outbreak. Brian Rosenfelt, CPA, FtOCC, Voyant Technology, Crain's Cleveland Business, January 11, 2010. Green IT: New Technology Advancements Can Deliver Significant Cost Savings. Brian Rosenfelt, CPA, FtOCC, Voyant Technology. Builders Exchange, June 2010. Culturally Competent Care a Collaborative Task. Dr. Ronald L. Copeland - Kaiser Permanente of Ohio, Crain's Cleveland Business, December 3, 2007. Employees At Risk For, Suffering From Chronic Disease, Key to Stifling Costs. Patricia D. Kennedy-Scott - Kaiser Permanente of Ohio, December 4, 2006. Looking Into Spacer Systems: Factual, Reliable Data for Purchasers. Mark Silverberg, President - Technoform North America. Glass Magazine, May 1, 2007. Holistic Performance Defines Today's Highest-Performing Spacer Systems. Jeff Lehman, Technoform North America. December 2006. Tomorrow's Branch Bank - Today: Branch Bank Design Trends. Damon Tasseff, Allegro Realty Advisors. Bank News, July 2004. Mitigating Conflicts in Traditional Real Estate. Michael Cantor, Allegro Realty Advisors, Cleveland Bar Association Journal, October 2004. Repiping or Lining: Strategies to Keep Multifamily Plumbing Systems Running Smoothly. Skip Wolfe, CuraFlo. Multi-Housing News, September 24, 2009. Back To School: Why Senior Living Communities Thrive Near College Campuses. Cornelia Hodgson, Dorsky Hodgson Parrish Yue. Multi-Family Trends, January 25, 2005. From Clean to Green: How Cleanliness Can Boost Your Membership Strategy. Bruce Sherman, Ph.D. / President, GymValet. Club Industry, February 2010. Brand-Aid: How Strategic Tactics Drive Cabinet Sales. Mark Goren, President, Point to Point Communications. Kitchen & Bath Design News, October 2005. Marketing Opportunities in an Economic Downturn. David Wasserstrom, Vantage Communications. Builders Exchange, January 2010.

Senior Account Manager, Creative Director, Business Development Leader

McKinney Advertising & Public Relations

Duties included account supervision and creative direction for all advertising and public relations programs, as well as new business development planning, supervision and implementation. Selected clients include: Emerson Co. subsidiaries Liebert Corporation and Therm-O-Disc, Inc.; Ultra Tech Machinery, Inc.; K&M Machine-Fabricating, Inc.; Saint-Gobain Crystals & Detectors, Dyson Corporation, Chart Industries, Inc., Webraska Mobile Technologies; Nex-Pak, Inc.; North American Menopause Society; and Office of Catholic Education - Diocese of Cleveland.

Experience includes strategic account planning and supervision, budgeting, copywriting, creative direction, research/market analysis, media planning, crisis management and ongoing media relations.

  • Successfully developed, implemented and supervised all elements of television and radio advertising production and media buying for regional Catholic Diocese of Cleveland campaigns. Additional Diocese work included development and administration of a citywide focus group program, media relations and ongoing strategic marketing counsel.
  • Supervised all phases of 2001 and 2002 annual report programs for Chart Industries Inc., a Fortune 1000 client.
  • Orchestrated all media relations efforts for the 2002 Annual Meeting of The North American Menopause Society. Strategic efforts yielded a record number of interviews with Society spokespeople for placement in more than 20 national and international publications.
  • Conceived and supervised agency-wide business development program. Initiatives include development of a strategic plan, electronic database management system and promotional collateral. This program yielded five new client campaigns and four client projects.
  • Led record-setting regional promotion of Cleveland Grand Prix Charities in 2001. Depth and breadth of resulting coverage surpassed all previous campaigns.
  • Supervised junior associates and interns to ensure quality and consistency of client work.

Consultant/Marketing Communications Specialist, Corporate Real Estate Solutions Group

Cleveland Real Estate Partners / Deloitte & Touche LLP

Scope of services included internal and external marketing/public relations, business development, business proposal writing/editing and presentation, tenant representation, portfolio management, investment services, site selection/analysis, multi-media presentation construction, and governmental incentives research.

  • Spearheaded 12-month planning and implementation efforts for the National Association of Industrial and Office Properties (NAIOP) 1998 Awards of Excellence as de facto committee co-chair.
  • Core member of team retained to engineer a 12-month, $500 million sale and leaseback of 470 Key Bank branches, office buildings, operations centers and mixed-use properties across the United States.
  • Successfully integrated marketing/PR efforts and brokered working alliance between Cleveland and Pittsburgh real estate practices by building consensus and teamwork among partners and developing effective strategic plans, public relations materials and multi-media presentations.
  • Selected clients: KeyBank, Avery Dennison Corp., IMG, The Timkin Company, Penton Media Inc., Calfee Halter & Griswold, Hyatt Legal Plans, Lincoln Electric Co., Day, Ketterer, Raley, Wright & Rybolt, Fasteners For Retail, and Equis.
  • Effectively represented and assisted clients in acquiring leasehold interests of more than 100,000 square feet of office, warehouse and industrial space throughout Northeast Ohio.

Senior Editor, Inside Business and Cleveland Magazine

Great Lakes Publishing Company

Direct responsibilities included supervision of editorial and production staff, as well as generation of editorial content and outside marketing/public relations/business development.

  • Researched and authored award-winning articles for Cleveland Magazine and Inside Business on Applied Industrial Technologies, M.A. Hanna Co., Penton Media Inc., Fabri-Centers, Realty One, Nordstrom Inc., Cleveland Hopkins International Airport, Marconi Medical Systems, Steris Corp., Cleveland Cavaliers and Forest City Enterprises. Responsible for all C-suite subject interviews and staff interactions.
  • Spearheaded initiative to refocus and redesign content, layout and editorial direction of Inside Business. Systematically and strategically marketed these improvements to businesses and media outlets during and after completion.
  • Led all editorial and promotional phases of special issue on influential women in business - July 1997.
  • Directed and facilitated content and layout of special advertising sections and supplements, including Fairways Magazine, a quarterly publication of the Northern Ohio Golf Association.
  • Awards of excellence include Press Club of Cleveland and Cleveland Communicators Awards Association.


Sun Media Incorporated

Direct responsibilities included editing and reporting of news, entertainment and sports for weekly community newspapers. Specific news and sports beats comprised more than a dozen local communities.

  • Forged industry niche in entertainment reporting. Work includes interview features on Kenneth Branagh, Lawrence Fishbourne, Tony Randall, Carol Channing, Peter Max, Lauren Hutton, Alex Trebek, and Tammy Faye (Bakker) Messner.

Reporter / Editor / Photographer

Raton Newspapers Incorporated

Produced 14-20 stories and 5-10 photographs weekly; editorials and columns required bi-weekly.


Sales/Leasing Agent/Property Management Coordinator, Commercial Division

Prudential Kelley Scott Real Estate



Bachelor of Arts

University of Denver


Creative Direction
Public Relations
As a highly experienced and trusted media relations expert, I work daily with regional, national and international editors and reporters across the consumer and trade spectrum. By understanding and meeting the needs of working journalists, I maintain lasting relationships with the media and serve as a valued resource. My experience spans two decades.
Strategic Marketing Planning
Content without an objective framework is pointless. That's why I develop marketing content and communications tactics around predefined goals and strategies - whether clients seek to boost short-term sales or build thought leadership in the markets they serve.
Copywriting and Content Marketing
With hundreds of professional copy projects to my credit, I am uniquely adept at giving clients a distinctive and powerful voice. Specific areas of expertise include Web site content, newsletters and e-mail content, news releases, white papers, case studies, bylined articles, brochures and collateral, corporate blog writing, surveys and market intelligence, direct mail/sales letters/charitable appeals, public relations and advertising.   A former award-winning journalist, my talents lie in synthesizing information from a variety of sources, sifting through technical jargon, translating complicated concepts into easily accessible material, and projecting a clean, straightforward tone. I've also run large client engagements and knows how client service should really be delivered. Dependable, accountable and creatively charged, my professional experience spans nearly 20 years.   David's background is in business-to-business marketing and business journalism. That means I am an experienced, successful marketer and an expert writer - not one or the other. I'm also well-versed in broad areas of business, industry, technology, finance and construction, giving me a fast learning curve in any vertical.   Additionally, you can trust me to speak with your customers or colleagues and make a sound impression. I've interviewed hundreds of sources for literally thousands of bylined articles and client projects. From CEOs and middle managers to line workers and the proverbial man on the street, chances are good that I've interviewed them at some point.


Politics, media, foreign affairs, travel, guitar, golf, wine, volunteering, impossible crossword puzzles.

Community affiliations include:

Public Relations Society of America: Member - Cleveland chapter, 2000 - Present; Programming Committee, 2007 - 2009; Hill/Lighthouse/Young Award Committee Member, 2008; APR Readiness Review judge panelist, May 2008, July 2010 and June 2011

Court Community Service: Board of Trustees, 1999 - Present; Secretary, 2007 - Present

Citizens' Academy: Board of Trustees, 2009 - Present

Breakthrough Schools: Marketing Committee, 2011 - Present

Magnolia Clubhouse: Board of Trustees, 2008 - Present

Young Audiences of Northeast Ohio: Marketing Committee, 2009 - Present

Jewish Community Federation of Cleveland: Young Leadership Division; Mandel Symposium Graduate, 2009; Bridge to the Future Committee, 2009 - Present; Community Relations Committee, 2010 - Present

Cleveland Jewish News: Board of Trustees, May 2002 - June 2008; Editorial Committee, 2001 - June 2008; Marketing Committee, May 2002 - June 2008; Nominating Committee, January 2004 - 2005

Cleveland Professional 20/30 Club: Marketing and Public Relations Committees, 2005 - 2007

Templum: Board of Trustees, Public Relations Committee, 1996 - 1998

Jewish Big Brothers/Big Sisters Association: Big Brother, 1995 - 1997








Marketer. Copywriter. Editor. Award-winning journalist. Creative director. Veteran client service professional.

As President of Vantage Communications, I help businesses and organizations thrive amid today's changing communications landscape by focusing their go-to-market messaging, unlocking the thought leadership that lurks within their organizations, building bonds of trust with core constituents, and implementing marketing campaigns designed to drive sales.

With numerous brochures, ads, articles, columns, white papers, news releases and integrated communications campaigns to my credit, I have a knack for identifying opportunities, developing creative approaches, and targeting the right message to the right channels at the right time.Dependable, accountable and creatively charged, my professional experience spans more than 20 years.



Accredited in Public Relations

Public Relations Society of America