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Work experience

Feb 2010Present

Director of Sales and Marketing

KemperSports

SUMMARY: Manage & execute the properties’ sales & marketing efforts, guiding the development & implementation of the comprehensive sales/ marketing/public relations plans annually with strategies & tactics to increase rounds, promote a positive course image & maximize revenues according to fiscal & operational budget. Ensure use of marketing best practices & provide strategic input on sales, pricing, product & revenue management strategies.

SPECIFICS:

·Create & execute annual 38-page marketing plan from concept to implementation that supports two 18-hole golf facilities in the City of Ventura.

·Work & coordinate with corporate management team, GM & property staff to achieve marketing & sales goals. Cross train other key staff members regarding the general sales process & important components as appropriate to facilitate the overall success of the sales team.

·Develop & organize internal/external group outings, special events & tournaments & manage communication between departments to ensure coordination of activities. Current annual tournament outing sales goal of $420K annually (gf/cf/range).

·Routinely meet &/or exceed monthly booking quota of $50K in future outings.

·Contact list of 500+ golf associations including SCGA affiliated travelling groups that plan group outings, special events, & tournaments throughout So. California.

·Forge & maintain relationships with local hotels & visitors bureaus to promote courses’ Stay & Play/Golf & Spa Packages. Create & coordinate all subsequent marketing collateral: direct mail, referral cards, rack cards/certified folder/lobby posters/ print advertising.

·Work with on-site sales managers to develop group leads. Avg. 3 qualified leads per week for Stay & Play from e-marketing efforts.

·Responsible for all marketing including online presence/SEO: Website maintenance, E-Marketing, Cyber-Sales, Online Reviews, Travel Sites, Social media marketing. Digital Marketing results include: Doubling email database to 15K unique, valid emails in less than 2 years; increased website traffic to 3000-5,000 monthly unique visitors; Avg.50-60% new visitors; Increased average time on site to 2.00+min; Generated $20,000 annually in online gift card sales (none prior to 2010); YTD cyber-sales generated 765 rounds/$33K new revenue.

·Create & implement daily fee strategies such as online reservations, pre-purchased rounds, third-party websites, ADR vs. REVPATT, & other utilization tactics to increase daily fee golfers & drive rounds in off-peak times.

·Manage public relations efforts by building & maintaining relationships with local, regional & national golf media including broadcast, print & online for advertorial, editorial & ad buying opportunities. Coordinate press trips, tours & media kits for golf writers & rankers for future editorial coverage/review

·Represent courses at meetings &/or presentations with various clients, municipalities, other outside agencies. Travel to & represent courses at various company conferences & trade shows: LA Golf Show & Las Vegas PGA Expo.

·Work & coordinate with various designers, advertising & PR agencies.

·Draft & submit Monthly Sales & Marketing Report & PACE in timely manner with information pertaining to operational, financial & budgetary updates.

·Market research including market-specific Pellucid Reports & NGF Trends/Reports.

·Prepare & execute customer satisfaction surveys including annual GSP Survey.

Jun 2007Feb 2010

Public Relations Specialist

VenturPR
  • Freelance public relations, virtual and integrated marketing. Experience with Media Relations, CisionPoint, Press Release distribution including PRWeb/ PRNewswire.
  • Web2.0 viral/social marketing, SEO, blogs, e-commerce, Google Analytics.
  • Website & Graphic Design Experience includes Adobe Suite (Mac or PC based).  Website coding HTML/CSS
Sep 2007Jan 2009

Public Relations Manager

PathPoint
  •  Responsible for all internal/external comm. for $25 million nonprofit in 5 counties.
  • Averaged 65 media hits per year in Central/Southern California targeted outlets.
  • Re-branding project: complete name change, logo re-design, corporate colors, mission,tagline and creation of marketing collateral.
  • Designed and implemented corporate brand-guide & training for staff of 500.
  • Monthly PR reports to Board of Directors, CEO, CFO and other executive staff.
  • Organized press conferences and crisis communication. (45 media hits in 3 mo.)
  • Implement new website w/online donations through PayPal.
  • E-marketing through Constant Contact.
Jan 2007Sep 2007

Account Executive

Juhll, Inc Online Advertising
  • Manage 20+ online advertising projects incl. websites, pop-ups, pre-roll, banner ads and other enhanced rich media.
  • Online campaigns, PPC, CPM, Tracking & reporting ROI.
  • Tracking hours per job, meeting clients' deadlines and daily client correspondence.

Education

High School Diploma

Nordhoff High School

Class President - 3 years. ASB President, Varsity Soccer & Golf, 4.2 GPA

Jan 2008Aug 2012

MBA

Cal Lutheran University

3.89 GPA

Aug 2005Jun 2007

BA-Journalism

California State University

Minor in Communication Studies. Graduated Cum Laude, 3.9 GPA, National Journalism Honor Society.

Aug 2002Jun 2005

Associate's Degree

Ventura Community College

Honor Roll, 3.5 GPA

References

Mark Hoesing

Amy Spittle-Blasi

Carl-Van Vallier

Lori Baker-Schena

Matt Kalbak

Nadia's Portfolio

Awards/Other

2010 KemperSports Sales Person of the Year - Nominee

2010 KemperSports Digital University - Graduate

2009 KemperSports True Service Training - Certified Trainer

2007 County of Los Angeles Supervisors Commendation

2007 Kappa Alpha Tau - National Journalism Honor Society

2007 Flip Wilson $17,000 Journalism Scholarship

2005 Ventura College Transfer Scholarship

2002 Bronze Congressional Medal for 500 hours of Volunteerism

2002 City of Ojai Commendation

2001 Summer Law Camp @ Stanford University

2001 Future of Teaching Economics Seminar @ Claremont McKenna College

2000 HOBY California- Central Leadership Ambassador @ Pepperdine University

1998-2007 Honor Roll/Dean's List

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