Sergey Dubenko

Sergey Dubenko

Summary

Extensive experience in search engine optimization and web project management with skills in leading cross-functional teams. Skilled in coordinating development team efforts, customer relationships.  Wide experience in improving web project usability and increasing conversion rate.

Skills

Skills

Advertising, PPC

I created custom promo campaigns from banner idea to implementation and negotiation with publishers. Created and optimized promo campaign via BuySellAds.com online advertising marketplace. I ran campaigns in Google Adwords, produced multiple custom landing pages, updated and adjusted landing pages and Google ads to improve CTR

Web Project Management & Website Development

Website Development I have advanced HTML/CSS coding skills (DreamWeaver or Notepad++) Photoshop and Fireworks to mockup banner ideas or web page layouts I'm proficient with using WordPress as publishing platform to create ready-to-run promo websites w/o technical assistance. I use the following plugins: All in One SEO Pack or Platinum SEO to control titles, meta descriptions and noindex tags; Google XML Sitemaps to generate sitemaps and ping major search engines; Sociable to add social networking links/icons to pages and posts; Yet Another Related Posts Plugin to define rules for interlinking similar or related posts; etc. I'm proficient with using iMacros to automate any browser activity - web scraping, publishing to blogger or wordpress platforms, social networks submission, etc. I'm able to modify DNS settings and I'm familiar with following web hosting control panels and able to deploy websites to these: cPanel, DirectAdmin, Webmin, H-Sphere. I have experience with using Google Analytics, Awstats or Piwik for traffic stats Project Management I used JUDE (now known as Astah) to create usecase diagrams I used Fireworks, Photoshop and OpenOffice Draw to mockup layouts of front-end pages as well as back-end interface in case of custom CMS creation I usually create the resulting technical description as a cross-referenced HTML pages with embedded mockups and images I have experience coordinating the work of design, copywriting and software development teams

Search Engine Optimization

Keyword Research I use Google Keyword Tool to define generic and long-tail keywords, Keyword Snatcher to dig into Google suggestions for more long-tail keywords which people actually use when searching. As a result I create a list of primary and one or more secondary keywords for each page. On-page Optimization keyword density, keyword proximity, keywords in page title, meta tags, text headings (h1, h2, etc), text body, image alt text, link anchor text, keywords in bold and/or italic. I use SEOMoz's On-Page Keyword Optimization Tool (formerly Term Target) to check the on-page optimization score. On-site Optimization I use Google Webmaster Tools to check for crawl errors, duplicate page titles and meta descriptions and then 301 redirect 404 pages when needed, remove duplicates by changing the content or using canonical URL tag. Link Building  Link Assistant (link-assistant.com) to organize and track link exchange or link buying, to find potential link partners through search engines and competitors backlinks Fast Blog Finder to discover topically related blog posts and receive some link love via relevant comments building a network of satellite sites (is in fact part of link building) either build it on free publishing platforms such as blogger.com or wordpress.com OR, preferably, create sites on paid hosting with your own domains produce unique relevant content for each site interlink the sites/blogs in a non-reciprocal way to flow the authority and link juice towards your flagman site(s) update sites with new posts, thus you can use the network to promote new projects Content Research and Copywriting I'm experienced with writing  search engine optimized promo articles on virtually any topic I use Power Article Rewriter and TheBestSpinner to spin articles to create unique variations of texts for satellite sites (60-90% uniqueness) Tracking Site Metrics I use SEOBook's Rank Checker (Firefox plugin) or Link-Asistant's RankTracker to track search positions for multiple projects/keywords Link-Asistant's SEO Spyglass or SEOMOZ's Open Site Explorer (formerly Linkscape) to research competitors backlinks and other site metrics

Work History

Work History
Mar 2010 - Present

SEO & Usability Consultant

TemplateMonster.com
  • Reworking SEO strategy to be more long tail oriented while supporting existing positions for generic highly competitive searches.
  • Providing professional skills training for the staff on copywriting and on-page search engine optimization.
  • Conducting usability and conversion rate analysis and creating recommendations for site architecture and on-page improvements.
  • Planning and outsourcing copywriting and content research.
  • Writing technical descriptions for new satellite web projects, supervising project development.
Apr 2007 - Mar 2010

Freelance SEO Consultant and Project Manager

Private Entrepreneur
  • SEO, Project management for small and medium online businesses.
Oct 2006 - Apr 2007

SEO Expert and Project Managerer

TemplateMonster.com

Template Monster Educational Network

  • Created the Template Monster Educational Network by establishing a network of 8 tutorial and free resources websites.
  • Responsible for coordinating development team efforts, subsequent SEO and web promotion.
Oct 2005 - Oct 2006

Senior Marketing Assistant

TemplateMonster.com
  • SEO, copywriting, link building, establishing partnership relations with other web properties, etc.
Apr 2005 - Oct 2005

Marketing Assistant

TemplateMonster.com
  • Affiliate recruiting, affiliate support, link building.
Jul 2000 - Aug 2001

Teacher of English

Mykolayiv Grammar School #2

Education

Education