Tiffonya Davison

Summary

Innovative thinker with broad-based communications leadership experience. High-integrity, energetic, thought-leader with a tenacious commitment to producing results. Known for media coaching expertise and ability to envision and create successful outcomes in complex situations.Diverse industryand functional expertise. Proven ability to quickly analyze key business drivers and develop strategies to grow the bottom-line and support corporate business objectives of mid to large-cap multinational firm with a strong, creative branding and integrated communications platform.

·BUSINESS COMMUNICATIONS STRATEGY AND IMPLEMENTATION

·marketing communications Strategy

·public relations CoUNSEL AND LEADERSHIP

·REGULATORY SUPPORT

·PUBLIC AFFAIRS

·crisis and issues management

·digital strategy

Work History

Work History

U.S. Communications Manager

Novozymes

Inaugurated overall corporate communications standards for success to drive market awareness for company’s bioenergy, enzyme and microorganism base in the North American region. Worked with NC Congressional member in support of Lead successful public affairs campaign in support of company’s bio-ethanol agenda and during negative publicity period against company’s wastewater treatment operations. Advised colleagues on development and tactical execution of mission-critical government, regulatory and community affairs activities regarding the company’s existing operations and its current and future development projects. ensured full integration of sponsorships, advertising, public relations, marketing support, online visibility, government and community relations. facilitate external speaking engagements. managed team of five and $750,000 budget to support long-range goals and objectives for communications, community relations and government relations. worked with global colleagues to streamline efficiencies, ensure message consistency and see projects through to completion.Contributions

·Launched US-focused award-winning employee newsletter as part of the “Employees to Ambassadors” brand campaign.

·Inaugurated community relations strategy and efforts which garnered 2006 NC International Community and Economic Development Award for mid-sized companies.

·Hit 100% of communications business targets in first eight months of year one.

·Hit 60% of communications business targets in first two months of year two.

·Developed pre- and post activity national and trade media relations efforts around bioenergy and supported Danish Prime Minister Anders Fogh Rasmussen’s and President George W. Bush’s visits to Davis, CA and Franklinton, NC sites.

Principle

Tiffonya Yokima Cureton LLC

Managed day-to-day traditional and nontraditional b2b and b2c communications and public relations activities for business units globally by building relationships with key national, local and online media. Engage with key stakeholders across various business segments. Provided ongoing analysis of competitive products and identified opportunities for packaging solutions, including monitoring blog and other social sites. Developed innovative and newsworthy product promotions, events and content for both new media and traditional news media audiences to bolster company reputation and convey image as a trustworthy company.

2011 - Present

Communications Leader

GE

Develop strategic internal and external communications programs and guage results to bring them to completion. Build annual program for tradeshows, advertising spend, digital strategies and events designed to increase awareness of GE’s global Energy sector. Manage press process from end to end including drafting press releases. Support government relations agenda in driving policy and regulatory messaging with Capitol Hill stakeholders. Manage design of intranet portal. Responsible for budget planning, external vendor coordination, regional corporate positioning. Focus efforts to support the accomplishment of strategic organizational objectives and department goals. Facilitate the selection, prioritization, implementation and monitoring of internal and external resources .

§Led successful customer and public facing launch of GE concentrated solar thermal technology globally as part of FlexEfficiency 50 launch, the largest product launch in GE’s history.

§Led successful marketing communications, sales and branding integration of eSolar technology into GE Energy portfolio.

oResearched PR and regulatory landscape to identify baseline needs and most appropriate marketing mix for product launch.

oCharted both GE and external processes, procedures, and resources to identify gaps and overlap for optimum resource allocation,

oLed naming architecture for technology integration.

oMapped competitive landscape to identify and fully develop key differentiators for go-to-market positioning.

•Managed highly visible media outbreak with regard to sensitive issues over the largest and first-of-its-kind integrated combined cycle facility in the world, Duke Edwardsport, and budget-constrained controversy regarding University of Wyoming High Plains Gasification Advanced Technology Center.

2010 - 2011

Communications & Web Team Manager

Federal Reserve

Provided high-level managerial direction to staff of 10 persons responsible for customer relationship communication, marketing and web support functions for multiple product lines, applications and customers. Oversaw customer satisfaction survey procedures, survey results measurement and reporting, and national IT services performance reporting. Managed the planning, organization and performance of the Service Level Agreements (SLA) and Standard Service Offerings (SSOs). Mentored and developed staff using a supportive and collaborative approach on a consistent basis. Established and monitored staff performance and development goals, assigned accountabilities, set objectives, established priorities, conducted annual performance appraisals, and administered salary adjustments.

Education

Education
Aug 1996 - May 1998

MA

Southern Methodist University