Senior Marketing Manager
Activision Blizzard Media
My current role includes driving the vision and GTM strategy of the newly established Activision Blizzard Media division, including brand development, from previously named King mobile advertising division.
Development of brand voice, tone market positioning, advertising pitch approach and all sales enablement through.
Compilation of product and partner marketing GTM collateral, determined by new product or measurement releases.
Ensuring thought leadership with brand enablement projects such as industry white papers and webinars with industry bodies
Compilation of lead generation capabilities, using HubSpot LinkedIn in to target high-quality marketing qualified leads.
Development of digital media properties, including full website build-out of product proposition and lead nurture flow to maximise efficacy