Marketing Manager - Brand and Programmatic - North America
My current role is drive to the vision and strategy of InMobi's brand and programmatic product and partner offering in North America and evangelise the NA brand vision, of InMobi's "Doing Mobile Video Right" approach globally.
Sales enablement through development of product and partner marketing collateral, working with supply partners and product marketing leads.
Ensuring thought leadership with brand enablement projects such as industry white papers, blogs, vlogs and strategic NA video insight pieces.
Running the InMobi lead generation war room for advanced lead generation, using Hubspot, Terminus and Linkedin inMail to achieve high quality marketing qualified leads.
Development and execution of partner event strategy, such as IAB sponsorships,Ad Age webinars, InMobi branded events, marketing symposiums. Included event management, hosting and social media amplification efforts.