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Work experience

Jan  2016Current

Marketing Manager - Brand and Programmatic  - North America

InMobi

My current role is drive to the vision and strategy of InMobi's brand and programmatic product and partner offering in North America and evangelise the NA brand vision, of InMobi's "Doing Mobile Video Right" approach globally.

Duties include:

Sales enablement through development of product and partner marketing collateral, working with supply partners and product marketing leads.

Ensuring thought leadership with brand enablement projects such as industry white papers, blogs, vlogs and strategic NA video insight pieces.

Running the InMobi lead generation war room for advanced lead generation, using Hubspot, Terminus and Linkedin inMail to achieve high quality marketing qualified leads.

Development and execution of partner event strategy, such as IAB sponsorships,Ad Age webinars, InMobi branded events, marketing symposiums. Included event management, hosting and social media amplification efforts.

Jan 2015Jan 2016

Product and Partner Marketing Manager - ANZ

InMobi

In this role, I was tasked with the combination of communicating new programmatic product developments with key partner opportunities, in the form of easy to read, go-to-market collateral.

Duties include:

Creation of InMobi's programmatic product offering in ANZ, including product positioning statement, audience development, GTM collateral, partner integration and verification

Ensure thought leadership with the creation of the groupm mobile council and mobile marketing Expo events, covering the emerging trends in mobile such as Mcommerce, geo-location and footfall attribution into bricks and mortar stores.

Provide thought leadership for brands to think beyond standard advertising banners, across emerging programmatic video and shoppable rich media placements

Lead the rollout of InMobi's bi-annual mobile media consumption studies and industry studies, to key agency partners and local trade press outlets

Apr 2014Dec 2014

Sales Manager

InMobi

In this role, I was responsible for representing and managing agencies across the Group M patch, ensuring clients transition into dedicated Mobile rich media campaigns.

Duties included:

Specialising in responding to mobile / digital client briefs across finance, FMCG, entertainment, travel, gaming and auto categories

Educate clients in the role of mobile apps in their marketing mix

Develop proactive opportunities with new mobile technologies and targeting capabilities

Maintain strong relationships with agency contacts

Apr 2012Apr 2014

Account Manager

Fairfax Media

In this role, I was responsible for representing and managing agencies across the Group M patch in a multi platform capacity, allowing a platform agnostic responses, which benefits the brand and consumer.

Duties included:

Responding to advertising briefs

Identifying, developing and communicating relevant new product offerings to relevant media planners/buyers

Relationship management across various levels of agencies to ensure open communication from director to coordinator level

Ensure 6-8 external meetings a week to ensure strong presence in market

Preparation and distribution of proactive sales presentations for FMCG, auto and entertainment clients

Liaising with internal business partners, ad operations , product teams, magazine and mobile-tablet teams 

Apr 2011Apr 2012

Account Executive

Fairfax Media

In this role I was responsible for creating, implementing and monitoring numerous campaigns across the Fairfax Network. I managed my own agency in both a print and digital capacity, allowing a platform agnostic responses which benefits the brand and consumer.

Duties included:

Preparation and distribution of proactive sales presentations for FMCG, auto and entertainment clients

Identifying, developing and communicating relevant new product offerings to relevant media planners/buyers

Developing campaign reports / campaign reporting / screenshot presentations etc.

Liaising with internal business partners, ad operations , product teams, magazine and mobile-tablet app teams 

Optimisation and monitoring of campaigns to ensure best performance and delivery

Setting up national video conferences for sales pitches and internal meetings

Working on Media Mind, Operative, Solbright and DART to achieve this

Jan 2011Apr 2011

Account Executive

News Corporation - Myspace and IGN  -Transition Team

In this role I was involved numerous campaigns across the IGN Network and training IGN's new media partner, demonstrating best practice in implementing and delivering campaigns.

Duties included:

Taking control of all advertising campaigns for Australia and New Zealand

Comprising a new campaign tracking system for IGN's new media partner.

Preparation and distribution of proactive sales presentations for gaming and entertainment clients

Responding to advertising briefs

Developing campaign reports / campaign reporting / screenshot presentations etc.

Working on Media Mind, Operative, Soulbright and Pro Work Flow to achieve this

Nov 2009Jan 2011

Account Executive

News Corporation - Myspace and IGN Network

In this role i was involved numerous campaigns across MySpace IGN and Askmen 

Duties included:

Preparation and distribution of sales presentations

Responding to advertising briefs

Relationship management and liaison with creative 

Maintaining a broad knowledge of creative ad specifications

Maintaining internal relationships with ad operations to ensure all campaigns reach target

Developing campaign reports / Insertion orders/ screenshot presentations etc.

Working on Media Mind, Operative and Pro Work Flow to achieve this

Education

Jan 2005Jun 2009

Bachelor of Business

University of Newcastle

Interests 

Travelling

Italian

Running

Drumming

Fishing

Profile

Brand and Programmatic Marketing Manager at InMobi, known for an ability to create customised marketing strategy and manage campaigns for a variety tier 1 clients across DSO and programmatic platforms across connected devices

Track record of creative conceptualisation and relationship network development, with a strong ability to offer clients maximum exposure, value and customer service across connected devices.

I enjoy working in sales and marketing, within premium publishers and brands, to further enhance my strategic and creative skills and implement hard hitting campaigns, that cut through, drive conversion and ensure a memorable consumer experience on connected devices.

Skills

Marketing Manager Skills Include

Microsoft Office - Advanced MAC/PC User Friendly - Advanced Communication and Interpersonal Skills - Advanced Organization Skills - Advanced Time Management Skills - Advanced Client Management Skills - Advanced Commitment - My middle name Team Player - Loves it! Customer Service Skills- Second Nature!

References

Reference checks

All references contact details available upon request