Product and Partner Marketing Manager
My current role combines new programmatic developments with key partner opportunities, in the form of easy to read, go to market collateral.
Creation of InMobi's programmatic product offering in ANZ, including product positioning statement, audience development, GTM collateral, partner integration and verification
Ensure thought leadership with the creation of the groupm mobile council and mobile marketing Expo events, covering the emerging trends in mobile such as Mcommerce, Geo-location and footfall attribution into bricks and mortar stores.
Showcase the most effective ways on mobile lead generation to tier one brands
Provide thought leadership for brands to think beyond standard advertising banners, across emerging programmatic video and shoppable rich media placements
Lead the rollout of InMobi's bi-annual mobile media consumption studies and industry studies, to key agency partners and local trade press outlets