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Summary

Public relations, communications and marketing professional with 15 years experience in media relations, campaign management, internal communications, sponsorships and corporate social responsibility. A strategic planner with a hands-on, roll up the sleeves approach to project management.

Currently seeking a public relations, communications or marketing management role with a company that embraces and lives their brand.

Work experience

Jun 2008Present

Senior Manager, Public Relations

Aviva Canada Inc.

Canada’s second largest home, auto, specialty and business insurance group and division of the world’s sixth-largest insurance company.

Senior Manager, Public Relations - MANDATE

  • Create and manage company’s annual public relations plan including media relations strategies, PR agency management, budget control, story and press release development.
  • Act as company’s main spokesperson, day-to-day media contact and executive liaison for media interviews. Also provide interview coaching and direction as required.
  • Management of CPRS award winning media relations campaign for Aviva Community Fund.
  • Build and develop relationships with member of the press, including insurance trade media.
  • Develop and deliver the company’s social media content strategy.
  • Responsible for company’s corporate responsibility mandate, including management of Senior Consultant, CR.
Apr 2007Jun 2008

Manager, Corporate and Marketing Communications

Cardinal Health Canada

Canadian arm of US based global healthcare supplier with a focus on distribution and specialized services, as well as product technology and development.

Manager, Corporate & Marketing Communications - MANDATE

  • Lead internal communicator and writer for over 700 staff; including multiple locations of both networked and non-networked employees. Owner and driver of all internal communication strategies, policies and processes, as well as sole communication counsel to the executive team.
  • Management of Marketing Services; leading a team that provides brand leadership, graphic design, advertising, website and project management services to over 100 sales and supplier relations professionals.
  • Organization of all major tradeshow participation and special events, including budget management, vendor relationships and the development of an internal website for the service of local needs.
  • Lead writer and editorial resource, responsible for establishing company-wide standards.
  • Liaise with US counterparts on branding, communication and legal trademark initiatives.
Apr 1996Jan 2007

Director of Communications

Altamira Investment Services

A dynamic Canadian financial solutions provider with a traditional focus on the direct to consumer market. As a subsidiary of National Bank, combined with its own entrepreneurial background, Altamira enjoyed a highly recognizable brand status in both the financial industry and Canadian marketplace.

MANDATE:

Member of Altamira’s Executive Committee and leader of three-member team (Public Relations Manager, Communication Manager and Coordinator).

  • Owner of company’s communication strategy including public relations plan, internal communications and employee motivation, sponsorship platforms and charitable foundation.
  • As national media contact for Altamira, build and maintain extensive network with members of the business press, develop and implement public relations strategies and manage in-house television studio.
  • Project leader for participation in all major trade shows, including booth design, product placement, speaker platforms, seminar scheduling and staff training.
  • Develop and manage company’s social media strategy, engaging existing and potential clients through creation and development of Altamira Broadcast Centre and associated e-marketing campaigns.
  • Driver of all sponsorship activities and special events, including Altamira Summer Arts- an annual series of nine performances in collaboration with the Canadian Opera Company, National Ballet of Canada and Toronto Symphony Orchestra.
  • Develop internal communications strategy, manage quarterly employee updates, company intranet site, leadership awards, tenure recognition programs, employee appreciation events, annual internal video and employee surveys.
  • Production management of numerous client marketing initiatives and collateral support pieces.
  • Management of Altamira’s philanthropic activities and Vice Chairperson of the Altamira Foundation’s Board of Directors.

Portfolio

Education

Sep 2004Sep 2004

Certificate

Queen's University
Sep 1992Jun 1996

Diploma

Durham College