A keen and insightful communicator consistently delivering profitable solutions to attract and maintain customers and drive sales. Harnessing performance in transitional and complex business environments with a hands-on and empowering approach.
Field Account Executive
Arnold & Company Advertising
Field and territory client services in support of Account Group responsible for 13 McDonald’s co-ops throughout New England.Completed training course at Hamburger University, Oak Brook, Illinois.
Oct 2009 - Present
When Ideas Count
A strategic consulting firm consisting of three divisions. When Ideas Count provides creative brainstorming informed by core brand exploration and guided by key performance indicators.When Positioning Counts provides short- and long-term sales strategies based on quantitative competitive intelligence and marketplace analysis. When Words Count provides personalized speech writing for corporate audiences, non-profits and advocacy concerns with a focus on audience assessment and message content.
1995 - 2009
Ottenheimer Advertising & Marketing
Agency embraced early on the shifting media communications landscape, focusing on targeted message delivery through direct response, direct mail and online platforms. Clearly and successfully oriented clients to the dynamic shift in media content development and delivery for a variety of industries including international bar and beverage, hospitality, agri-bio and architectural/landscape lighting. Annual billings matured from $x in year one to a peak of $y.
1991 - 1995
Parks & Ottenheimer Advertising
Role emphasis on new business development to expand agency from retail automotive niche to a diversified clientele. Added an average of x% to annual billings OR new clients acquired accounted for an x% increase in annual billings. Also directed strategic marketing, media strategy, and vendor contracts for all new clients.
1988 - 1991
Director of Sales
Spicer Film and Video Productions
Repositioned company’s focus to diversify client base while overseeing sales department.Revenue growth and market penetration impact resulted in bottom line growth, new clients, additional employees and increased capacity/productivity.
1986 - 1988
Reported to Drake Bakeries Division (Parent Company Borden Foods), with corporate responsibility as senior product manager for Bar and Beverage line of mixes whose supply channels are international with penetration at foodservice distributors, grocery and liquordistributors.
1982 - 1986
Account Executive at full service advertising agency supervising all aspects of marketing mixfor retail, hospitality and manufacturing clients.
1979 - 1982
Assistant Account Executive
Kenyon & Eckhardt Advertising
Assistant Account Executive with workflow and budgeting responsibility for Financial and