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Qualifications and Capabilities

  • Excellent written and oral communication skills
  • Strong leader who takes initiative
  • Very organized and uses strategic thinking when implementing new ideas
  • Responsible and committed individual with great drive to complete every task given with precision and originality
  • Excellent self-management skills
  • Team player - always look forward to a challenge
  • Computer skills including internet and all Microsoft Office applications
  • Research and write communications materials ranging from: news releases, articles, social media posts, presentations, annual reports and speeches

Mission Statement

With five years of experience in Journalism (Magazine, Broadcast, Newspaper and Online), Media Relations, Communications Planning, Social Media and Marketing Research - my goal is to move the marketing industry towards cutting-edge, big-picture thinking.

Work experience

Jan 2012Present

Marketing and Communications Coordinator

vpi Inc

I provide marketing, advertising, copy editing and process creation support to vpi Inc.

·Produce: press releases, media advisories, CSR reports and White Papers: The Top Six Reasons to Outsource HR and Bill 168

·Monthly columnist for multiple publications

·Edit and review all manuals and brochures

·Orchestrate the orientation for new hires

·Produce free-of-charge, ongoing radio campaigns

·Created and manage the online presence including, but not limited to: LinkedIn, Facebook, Twitter, YouTube and our website.

·Produce monthly SM analytic reports

·Organize and host annual All Staff Meeting

Aug 2011Dec 2012

Public and Media Relations Coordinator

Hennessy Sports Canada

·Write and distribute Press Releases

·Compile media lists

·Establish and maintain relationships with different media outlets

·Sports Reporter at media luncheons [when needed]

·Create and maintain SM accounts: Twitter and Facebook

·Create and oversee campaigns for free ticket giveaways

·Write and distribute media accreditations for events

·Manage Will Call to ensure media and VIP members received their tickets

·Day of event: Set up venue and arrange seating

·Schedule interviews with athletes and Managing Directors of the company

·Main contact to inquire about and schedule interviews regarding future events and happenings within HSC


Sep 2010Jun 2011

Post-Graduate: Public Relations

Humber College

Selected Courses Include:

  • PR Writing Lab
  • Event Planning and Management
  • Public Affairs
  • Organizational Communications Theory and Practice
  • Social and Digital Media
  • Corporate and International Public Relations
  • Marketing Communications
  • Strategic Communications
  • PR in the Workplace
  • Presentation Skills
  • Communicating CSR and Sustainability
  • Research for Public Relations
  • Media Relations
  • Change Management and Communications
  • Design for Public Relations
  • PR-In the Non-Profit Environment
  • Field Placement
Sep 2005Jun 2009


Ryerson University

Selected Courses Include:

  • Information and Visual Resources for Journalists (JRN 100)
  • The Culture of News (JRN 120)
  • Introduction to Reporting (JRN 121)
  • Grammar (JRN 199)
  • Social Psychology (PSY 124)
  • Introduction to Online Journalism (JRN 112)
  • Elements of Feature Writing (JRN 124)
  • Introduction to Video & TV Journalism (JRN 125)
  • Ethics and Law in the Practice of Journalism (JRN 123)


White Papers


Marketing, Public Relations and Journalism
Press Releases | Media Relations | Event Planning | Media Relations | Event Planning | Media Releases | Copy Editing | White Papers | Public Speaking | Speech Writing | Media Skills Training | Social Media Marketing | Online Reputation Management


Jan 2012Present


vpi Inc