Directed group of magazines, databases, websites and custom media products serving the legal, transportation, entertainment and international trade markets for the business-to-business media unit of $1.3 billion international publishing organization.
- Increased group revenue 22% and market share 20% by aggressively targeting new accounts and revamping brand and marketing strategies and campaigns.
Also with Primedia:
Vice President, New Product DevelopmentDeveloped and launched profitable digital media products and websites serving the music, legal, construction, transportation and international trade markets and integrated products into operations.
- Created new products and services totaling annual sales of $2.8 million, including: online news and rich data service for the performing arts market; online and CD-ROM databases for corporate traffic managers; and a digital information and transaction service for international export and import managers.
Editorial DirectorPlanned, budgeted, staffed and directed development, editorial, design and composition for 35 national magazines, directories, reference works and newsletters.
- Researched, developed and launched seven publications, increasing base company revenue by 20%. Created spinoffs and sections for most existing properties, adding 15% to revenue.