Howard Roth

Howard Roth

Work History

Work History



Manufacturing Week NewspaperAuthored business plan and launched national business newspaper for manufacturing executives.Also with CMP Media:

Managing EditorElectronic Engineering Times Managed weekly newspaper operation including story assignments, editing, layout, freelance coordination, deadlines and budget. Previous postings: Washington bureau chief, Government & Military editor, reporter.

2009 - Present

Managing Director

Crosswind Media LLC

Rapidly expand revenue and ongoing audience engagements across mobile, social, search, online and print channels for clients. Create strategies and tactics to position brands, pinpoint audience segments and habits, devise marketing programs, craft the social voice and execute deeply engaging programs tied to actionable metrics. Clients include Hachette Filipacchi Media U.S. and Bonnier Corp.

  • Created a social media partnership between Shell Oil and Bonnier’s Popular Science brand to educate and engage PopSci’s audience in Shell’s green-energy programs, exceeding engagement and metrics goals.
  • Identified lucrative digital audience sources for paid subscriptions to Hachette brands, created partnerships and customized associated email and landing pages; crafted social-media customer service programs in response to demands by subscribers for immediate service.
2007 - 2009

Vice President, Digital Media

Bonnier Corp.

Led the digital businesses, product development, custom media development and technology operations for $350 million consumer media company with 43 brands in the luxury, food, sports, men’s and parenting markets including Popular Science, Saveur, Parenting and Outdoor Life. Devised strategies and led operations for increasing audience, revenue and profit for digital and integrated advertising, mobile platforms, custom media, ecommerce, paid subscriptions and content licensing.

  • Increased company-wide digital sales 41% by creating cross-title sales networks, partnering with brands’ sales staffs to devise and sell multi-platform custom media programs, crafting RFP responses, creating a showcase of the company’s digital capabilities and training salespeople to sell digital campaigns.
  • Grew aggregated traffic 46% and engagement depth 38% by implementing audience development strategies, tactics and best practices, including SEO, SEM, deep metrics analysis, content linking relationships, influencer targeting, social media strategies and audience segmentation and targeting.
  • Revamped application development staff and processes and migrated operations to new technology platforms and Agile development, dramatically increasing online functionality and speed-to-market.
2005 - 2007

Vice President, eMedia

Ascend Media LLC

Led the digital media business for one of the largest providers of health-care news, custom media, live events and continuing medical education for primary and allied health-care professionals and pharmacists.

  • Increased digital revenues nearly 1,000% by implementing market-by-market strategies for digital advertising and custom media sales, marketing and audience development for the 34 main brands.
  • Created and partnered with sales staffs to sell $1 million in multi-channel custom media
  • programs, including live online events, social media engagements and videos.
  • Devised, launched the industry’s first live interactive webcasts for continuing medical education credits.
2000 - 2005

Senior Consultant

Digital Insights Consulting

Provided business planning, sales training and management, marketing campaigns and product development for digital startups and established media firms. Identified $15 million in incremental digital revenue streams for clients, including CMP Media LLC, The Nielsen Company, Commodity Network, HPJ Media Ventures and G&G Publishing.

  • Launched content marketing and licensing business for CMP Media, a leading technology media firm, by creating a curated content database from CMP’s 25 titles and selling licenses to subject-specific intelligence. Analyzed markets, authored business plan and directed product development, marketing and sales.
  • Authored business plan and directed sales, marketing and operations for digital startup Commodity Network, a real-time financial information service. Met all revenue goals, leading to sale of company in 2002.
1990 - 2000

Vice President, Group Publisher

Primedia Inc.

Directed group of magazines, databases, websites and custom media products serving the legal, transportation, entertainment and international trade markets for the business-to-business media unit of $1.3 billion international publishing organization.

  • Increased group revenue 22% and market share 20% by aggressively targeting new accounts and revamping brand and marketing strategies and campaigns.

Also with Primedia:

Vice President, New Product DevelopmentDeveloped and launched profitable digital media products and websites serving the music, legal, construction, transportation and international trade markets and integrated products into operations.

  • Created new products and services totaling annual sales of $2.8 million, including: online news and rich data service for the performing arts market; online and CD-ROM databases for corporate traffic managers; and a digital information and transaction service for international export and import managers.

Editorial DirectorPlanned, budgeted, staffed and directed development, editorial, design and composition for 35 national magazines, directories, reference works and newsletters.

  • Researched, developed and launched seven publications, increasing base company revenue by 20%. Created spinoffs and sections for most existing properties, adding 15% to revenue.


1977 - 1981

Bachelor of Science

University of Maryland