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Summary

Experienced Marketing Specialist, fluent in French, and pursuing a Master's degree in Sports Marketing at Northwestern University. My passion is to use sports marketing and business strategy with analytics and creativity to help organizations grow internationally.

Work experience

Mar 2015Present

Freelance Marketing Specialist

Oct 2014Feb 2015

Holiday Gift Card Phone Sales Lead

Lettuce Entertain You Restaurants
  • 3rd holiday season with the Gift Card Department (Winter 2010, Winter 2012, & Winter 2014)
  • Incoming phone sale orders up to $5000
  • Training 2 phone team members
  • Cross-trained in fulfillment
  • Transitioned into Frequent Diner Department January - February 2015 aiding customers in transitioning to a new system
Aug 2013Dec 2014

Fan Services Representative

Chicago Bears
  • Game day customer service
  • Received 3 Excellence in Service awards
  • Game Day Hero for outstanding customer service
Jul 2013Sep 2014

Marketing Coordinator/Interim Director of Research

Lee & Associates
  • Managed marketing initiatives for 8-10 Commercial Real Estate Brokers and the Managing Director resulting in the closing of several million dollar deals
  • Rebranded and redesigned division’s marketing and broker recruiting material
  • Created content marketing and social media integration plan
  • Promoted to Interim Director of Research March/April 2014
Oct 2010Mar 2014

50/50 Raffle Tickets Sales Representative

Chicago Bulls
  • Sold $300-$700 of raffle tickets per game
  • Top 3 New Seller on Jan. 24, 2011
  • #1 Suite Seller March 11, 2011
Feb 2013May 2013

Fan Relations Executive

Chicago Rush
  • Managed game-day performance outreach and ticket sales for national anthem, half-time, and 5th quarter performance groups and fundraising opportunities
  • Designed marketing collateral to facilitate group ticket sales including informational flyers, custom group ticket forms, custom fundraising forms, etc.
  • Secured over $2000 in group performance ticket sales
Oct 2012Oct 2012

Test Lab Sales

Leapfrog Online
  • Short-term freelance customer service in the call center inbound sales department for 2 major telecom brands
  • Saved and corrected around 100 in-danger business accounts in 2 weeks
Jun 2012Jul 2012

Freelance Marketing Specialist

Coin Laundry Association
  • Created a 5 month social media plan for CLA’s 2012 event including copy writing and scheduling posts for Twitter and Facebook using Hootsuite
Aug 2011May 2012

Program Director

InterimCEO, Inc
  • Managed marketing and social media for multiple brands including How They Did It,Entrepreneurial Bash, and the launch of the Association of Interim Executive
  • Managed the event, co-host, and sponsorship initiatives for the three-city Entrepreneurial Bash including marketing deliverables, social media tracking, event management, and ticket sales
  • Assisted in content management and social media for How They Did It, including increasing Facebook engagement by 180% in 6 month
  • Implemented new CRM system improving lead generation and sales effort
Apr 2011Aug 2011

Marketing Coordinator

Dreaming Tree Films
  • Assisted in integrated communication and marketing initiatives for the United Way Video Challenge, Mary Kay® Inspiring Stories, Sprite Refreshing Films, and Fresh Films Corporate
  • Spearheaded the United Way Video Challenge voting phase as teen marketing liaison resulting in a total of over 300,000 votes in 3 weeks
  • Managed partnership outreach for the Mary Kay® Inspiring Stories call-for-entries phase securing 15 partners with a reach of 80,000+
  • Managed social media marketing and analytics
  • Researched and designed Dreaming Tree Foundation fundraising campaign
Oct 2010Mar 2011

Split-the-Pot Raffle Ticket Sales Representative

Chicago Blackhawks
  • Sold an average of $500 in raffle tickets per game
Aug 2008May 2010

MLC Assistant

Butler University Modern Language Center
  • Project leader on annual MLC Photo Contest for 2 years
  • Designed and implemented a marketing plan including designing new entry forms and flyers (2010), creating social media marketing initiatives on Facebook (2009), developing an e-mail marketing campaign to run in school wide listserv (2009/2010), and creating a PowerPoint slide ad to be played on the Foreign Language Department Advertising TV (2010)
  • Developed a new filing/organizing system for contestant entries in an Excel spreadsheet (2009)
  • Increased Photo Contest entry submissions by 70% (2009)
Sep 2009Apr 2010

Sports Marketing Intern

Butler University Athletics Department
  • Organized and implemented promotions including creating Breast Cancer Month, Senior Day, and Final Four flyers
  • Created communication pieces such as newsletters, season ticket brochures, sponsorship brochures, flyers, and advertisements
  • Assisted with the development and maintenance of Butler Athletics’ presence on social networking sites including Facebook, Twitter and Blogspot
  • Assisted in creating marketing plans for Butler University Athletic Teams
  • Managed Women’s Volleyball marketing and promotions
  • Executed game-day set-up and game-time promotions, specifically for Men’s and Women’s Basketball, Volleyball, Men’s Soccer, and Football
  • Aided in distribution of Final Four tickets to Butler Season Ticket holders
May 2009Aug 2009

Front Desk Manager/Rink Director

North Avenue Beach Sports
  • Managed 8-10 front desk employees
  • Decreased employee theft by 80%
  • Conducted front desk meetings with employees
  • Streamlined concession stand inventory by 20%
  • Reorganized inventory storage to increase efficiency and accessibility | Created more efficient sales reporting system
  • Increased usability for sales input screen for recording purchases
  • Created event, promotional, and sponsorship packages
  • Developed marketing plans including creating social media presence on Facebook and internet advertising initiatives

Education

Jan 2014Sep 2015

Master's in Sports Administration

Northwestern University

Focus on international sports marketing

Master's Thesis: The Impact of Global Markets and Sports Marketing on the International Expansion of Under Armour - Completed August 2015

Aug 2006May 2010

Bachelor's of Arts

Butler University

Triple majored in French, International Business, and Marketing

Treasurer of Women's Glee Club - Spring 2007

Member of Phi Sigma Iota - April 2009

ISEP Study Abroad program - Spring 2008

Aug 2006May 2010

Bachelor's of Science

Butler University

Triple majored in French, International Business, and Marketing

Treasurer of Women's Glee Club - Spring 2007

Member of Phi Sigma Iota - April 2009

ISEP Study Abroad program - Spring 2008

Aug 2006May 2010

Bachelor's of Science

Butler University

Triple majored in French, International Business, and Marketing

Treasurer of Women's Glee Club - Spring 2007

Member of Phi Sigma Iota - April 2009

ISEP Study Abroad program - Spring 2008

Jan 2008May 2008

N/A

Universite Jean Monnet de Saint-Etienne

Studied French in the CILEC Foreign Exchange Student Program at the Universite Jean Monnet de Saint-Etienne through the ISEP Study Abroad Program

Took a total of 18 credit hours per week including Oral, Writing, Reading, Grammar, Comprehension, French Literature, and French Society.

Started the program at level B1/B2 (Intermediate 1/2) and ended the program as the only student that semester to reach level C1 (Fluent 1)

Skills

Customer Service
Marketing
Sports Marketing
French
Business Development
Graphic Design
Sales
Adobe InDesign
Adobe Illustrator
Microsoft Publisher
Microsoft PowerPoint
Microsoft Excel
Microsoft Word
Adobe Photoshop
Microsoft Access
HTML