Summary

Regarded a one of the most original and innovator spirit of Swiss communication. Specialist in marketing stunt, Pierre-Yves Revaz, 44 years, has a sound training : Master in International relations (HEI, Geneva), diploma in Marketing Communication (IAA, New York) and diploma of Director of Communication (SAWI/ISRP, Lausanne). Begun his career with the Credit Suisse, as specialist in options strategies, then journalist with the Tribune de Genève, Pierre-Yves Revaz joined afterwards Lombard Odier Darier Hentsch & Co, in the function of Director of the Communication Department. After having been cofounder of the agency Label Communication, in charge of the strategic council, he then develops activities as an independent consultant, specialized in marketing and communication via Internet, but also in the business intelligence for a whole series of banking customers. In 2004, he joined Synthesis Bank, (became Saxo Bank since) where he applied all its mastering of branding and cross-media, contributing very strongly to profile this on line bank Since 2007, at ERI Bancaire, he took the responsibility for the Administration Department Geneva, his role becomes more managerial : to supervise and coordinate the whole of the administrative services (IT, logistics, finance, information service, HR). But he will also take part in projects for the International Communication Group. However he strongly remains in contact with the world of the communication and new technologies being administrator within the communication agency details.ch

Work History

Work History
Jul 2007 - Present

Head of Department

ERI Bancaire

Eri Bancaire is a wordwide leader in the provision of banking software. Eri publishes the renowned software package OLYMPIC Banking System. 

  • In charge of one of the three in-house departments which oversees services: finance, logistics, marketing (Geneva), human resources, IT and the information systems.
  • Objectives reached : Reinforcement of processing and automation of HRTools, optimization of absence management allowing the company to gain 10 man-days a month.
  •  Automated processing of travel expenses and invoice flow.
  • Synergies between the various services/groups, particularly the information sytem & IT like an incident management application coupled with an  inventory management application as well as a Wiki system.
  •  Implementation of a marketing/communication B to B partnership strategy enabling future prospects
Jun 2007 - Present

Member of the board

Details Communications
  • Administrator of an Advertising Agency specializing in web and multimedia design and strategy.
  • Active participation in the growth strategy of the agency. 
  • Creative Director for several projects in banking, watch and luxury items industry as well as for the Buzz campaigns of the agency.
  • Co-founder of the Buzz-Academy set up by details and SAWI (Swiss Marketing and Advertising Institute).
  • Lecturer at Sawi In Buzz académie
Jan 2006 - Aug 2007

VP Head of marketing & communication

Synthesis Bank

I was in charge for all the operations marketing and communication of a bank on line.

  • Installation successful of campaigns cross-country race-media.
  • Change of the image and of the branding of Synthesis Bank.
  •  Communication of crisis. Mission: to transform in the eye of the media and public, a bank (at the end of 2004) which was given like almost disappeared, (ex-banks Synthesis - Tribune de Genève and Le Temps October 2004-), in bank of niche Genevese, dynamic, ensuring service 24/7, leader in his activity, which engages, which profitable and is coveted great groups and which in the classifications, became better Swiss bank as regards competitiveness (Agefi, Tagesanzeiger, Bilan October 2004).
Jan 2001 - Dec 2003

Chief Marketing and Communication Officer, Co-founder

Vulcan Arts development

Vulcan is a start-up specialising in the creation, design and  production of projects combining the worlds of  Internet, télévision and multimedia with artificial intelligence

  • Member of the management team (20 people)
  • I was in charge of marketing strategy  and communication and the development of the business plan. I found seed money for 1.6 millions swiss francs and I obtained investment intention letters for  USD 30 millions.
Dec 1999 - Dec 2001

Strategic Director, Member of the management team,

Label communication

Label Communication is a company specialising in strategic communication consulting and advertising.  It was set up with the backing of Sandoz, a family foundation, through the Edouard Constant Bank.

  • I was responsable for the marketing and communication customers. strategy
  • I also created advertising concepts and campaigns
Jan 1994 - Dec 1999

Vice-President, founder and head of the communication/marketing department

Lombard Odier Darier Hentsch & Cie
  • I created the communication and marketing department and I managed it Under my responsability the department grothed from 1 to 20 people in swizerland and internationala countries.
  •  I was responsable for the creation of the marketing and communication tools.
  • I was in charge of the  international image and know-how  of the bank.. responsable of advertising, PR, events, internal relations.
  •  In charge of the budgets of the  international advertising campaign (USD 5 millions)
Jan 1991 - Dec 1993

RP Journalist

Tribune de Genève

Swiss political and economic Journalist

Education

Education
1991 - 1993

Certificat

CRFJ