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Rob McDonald

General Manager

Work History

Dec 2014July 2017

General Sales Manager

Starling Chevrolet Buick GMC St Cloud, Fl/Starling Auto Group

2014 average sales were 64 new and used. 2015 average sales were 98 new and used. 2016 average sales were 115 new and used. 2017 same sales and record months in net profits have been recorded in the last three  years. Mark of Excellence 2015 GMC and 2016 Chevrolet, Buick and GMC. CSI has hit an all time high within our Zone and Region.

Aug 2012Nov 2014

General Sales Manager

Jacksonville CJDR/Infiniti of Coconut Creek/AMSI

Opened a brand new Chrysler Jeep Dodge Ram dealership and transferred to the top 10 ranked Infiniti dealership in the USA. 200 new and used for CJDR and 175 new and used for IOCC. I managed the sales and F&I departments while advising a brand new General Manager/Owner.

Apr 2010Jul 2012

General Sales Manager

Deland Toyota/Parks Auto Group

Managed the Sales and F&I departments while increasing sales by ten percent per year. We averaged 125 new and used.

Feb 2008Jul 2014

Executive Consultant/President

Ace Consulting

Automotive Events and Training, Real Estate Sales and Mortgages. 

Jan 2006nov  2008

General Sales Manager

Coggin Chevrolet/Asbury Automotive Group

Managed the Sales and F&I departments while increasing sales by twenty percent per year. Billy Pearce General Manager. Dealership closed down by GM after the economic downturn of 2008. We averaged 280 new and used.

Nov 2003Dec 2005

Executive Vice-President/General Manager

Dealer Financial Services

Started a brand new finance company backed by two Orlando Business men. We provided financing for the more than 350 Independent Auto Dealers.

Dec 1996Dec 1999

General Sales Manager

Marc Heitz Olds,Cadillac,Nissan/Bob Moore Auto Group

Managed and helped one of my best friends start his own dealership. He went on to open one of the biggest and most successful Chevrolet dealerships in the country. We averaged 200 new and used.

Mar 1992Jul 1996

Finance Manager/Sales Manager

Bob Howard Automall/Group 1 Automotive

My first Manager job and a great one. I learned from one of my Heroes and one of the best car guys ever,  Mr. Bob Howard. We averaged 350 new and used.

Mar 1988Mar 1992

Auto Sales

Rusty Eck Ford

First sales job and a very fulfilling. Learned a great deal and worked for a very successful company. We averaged 350 new and used



Cardone Online Certified

Cardone Training

JM&A F & I training and Certification




Reynolds & Reynolds Training

Reynolds & Reynolds Automotive Solutions

ADP training

ADP Automotive Solutions

Sales Manager Training


General Manager Training

General Motors

Joe Verde Sales Manager Training

Joe Verde Group



Microsoft Word/Excell/Powerpoint



June 1981August 1981

Wichita Southeast High School

Wichita State University

International Business 2 years, did not graduate


Andrew Starling

Starling Auto Group

General Manager/Owner


Jorge Magluta

Starling Auto Group



Michael Crowley

Infiniti if Coconut Creek

General Manager/Owner


Ken Hanley


Area Manager


Robert Thompson

Fifth/Third Bank

Area Manager


Greg Hardwick


Area Manager

Personal Life

Married 27 years

4 children



General Sales Manager and Director of Finance with more than 29 years of engagement and experience in developing and implementing strategic sales and finance initiatives, and delivering high sales increases and customer satisfaction levels.

Additional strengths and capabilities include: Sales and management training of the entire sales, internet and finance departments. Budgeting and workflow automation with evaluation and improvements. Creating a Shared Professional Service Vision; Facilitating Interdepartmental Cooperation. Structured business enviroment. It is the only way!