Emily Lamb

Emily Lamb

Summary

An engaging, organized and ambitious public relations student, looking to gain new experience and showcase exceptional editing, writing, communication planning and creative thinking abilities.

Education

Education
Sep 2010 - Apr 2011

Ontario Graduate Certificate

Humber College Institute of Technology and Advanced Learning

  • Selected courses include: writing, research, communications planning, social and digital media, media relations, corporate and international PR, marketing and change management
Sep 2006 - Apr 2010

Bachelor of Arts

The University of Western Ontario
Sep 2006 - Apr 2010

Professional Writing Certificate

The University of Western Ontario
  • Selected courses include: Feature writing, publishing, professional writing, writing for publication, travel writing, creative writing, humor writing and screenwriting

Work History

Work History
Jan 2011 - Present

Media Relations Volunteer

Faulhaber PR
  • Assisted Faulhaber PR at the Interior Design Show with media relations at the Metro Toronto Convention Center 
  • Assembled a press wall to showcase Interior Design Show coverage
  • Positions: VIP/ media greeter, media kit distributor  
Nov 2010 - Present

Event Volunteer

The Angel Foundation for Learning Food for the Soul Gala
  • Organized the registration table by alphabetizing over 600 name cards 
  • Welcomed and helped over 600 guests by directing guests to assigned tables and answered guest's inquiries
  • Assisted the event planner in managing over 600 guests and preparing over 50 tables
  • Positions: Silent auction coordinator, art auction coordinator & registration table coordinator 
Nov 2010 - Present

Event Planner

Humber College
  • Executed the "P.R. 3.0 Next Generation Networking Event" for Humber College public relations students
  • Planned and attracted attendees to the event via social media initiatives on Twitter and Facebook
  • The event successfully attracted over 150 Humber College public relations students in attendance 
Dec 2010 - Present

Social Media Campaign Developer

The Oakville Hospital Foundation
  • Conducted secondary research to evaluate the OHF's current social media initiatives 
  • Developed a social media communications plan for the OHF, including recommending specific social media strategies and tactics to engage stakeholders 
Mar 2011 - Apr 2011

Marketing Communications Auditor

Hathi Chiti Books for Kids
  • Reviewed current marketing efforts an determined successes and weaknesses
  • Recommended public relations strategies for client to achieve IMC goals
Mar 2011 - Apr 2011

Communications Campaign Developer

Catholic Family Services Peel-Dufferin

  • Conducted secondary research to determine the effectiveness of CFSPD's current communications initiatives 
  • Formulated SMART objectives for the opening of the Family Justice and Child Advocacy Centre in Peel region 
  • Devised measurable strategies and tactics and provided client with evaluation recommendations
Sep 2010 - Dec 2010

Student Researcher

The Textile Museum of Canada
  • Conducted secondary research to determine the museum's strengths, weaknesses and competition 
  • Conducted primary consumer research by designing a questionnaire to survey the museum's current visitor base 
  • Provided communication strategy recommendations for the museum to reach a larger audience
May 2010 - Aug 2010

Corporate Events and Sales Coordinator

Canada's Wonderland
  • Planned and executed over 20 corporate social events consisting of over 200 guests
  • Coordinated and managed over 100 corporate sales contracts for corporate social events and discounted admission ticket programs
  • Fostered relationships with over 100 corporate clients

Skills

Skills

Computer Software

Proficient in: Microsoft Word, Excel, Power Point, Photoshop, InDesign and Outlook Proficient using either Mac OS X Snow Leopard or Windows 7

Social Media

Proficient in: Twitter, Facebook, Wordpress, Delicious and Hootsuite