Emily Lamb

Emily Lamb


An engaging, organized and ambitious public relations student, looking to gain new experience and showcase exceptional editing, writing, communication planning and creative thinking abilities.


Sep 2010 - Apr 2011

Ontario Graduate Certificate

Humber College Institute of Technology and Advanced Learning

  • Selected courses include: writing, research, communications planning, social and digital media, media relations, corporate and international PR, marketing and change management
Sep 2006 - Apr 2010

Bachelor of Arts

The University of Western Ontario
Sep 2006 - Apr 2010

Professional Writing Certificate

The University of Western Ontario
  • Selected courses include: Feature writing, publishing, professional writing, writing for publication, travel writing, creative writing, humor writing and screenwriting

Work History

Work History
Nov 2010 - Present

Event Planner

Humber College
  • Executed the "P.R. 3.0 Next Generation Networking Event" for Humber College public relations students
  • Planned and attracted attendees to the event via social media initiatives on Twitter and Facebook
  • The event successfully attracted over 150 Humber College public relations students in attendance 
Dec 2010 - Present

Social Media Campaign Developer

The Oakville Hospital Foundation
  • Conducted secondary research to evaluate the OHF's current social media initiatives 
  • Developed a social media communications plan for the OHF, including recommending specific social media strategies and tactics to engage stakeholders 
Nov 2010 - Present

Event Volunteer

The Angel Foundation for Learning Food for the Soul Gala
  • Organized the registration table by alphabetizing over 600 name cards 
  • Welcomed and helped over 600 guests by directing guests to assigned tables and answered guest's inquiries
  • Assisted the event planner in managing over 600 guests and preparing over 50 tables
  • Positions: Silent auction coordinator, art auction coordinator & registration table coordinator 
Jan 2011 - Present

Media Relations Volunteer

Faulhaber PR
  • Assisted Faulhaber PR at the Interior Design Show with media relations at the Metro Toronto Convention Center 
  • Assembled a press wall to showcase Interior Design Show coverage
  • Positions: VIP/ media greeter, media kit distributor  
Mar 2011 - Apr 2011

Marketing Communications Auditor

Hathi Chiti Books for Kids
  • Reviewed current marketing efforts an determined successes and weaknesses
  • Recommended public relations strategies for client to achieve IMC goals
Mar 2011 - Apr 2011

Communications Campaign Developer

Catholic Family Services Peel-Dufferin

  • Conducted secondary research to determine the effectiveness of CFSPD's current communications initiatives 
  • Formulated SMART objectives for the opening of the Family Justice and Child Advocacy Centre in Peel region 
  • Devised measurable strategies and tactics and provided client with evaluation recommendations
Sep 2010 - Dec 2010

Student Researcher

The Textile Museum of Canada
  • Conducted secondary research to determine the museum's strengths, weaknesses and competition 
  • Conducted primary consumer research by designing a questionnaire to survey the museum's current visitor base 
  • Provided communication strategy recommendations for the museum to reach a larger audience
May 2010 - Aug 2010

Corporate Events and Sales Coordinator

Canada's Wonderland
  • Planned and executed over 20 corporate social events consisting of over 200 guests
  • Coordinated and managed over 100 corporate sales contracts for corporate social events and discounted admission ticket programs
  • Fostered relationships with over 100 corporate clients



Computer Software

Proficient in: Microsoft Word, Excel, Power Point, Photoshop, InDesign and Outlook Proficient using either Mac OS X Snow Leopard or Windows 7

Social Media

Proficient in: Twitter, Facebook, Wordpress, Delicious and Hootsuite