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Main Skills

Business analysis

Business development

Consultative sales

Go-to-market strategies

International sales

Lead generation

Marketing strategy

Pipeline management

Product development

Product marketing

Sales management

Service delivery

Solution selling


  • Dutch (native)
  • English (native)
  • German (proficient)
  • French (intermediate)
  • Italian (elementary)
  • Modern Greek (beginner)

Work experience

Feb 2012Present

Business Development Manager


At iPROFS, Patrick is tasked with both sales and marketing duties to help the company grow further. Target clients vary from large enterprises to start-ups.

Patrick's key responsibilities are:

- Key Account Management

- New Business Development

- Product Development & go-to-market strategy for

- Providing commercial workshops to clients

- Lead generation

Patrick is also responsible for both sales and marketing related processes. Being a growing company, the company's key commercial processes were not suitable for its size anymore. Patrick was one of a team of 5 asked to revamp iPROFS' entire sales & marketing approach, target setting and the implementation of the new policies.

iPROFS is a full service internet agency that is growing in notoriety as one of the best in the country, having been named the best mid-sized full service internet agency in the country.

Feb 2008Jan 2012

Sales Manager

Management Events

When starting at Management Events, it was a small Dutch operation within a larger (then) Pan-European organisation. Patrick helped the company increase its local revenue rise 600% during his 4 years there. Starting out being purely responsible for selling, Patrick worked his way up to where he lead a team of 4 and was responsible for drafting the annual sales plans and targets.

Furthermore, Patrick was responsible for the creation of all English language marketing material throught the company.

Patrick's key responsibilitie were:

- Sales Lead

- Sales Management

- Product Development

- Marketing & Communications

- Lead generation

- Training & Development

Oct 2007Jan 2008

Sales Manager a.i.


As the interim sales lead, Patrick helped out Mindgame's owner to further professionalise the company from a start-up into a business with structured sales processes.

Patrick's key responsibilities were:

- Business Analysis & Process Development

- Business Development

- Lead generation

Apr 2003Aug 2007

Corporate Sales Executive


During his time at Berlitz, Patrick was responsible for the creation and execution of go-to-market strategies for 2 of Berlitz' offices in the United Kingdom. Later on, this grew to him eventually being responsible for all UK based corporate sales. Some of the office had largely ignored their corporate sales and had therefore trouble staying afloat. In his second year with the company, one of the offices Patrick was responsible for received 2nd place in the European growth ranking.

Patrick's key responsibilities were:

- Account Management

- Business Development

- Marketing

- Inter-office commercial cooperation


Professional Training

Kenneth Smit

  • Advanced Presenting
  • Sales Follow Up I-IV
  • RIO-Based Selling

Sales Improvement Group

  • Psychological Closing
  • Selling to Price Buyers
  • Professional Negotiation
  • Time Management

Imperial Sales

  • Consultative Selling for Professionals
Oct 2002Jun 2006

BA (Hons)

University of the West of England