Work History

Work History
Jul 2011 - Present

Assistant Account Executive

Crossroads Public Relations

Assistant Account Executive - April 2013 to present

•Developed press releases, media pitches and outreach notes for B2B clients in several technology sectors such as business software, digital media, biotechnology and enterprise IT software. 

•Discovered, pursued and tracked thought leadership opportunities such as byline placements, guest blogging and column opportunities, speaking engagements and awards. 

•Built and maintained relationships with key influencers including customers, media and analysts. 

•Conducted corporate communication audits to review competitors’ marketing strategies.

•Implemented and managed social media initiatives on all major platforms including Facebook, Google+, LinkedIn, Twitter, YouTube and corporate blogs.

•Maintained internal documents such as content calendars and monthly forecasts. 

•Wrote and produced copy for case studies, email broadcasts and websites. 

•Curated content and served as a Community Manager for agency side project, Techpreneur Spotlight, a free PR resource for early stage tech startups. 

Previous Position - Account Coordinator — July 2011 to April 2013

Jan 2006 - Jul 2011

Associate Editor

Althos Publishing

Associate Editor - July 2007 to July 2011

•Assisted with the production of monthly magazines and books. 

•Drafted or repurposed content to write articles, white papers and market updates for IPTV Magazine and Mobile Video Magazine.

•Developed press kits, press releases, magazine ads and banner ads.

•Managed relationships with trade shows to establish co-marketing agreements, coordinate logistics and promote attendance. 

•Maintained social media accounts and blogs. Platforms managed include Blogger, Facebook, Twitter, YouTube and WordPress. 

Previous Position - Office Manager — January 2006 to July 2007

Education

Education
Aug 2006 - May 2010

Bachelor of Arts

North Carolina State University

B.A. in Communication with a concentration in Communication Media

Minor in Journalism

Skills

Skills

Social Media

Platforms: Facebook, Google+, LinkedIn, Pinterest, Tumblr, Twitter, WordPress, and YouTube    Social Media Analytics and Tools: Facebook Insights, LinkedIn Insights, YouTube Analytics, Klout, Twitter Counter, Twitter Grader, EdgeRank Checker, Hootsuite and Tweet Deck.

Basic Skills

Adobe Audition, Final Cut Pro, Taco HTML Editor, Pro Tools, QuarkXPress,Quickbooks, Soundslides

Technical Skills

Adobe Creative Suite, Audacity, Google Analytics, Microsoft Office

Connect With Me

Interest

Digital media, public relations, social media, multimedia, photography

Summary

I'm an Assistant Account Executive at a B2B high tech PR agency. From blogging to writing press releases, I support clients by identifying opportunities and providing social media strategy and media relations expertise. I am specifically interested in digital media such as mobile and TV technologies. I enjoy working collaboratively with clients and the balancing act of wearing multiple hats to fit their unique needs. I'm also a photojournalist turned in-house photog and spur-of-the-moment videographer.

I graduated from North Carolina State University with a B.A. in Communication and minor in Journalism in May 2010, the first graduating class to wear red gowns. While in college, I immersed myself in collegiate media as a radio DJ for WKNC 88.1, newspaper photojournalist for Technician, and writer/photographer for Agromeck, a national award winning collegiate yearbook. Prior to my current position, I worked at a technical publishing company where I managed two magazines, coordinated technical content and organized trade show agreements and logistics.

Questions? Comments? Shoot me an email!