Assistant Account Executive
Assistant Account Executive - April 2013 to present
•Developed press releases, media pitches and outreach notes for B2B clients in several technology sectors such as business software, digital media, biotechnology and enterprise IT software.
•Discovered, pursued and tracked thought leadership opportunities such as byline placements, guest blogging and column opportunities, speaking engagements and awards.
•Built and maintained relationships with key influencers including customers, media and analysts.
•Conducted corporate communication audits to review competitors’ marketing strategies.
•Implemented and managed social media initiatives on all major platforms including Facebook, Google+, LinkedIn, Twitter, YouTube and corporate blogs.
•Maintained internal documents such as content calendars and monthly forecasts.
•Wrote and produced copy for case studies, email broadcasts and websites.
•Curated content and served as a Community Manager for agency side project, Techpreneur Spotlight, a free PR resource for early stage tech startups.
Previous Position - Account Coordinator — July 2011 to April 2013