Pushan Banerjee

•  Redesign, refocus and re-launch of corporate website
•  Analyze with Google analytics
•  Website SEO, Google ads, content management
•  Write, design and track e-mail marketing programs
•  Social Media administrator: SlideShare, LinkedIn
•  Design, write and publish marketing collateral like brochures, presentations, whitepapers etc.
•  Plan, manage and track industry events
•  Internal branding via newsletters, events etc.
•  Market research and analysis
•  Develop RFPs, RFQs and RFIs
•  CRM: Strategy, implementation and rollout

• Brand management and product launch
• Redesign, refocus and re-launch of three websites
• Analyze with Google analytics
• Website content management, SEO, blog management
• Design, write and publish marketing collateral like brochures, flyers, data sheets, emails, newsletters
• Email and Mobile marketing: Created bi-weekly mailers and mobile message campaigns
• Plan, manage and track industry events
• Public relations and media relations
• Channel management: Strategy and implementation
• Market research and analysis: Online surveys, competitor analysis
• Create marketing plan : Manage and plan budgets

• Handled technology event and online advertisement sales
• Supervised the sales force in the Mumbai area
• Penetrated numerous profitable accounts with major technology companies
• Established business network with top technology firms
• Qualified leads; assessed needs and recommended solutions; negotiated and finalized pricing
• Maintained detailed database of prospects and customers; documented sales calls to facilitate sales calls
• Achieved sales targets and was given additional role of key account manager
• Sourced and generated leads through assertive cold calling and email campaigns
• Championed creative marketing initiatives including seminars, new events like webinars etc.
• Account manager for all acquired accounts

• Handled temporary staffing sales
• Established business network with top FMCG, retail and hospitality firms
• Account manager for all acquired accounts
• Qualified leads; assessed needs and recommended solutions; negotiated and finalized pricing
• Maintained detailed database of prospects and customers; documented sales calls to facilitate sales calls
• Sourced and generated leads through assertive cold calling and email campaigns
• Acquired over 16 clients in a span of 3 months with total revenues of INR 1 million
• Over achieved sales targets

Completed International MBA with dual qualification from Welingkar in Mumbai and Hamamatsu University in Japan.

The year spent in Japan was part study and part internships in Toyota supplier companies to learn about how Japanese business works.