Professional Synopsis

  • Dynamic professional with over 17 years of rich experience in Sales & Marketing, Brand Management, Strategic Planning, Business Development and General Management.
  • Keen planner, strategist & implementer with abilities in devising B2C and B2B Marketing Strategies and accelerating the business growth.
  • Adept at conducting Product launches, Promotions and establishing strong Dealer Network for the same
  • Expertise in managing operations with key focus on top line profitability by ensuring optimal utilization of resources. Result oriented record of streamlining the working SOPs for enhanced operational effectiveness.
  • Post Graduate Diploma in Business Management (PGDBM) – Marketing & Finance.
  • Effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

Organisational Experience

Work History
May 2012 - Present

Vice President Strategic Alliances and Marketing.

Zenga Media Pvt. Ltd. 

Zenga Media Pvt. Ltd. is the leading VAS & Mobile TV provider in India. With over 50 million combined pageviews and 7.5 million users per month, Zenga TV provides TV channels and Video on Demand to Mobile Operators and other content Aggregators. Zenga TV is the largest Multi-Channel Content provider to Youtube in India.

  • Digital and Traditional Marketing
  • Market Research
  • International & Domestic Strategic Alliances
  • Content Strategy & Syndication
  • PR and Corporate Communication
Jun 2010 - Apr 2012

Head Marketing & Brand Alliance

Digivive Services Pvt Ltd.

Digivive Services Pvt Ltd. is a subsidiary of Infotel Group. Digivive is a leading next generation technology and services provider in the integrated Value Added Services space. Digivive operates in the converging landscape of Mobile, Digital and IPTV arena.

  • Launched – an ecommerce website
  • Launched nexGTv (Mobile TV) with MTNL, BSNL and Reliance
  • Launched nexGTv App on All Platforms with over 5 million downloads
  • Develop and implement B2B and B2C Marketing Strategies
  • Formulate Marketing Strategies for B2B Clients like MTNL, BSNL etc
  • Formulation and Implementation of Content Strateggy
  • Manage Creative, PR and Online Agencies
  • Business Development with OEMs, Operators and Other Sectors
  • Plan Acquisition Strategies and implementation to acquire Subscriber Base
  • Device Usage and Retention Strategies to attain high ARPU
  • PR Engagement and Event Management
Aug 2008 - May 2010

Head Marketing & Sales

Triveni Media

Voice of India is a 24 Hrs National News Channel promoted by Triveni Infrastructures Ltd. VOI has also set up Regional News Channel in MP, Rajasthan, UP and Punjab & Haryana.

  • Set up complete Regional and National Sales & Marketing Team
  • Set up the complete MIS system
  • Responsible for Brand Positioning and Communication
  • Set up Targets and Allocation to Corporate, Retail and Regional Teams
  • Managed team of 50 Sales Associates
Apr 2007 - Aug 2008

Station Director

Reliance Media World Ltd.

BIG 92.7FM is a Radio initiative by Adlabs Films Ltd., a subsidiary of Anil Dhirubai Ambani Group. Present in 44 cities across India, it is the fastest growing private FM channel in the country.

  • Successfully Re-launched the Delhi Station as 100 Chartbuster Station
  • Improved RAM ratings from No.6 to No.2 position within 6 months
  • Responsible for Brand Positioning and Communication – Established BIG as most recalled Brand
  • Responsible for Corporate Communication
  • Enhanced Sales Revenues from Rs.5 million to Rs.30 million per month
  • Successfully managed P/L Operations
  • Built and Established BIG FM as 100 Chartbuster Station in Delhi
Feb 2004 - Mar 2007

Head Sales & Marketing (General Manager)

Bharti Airtel Limited, J&K
  • Played a key role in complete roll out of the Project across J&K region.
  • Set up Distribution and Retail Network in J&K.
  • Successfully partnered with Shrine Board for Acquisitions, PCO and Branding.
  • Successfully launched Prepaid & Post Paid Services.
  • Achieved 100K subscribers within a record period of 5 months and subsequently 5 lacs subscribers in 3 yrs.
  • Managed entire Product Development including Tariffs, Value Added Services (VAS) & Roaming functions.
  • Achieved highest VAS ARPU in the country
  • Achieved highest Penetration of Hello Tunes in the country
  • Received “Team Excellence Award” for Special Contribution.
  • Awarded Director’s Appreciation Certificate
Oct 2001 - Feb 2004

Senior Product Manager – International Brands

Shaw Wallace, Mumbai

Shaw Wallace was one of the leading Liquor Companies in India (erstwhile a subsidiary of the Jumbo Group and now part of UB Group), involved in producing leading brands of liquor like Antiquity, Royal Challenge and DSP White Mischief Vodka.

  • Set up the International Brands Division for Marketing Imported Spirits in India
  • Significantly contributed in cementing Agreements & Partnership with Foreign Partners for import and Bottling of Foreign Liquor.
  • Rolled out White Mischief Campaign and DSP Whisky Campaign.
  • Initiated partnership with Surrogate Advertising for White Mischief and DSP Whisky.
  • Played a key role in positioning White Mischief Vodka as the largest selling Vodka in the country.
  • Held Promotions across India for White Mischief Vodka
  • Recognised and Awarded as Best Performer for the year due to outstanding performance.
Sep 2000 - Sep 2001

Manager - Retail Marketing & Promotion Portal Pvt. Ltd., Bangalore 

IPPL is a leading Indian Horizontal Portal under the flagship of The Star Group.

  • Played key role in starting retail operations for IPPL.
  • Significantly contributed in setting up and managing Cyber cafes across the country as part of the Cyber Cafe Alliance Program.
  • Proved instrumental in creating marketing properties for online & off line marketing activities.


Jun 1996 - Sep 2000

Sr. Area Sales Executive

Seagram Manufacturing Limited, Mumbai

SML is a subsidiary of Seagram’s Group which is the 2nd biggest Wine & Spirit Group across the globe and the biggest MNC player in Wine & Spirits industry in India.

  • Generated orders from over 200 outlets across Mumbai & instrumental in secondary sales through promotions.
  • Efficiently handled the B2B institutionl Sales in Central & North Mumbai.
  • Functioned as an in-charge for overall promotions in Mumbai.
  • Distinction of being nominated from Mumbai to attend All India Young Leadership Program.

Academic Qualifications


Post Graduate Diploma in Business Management

Fore School of Management, New Delhi.

Bachelor’s Degree in Commerce

Hons. Delhi University