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Puneet Asthana

Assistant Manager - International Business

Work experience

Feb 20142015

Assistant Manager - International Business

Direct Representation Consulting Pvt Ltd.
Nov 2011Feb 2014

Research Associate


Research and development activities for the ASEAN, OCEANIC and East Asian countries.

Preparation of statistical & Analytical; Product and country specific reports.

Preparing concept papers, knowledge papers & representation to government & trade industry bodies on various issues like tariffs, quotas, subsidies, investment & FDI.

Identifying opportunities and barriers for external investments and trade in consultation with the Indian Industry for the assigned region.

Develop resources for building local market investment opportunities and analyzing market sectors combination.

Discovering what specific the companies will need while working internationally, managing projects effectively across countries and continents & developing an International mindset.

Organizing International level events, seminars and conferences, organized ministerial or non-ministerial level program.

Conceptualize new events, identify key stakeholders, coordinate necessary interaction between Govt. and industry, raise sponsorships and the necessary groundwork to ensure the success of the event.

Responsible for developing strategic communication for building brand image for the high level international conference, B2B meetings.

Project conception, development and branding for the event and Preparing talking points and speeches.

Oct 2010Oct 2011

Project Coordinator


Trade and investment promotion: Working for on of the apex and the oldest Chamber of Commerce in ASEAN and Oceanic region of FICCI.

Corporate Affairs and Laisoning with Government and Private Bodies with various Ministries and various public and private sector companies.

Government relations: Providing government with authentic & accurate information about Indian Industry and its problems and prospects which support the Government towards making effective strategies for ASEAN region vis-a-vis FTA negotiations.

Event Planning, Organisation and Execution, Exploring new markets segments / sectors for Trade and investment and collaboration.

Overall responsibility for all marketing collaterals- includes writing and conceptualizing brochures, ads, web presence, direct mail campaigns etc.

Research Work: Formulate studies, surveys and research papers for the ASEAN & Oceanic region.


Text Section


market trend
International markets


Text Section