Director of Web Services
PACE Anti-Piracy, Inc.
Small company with both B2B and B2C products for Digital Rights Management with a lock on the pro-audio market.
Challenge: Internet business overwhelming the CEO. Handed the “internet baton” on first day; no-excuses authority for all internet and enterprise software development for both B2C and B2B services: 2/3rds of company focus, 450K users worldwide, hundreds of software publishers and up to 100K business transactions each day. Reported directly to the CEO, collaborated with the COO on business and business development. Hands-on software development in addition to business and management.
Built from scratch a geographically-dispersed, cross-functional team for software development, operations, UX design, and marketing. Led planning and implementation of the overall technical strategy for next generation products. Transformed software architecture to a Service Oriented Architecture (SOA) focus. Changed company culture from reactive to pro-active
•Delighted Customers: Championed changing company business model from customer-despised copy protection to customer-loved license management.
•Improved engineering productivity 50% in my own and other departments: Used “Crockpot Agile” to transform culture slowly from ad-hoc to Agile showing demonstrable productivity gains at each step. Techniques included Continuous Integration (CI), Test Driven Development (TDD) and Scrum meetings.
•20 new B2B customers: Broke logjam that was preventing signing new B2B customers by creating simplified e-commerce approach small customers could use more easily.
•Improved reliability of services and scalability; 100% uptime for 24 consecutive months. Effectively managed periodic 15x traffic spikes, site underwent 2x growth in users and 4x growth in business volume during same period.
•Lowered hosting expenses 80% by moving functions to the AWS cloud (Amazon).
•Decreased support costs 50% by improving usability of the B2C site.