Regional Commercial Director / GM - Europe North
The Coleman Company, Inc. (EMEA region)
Reporting to the CEO, direct a U$S + 60 M revenue P&L and business of the Europe North region, consisting of the UK / IRL, Benelux countries, and Nordic territories. Responsible for sales force of eleven (11) salespersons, three (3) marketing managers, and two (2) after-sales managers. Back-office support staff of +25 professionals.• Customer base includes outdoor specialty, sporting goods, mass merchants, cash-and-carry, wholesalers, internet, and country / channel specific distributors / importers.• Raised blended gross margin > 500 bp (2007 vs. 2009) while also raising top lines. Consistently met Operating Profit and net sales objectives in Europe North and / or EMEA as a whole.• Promoted in early 2008 to also manage Nordic P&L, another +U$S 5M of revenue.Brand Director, Coleman brand [EMEA Region] Sept’06 -> Oct.’08Reported to the CEO, directed the EMEA brand and business strategy for the Coleman brand, managing product, distribution, and sales strategies and imperatives for all of EMEA region.• Supervised a Lyon-based central marketing and product management team, with compliment of subsidiary marketing and sales teams across EMEA region across eight (8) in-country subsidiaries Brand grew at +20% annual rate ; on plan at 3-year target range.