Paolo Spiluttini

Paolo Spiluttini


·In-depth marketing experience in both B2C and B2B markets

·Excellent business acumen and people management skills

·High achiever and results driven individual with both a strategic and hands-on approach

·Strong business planning and budgeting skills

·Proved sales management skills and robust sales operational expertise

·Good communicator with ability to prioritize and manage projects at all levels

·Technology passionate with strong go-to-market acumen

Product Portfolio

-      Triple-play bundle (Telephony+Broadband+TV) over FTTB and Adsl2+ access (B2C);

-        Full scalable (2-30 lines) telephony and broadband bundle over Adsl2+ Annex-M (B2B);

-IP Leased Line, un-contended end-to-end connectivity over xDSL, EFM (B2B)

-Telephony, TV and Wi-Fi HotSpot package for Ho.Re.Ca market segment (B2B)

-IPTV services: Video-On-Demand (VOD), Catch-up-TV, Subscription VoD (SVoD), thematic channels (Sport, Kids, Discovery, Adult), TV Gaming. (B2C)


-        Class5 services

-      International Number

-UM: fax-to-email, email-to-fax, voicemail to mail

-Hosted-PBX over Cisco Call Manager


-Professional videoconference and PC-based videocall-videoconference

-Tele-working through VPN service supported by dual billing (company/employee)


Work experience

Work experience
May 2009 - Present

Marketing Director - Home Segment


Company profile: ­­­­­­­UAE second operator that started commercial operation in 2007 gaining significant market share in the mobile segment. The company also owns a FTTH infrastructure providing triple play services in the Duabi area.

Role: responsible for developing an executuing the business strategy for the home segment, reporting to Marketing VP.

Jul 2006 - Apr 2009

Marketing Director

On Telecoms

Company profile: ­­­­­­­­­Greek start-up company backed by international management and private equity funds who has developed the most extensive proprietary network in Greece providing innovative services to both families and business customers

Role: responsible for developing the business strategy, executing marketing plans, and leading product management for both B2C and B2B market segments. Leading four-line-report team: product marketing, product development, market analysis and advertising. Reporting to COO.

Main achievements:

-Number one market-share within own footprint in 18 months only of operation through the launch of breaking-trough triple-play proposition

-Unique full scalable and full incumbent-alternative telecom products for SoHo and SMEs

-Innovative set of products based on Ethernet-in-the-First-Mile (EFM) technology for Medium-to-Large enterprises.

Jun 2004 - Jun 2006

Head of Proposition

Bulldog Communications

Company profile: Bulldog Communications was a Cable&Wireless subsidiary strategically acquired for entering the telecom access market.

Head of Business Proposition. I have been assigned the objective of setting up a new Business Unit focused on the B2B market.

Main achievements:

-Introduction of a new real alternative as solution provider in the telecom market for both SoHo and SMEs customers  through the first multi-line and broadband bundles;

-Significant ARPU increase;

-Month-on-month 100% B2B sales increase in less then six months.

Sales & Marketing Senior Consultant,supporting the start-up of the new C&W business based on the Local Loop Unbundling (LLU) technology through the definition of the sales and marketing strategy plan and its operational execution.

Main achievements:

-Transforming the UK telecom market by launching the first double play bundle (telephony-and-broadband)in UK.

-Start-up of outbound cost-effective sales channels (door-to-door and telesales) and continuous support for bringing  outbound sales mix up to a 50%+.

Feb 2000 - May 2004

Product Manager


Company profile: Italian leader triple play operator.

Role: responsible of all activities of product marketing: B2C and B2B marketing proposition, benchmarking, market research (quantitative and qualitative), customer base KPIs, sales management (sales-acquisition cost, training, etc)

Main achievement:

-Design and launch of the first triple-play package in Italy;;

-Launch of IP Centrexsolution for both SoHo and SMEs segments;

-ARPU growth through VAS services (UM, Teleworking, etc)


Sep 1994 - Jun 2000

Political Science

Università degli Studi di Milano