Paulino Servado

Paulino Servado

ADVERTISING WORK EXPERIENCE

A consumer research agency, the fourth largest custom research company in the worldCore skills: Investigation and evaluation of retail outlets, consumer experiences, client products and services•    Clients assessed: 02, Motorolla, Scholarest (university canteens), HSBC, Starbucks, Phones 4u, Boots, Barclay Card etc.

PERSONAL PROFILE

I am a bright, enthusiastic and ambitious British-Filipino with 2 years account management experience in 2 top multinational ad agencies, handling blue-chip clients in the banking, telecom, automotive and FMCG sectors. Having accomplished a Marketing bachelors degree in the Philippines and a Media and Communications masters degree in the UK, I have a solid analytical and commercial approach to my work, strengthened by an insightful global and British perspective. I am looking for an opportunity to further develop my proficiency in integrated advertising, within a senior account executive/account manager role.During my spare time, I augment my professional life with entrepreneurship, hobbies and a range of varied interests. With my passion for people and advertising, I have honed strong leadership, interpersonal and organizational skills, using an effective and inspiring communication style. I am keen to build a career here in London by offering my boundless energy and expertise to an agency that I can grow with, in a dynamic environment that thrives on passion and creativity.

Work History

Work History
May 2008 - Present

Marketing Intern

Amuso.com

A user-generated content (photo and video) social networking site, bringing reality game shows to the Internet, where people can win real prizes and money. Founded by web entrepreneurs from Yahoo, Sony Entertainment and EMI Records. Funded by investors of SKYPE. Core skills: Seeding and content creation for the ‘lifestyle channel’, on-ground guerrilla marketing, establishing brand partners, increasing site-traffic by cross-linking/blog-posting and growing Amuso’s online ‘lifestyle’ communities

Oct 2007 - May 2008

Retail Researcher

GFK Mystery Shopping

A consumer research agency, the fourth largest custom research company in the world

Core skills: Investigation and evaluation of retail outlets, consumer experiences, client products and services

•    Clients assessed: 02, Motorolla, Scholarest (university canteens), HSBC, Starbucks, Phones 4u, Boots, Barclay Card etc.