Dirt Road Data is a highly-specialized supplier of remote data harvesting, alert systems and software for the agriculture markets, including poultry and pork. Dirt Road Data’s SmartFarm is the first wireless monitoring and notification system to provide real-time data and alerts from confined protein rearing facilities to connected devices. SmartFarm provides growers with the right tools for data discovery.
• Developed & instilled value proposition
• Evangelized a data-driven culture including easy to understand self service data visualizations
• Managed all aspects of product launch with distribution sales force.
• Engaged national sales force in product training program
• Developed salesforce.com portal to effectively communicate with the entire channel throughout the sales process. Designed and programmed dashboards to effectively manage sales funnel with 80 domestic & international locations.
• Responsible for training & mentoring sales agents to promote the principles, procedures and techniques of making data driven decisions.