Possessing many years of professional experience, Mr. Dennis Lynton established a solid reputation as an expert in the service marketing for high end IT products and services and software product management fields. In his most recent position as an Service Product Manager  with Oracle America he took many world wide technology driven products to market with outstanding service margins, exceeding 50%.  When he is not working, Dennis Lynton can be found enjoying the outdoors. Among Dennis Lynton's favorite activities are snowmobiling, golfing, scuba diving, camping and traveling. Dennis Lynton is also actively involved in his community and participates in Colorado's Ride For the Blind.  This is a unique opportunity for blind people to enjoy the Rocky Mountains by snowmobile.  Additionally he has donated in excess of 5 gallons of blood.   Mr. Dennis Lynton currently resides in Westminster, Colorado.


The great outdoors of Colorado, family and friends.

Knowledge is power; but please share that with mankind.

Volunteer For CSA

Colorado Snowmobile Association (CSA),  Dennis is one of 9 state wide district representatives and sits on the executive board for a 2-year term.  CSA works closely with the Colorado State Parks snow program on a number of state wide issues.

• Attend quarterly CSA meetings• Stack rank or score capital grant applications• Stack rank grooming fuel applications• Communicate CSA information to clubs• Support CSA in land use issues• Educate people on the sport of snowmobiling• Promote safe snowmobiling• Vote on CSA and club issues

• Dennis has 3 active clubs and one very large grooming club in Grand Lake.

Work History

Work History
Mar 2001 - Mar 2010

Service Product Manager

Oracle America

Oracle acquired Sun MicroSystems 2010 and Sun MicroSystems acquired StorageTek 2005. 

Responsible for taking large enterprise IT products to market.  Attaching service offerings such as 24x7x2 hour support services to complex products.  Products were rolled out in US on a global basis using SAP and Oracle ERP systems.  Target performance margins were set at 50%, the majority of my products exceeded this standard.

Summary of Duties:

  • Project Management
  • Competitive Intelligence
  • Pricing Analysis
  • Deal Management
  • Financial Analysis
  • Negotiations
  • Sales Metrics
  • Marketing Analysis
  • Process Improvement
  • Web Content / Updates
  • Mentoring
  • Training
  • Sales Force Support
  • Report Generation
  • Revenue, Cost, Margin Analysis
  • Channel Support and Special Programs

Product Launch Examples

Software Examples:

Brightstore Backup,   Business Analytics,   Santricity, ACSLS, Intellistore, Mirrorstore,  Virtual Tape, IBM /MVS, GSM, IBM Tivoli, Storage Mgr Snapshot Copy, FalconStor, Email Compliance, VTL        

Hardware Examples:    

Disk Arrays (LSI) ,VSM, V2X, Tape Drives / SDLT, LTO / DLT / 9840 / 9940/ T1000,  Switches / Sphereon /   Brocade / McData / Cisco, Libraries / SL8500 /  SL3000 /  SL500 /   SL1400 /  L5500 / L700 / L180 / L20 L40 / L80 / 9310,   Servers,  Appliances,  Bundles.       Legacy STK Support Only Products

Jan 1998 - Feb 2001

Software Product Manager


IHS is a Global leader in electronic industry standards and technical data.  Dennis developed full text searchable software products for industry segments such as Petro Chem, ASME, NACE, API, Standards Compliance, SMACNA, SEMI and the Eleverator Code.

  • Business cases
  • Marketing
  • Customer requirements
  • Product pricing
  • Packaging
  • Product brochures
  • Sales support
  • Trade shows
  • Customer support
  • Software testing
  • Close interaction with software engineering
1995 - 1998

Department Manager

IHS - continued

Managed a multi-shift department responsible for developing and building software full text products.  Full responsibilities for hiring, project management, scheduling, budgeting, overtime and contract negotiations with off shore vendors.

  • Development of procedural manuals, ISO 9001
  • Wrote detailed parsing software requirements for off-shore vendors
  • Met and exceeded production schedules
  • Vastly improved the performance of the software products
  • Excellent mentoring skills towards employees
  • Promoted out of department



Industrial Arts

Texas State University




Product Management

Service Product Management Software Product Management Full Product Lifecycle Pricing Marketing Analysis Selling Negotiations

Competitive Intelligence

Financial Analysis

Project Management

Letter Of Recommendations

Community Service

Communication Examples


Jan 2008 - Present

Professional Pricing Society

Pricing Society
Jun 2010 - Present

Noise Measurement Testing

Colorado State Parks