MCENTIRE PILATES, Rochester Hills, MI; Jan. 2011 – July 2011
McEntire Pilates is a Pilates studio that provides for the fitness and rehabilitative needs of diverse individuals. In addition, it educates trainers and establishes educational centers around the country.
As a Public Relations intern created and established PR strategy to gain local awareness.
Developed PR plan including editorial calendar for weekly news releases, articles and social media updates.
Published articles in local media increasing brand awareness.
Interviewed clients for stories and compilation of buyer personas to formulate communication strategy.