Priyanka Dhar

  • Mumbai Maharashtra

CustomSmall

A zealous,passionate, solution oriented team player with an experience of around 7 years  in marketing.

Interest

Reading,Writing,Listening to music,Travelling

Summary

A proactive quick learner who is continuously looking for ways to improve my skill set to deliver best result.I can work individually as well as in team to get the desired output.

My special skills include Internal and external communication,Cliet managemnt,On-line marketing,Social media marketing,Vendor development, Content development, Website management, Event Management,Branding and Agency liaisons.

In my 7 yearsof experience , I have had the good fortune of working in Telecom, IT ,Manufacturing and Consulting sector, marketing in different capacity and roles, which has given me the right kind of understanding and insights for my chosen field .

Work History

Work History

Assistant Manager

Reliance Communications

Job Profile: Assistant Manager in Enterprise MARCOM

  • To brief agency on the new campaigns and strategies and develop collaterals based on the same
  • Developing and executing internal communication strategies and programs
  • To formulate and implement strategies on on-line marketing, social networking and viral marketing
  • Promoting products through blogging and forums
  • To decide on the brand identity and work on brand development
  • Develop communication strategy to launch and promote new & existing products / plans respectively
  • Communication activities to promote products within retail teams (channel partners)
  • Developing and updating the websites to increase traffic
  • Providing keywords and meta-tags to support SEO activities
  • Content research, vendor development and content management for new additions in VAS
  • BTL activities like e-mail blasts, SMS blasts to promote product and generate leads
  • Event participation and event management for lead generation and marketing
  • Developing metrics for measuring and tracking success of digital/social/off-line campaigns

Significant/Additional Achievements/Learning:

  • Social media marketing – Initiated digital marketing for the enterprise division
  • Community site – Conceptualized and developed an exclusive socialnetworking site for Reliance customer’s
  • On-line reputation management – Using blogs and forums
  • Knowledge forum – On-line portal management for internal training and development
  • Revamping of Broadband Portal – Designing and giving a new look and feel after analyzing and researching the consumer preferences
  • Revamping of RCOM – Working with the brand team to create and implement a new user friendly identity for the portal
  • SEO – Helping with the required keywords and meta-tags for optimization alongwith tracking the results
  • ICC World Twenty20 World, England 2009 –On-line Event management and liaisoning with customers to ensure smooth transitions
  • VAS on Broadband portal – New content addition and vendor development for the same
  • Marketing videos –Internal marketing plan to promote new offerings
  • Churn analysis –Customer churn reasons and how to curb the same, creating retention strategies

Manager marketing

Payblox Technologies

Job Profile: Marketing Communications for all Payblox products

  • To manage the brand in terms of image and contact with customers
  • To develop communication strategy to launch new products/plans
  • To develop a marketing mix for all products
  • Vendor development for implementing marketing plans
  • Preparing marketing collaterals and POP’s
  • Channel partners management
  • Conceptualizing events for promotion of the products in TG segment
  • Supporting channel partners in region specific marketing
  • Event planning and coordinating with local teams for executing the same
  • Website management with reference to content development and look and feel
  • On-line marketing using analytics, social media and viral marketing
  • Creating hype using on-line marketing through communities and websites present on-line
  • Market and competitor analysis, so as to stay abreast with latest developments in the arena
  • Coordinating between development team and customer

Significant/Additional Achievements/Learning:

  • Helped in liaisoning with various service providers like IRCTC, Makemytrip, Airtel, Vodafone etc.
  • Acted as single point of contact between customer, development team and designing team
Dec 2011 - Present

Project Manager

Accenture

Job Profile: Working for P&G as Project manager, role involves

  • Guiding client Programs / Projects to success by supporting Program / Project objectives and optimizing team resources
  • Overall program planning and status tracking
  • Help develop CPS (P&G’s version of a Project Plan), own and manage the CPS and tasks on the CPS - assign to resources and track to completion
  • Monitor/document risks and issues
  • Manage Program Changes (Scope/Action Plan, Budget)
  • Ensure quality is validated prior to delivery
  • Ensure on-time completion ofproject
  • Establish Program Communication Plan and Message Track
  • Provide regular project updates
  • Schedule, distribute agenda, and conduct team meetings (Kick-off, Status Update, Ad hoc)
  • Manage collaborative medium (SharePoint)
  • Communicate and manage stakeholders and vendors

Projects handled till now :

  • Global Golden Household – This project is about a CRM website being launched globally
  • New service solutioning – This project is about marketing re-structuring
  • Media insights handling – This project is about analyzing media spends and benefits derived out of the same.
  • Mobile apps development – This is about creating a standard service line for mobile application development
  • Share-point creation for leadership –This is about creating a share point and few tools for leadership teams which makes accessing data faster and smarter for them

Significant/Additional Achievements/Learning:

  • Got the Summit award for exemplary contribution towards value creation within 7 months of joining the organization.
  • Appreciation from clients
Feb 2011 - Nov 2011

Assistant Manager - On-line Marketing

Aqua logistics Ltd.

Job Profile: On-line marketing for Aqua Logistics and group companies

  • Evaluating the credentials of agencies and selecting the one best suited
  • Heading the brand activities on-line.
  • Developing a strategy for on-line branding and societal marketing
  • Website development and maintenance
  • Content generation for website and other on-line mediums
  • Conceptualizing and implementing on-line campaigns for brand promotion and lead generation
  • Developing metrics for measuring and tracking success of digital/social/off-line campaigns
  • Initiating the SEO activities
  • Report generation and analysis using Google analytics
  • Developing internal communication tools/ collaterals
  • Starting branding initiatives for internal customers

Significant/Additional Achievements/Learning:

  • Conceptualized social media strategies which acted as PR too.
  • Developed the new website for internal as well as external customers
  • Handled offline marketing too, in terms of collateral development and interacting with vendors
  • Started programs for internal marketing as well
  • Worked on structuring the client database and strategies to touch base with them and start a client relationship program

Education

Education
Aug 2006 - Apr 2008

MBA

Mumbai University

References

References

Deepanvita Gupta

Shailendra Tanwar

Rajendra Gupta