Senior Online Marketing Executive
Automation Anywhere Software Pvt Ltd.
- Managing A to Z lead generation for all the products from planning to execution to evaluation.
- Managing various Cost-Per-Click Campaigns for the company and other online marketing activities.
- Analyze large amounts of marketing data, distill into actionable items and implement.
- Administer, maintain, optimize and report on Google AdWords campaigns.
- Create and implement campaigns to drive qualified leads generation and maximize conversions.
- Conduct ongoing research to identify focus keywords and phrases.
- Develop recommendations on how to support the growth of the business based on KPIs.
- In Depth use and knowledge of various analytical tools like Google Analytics, MOZ and others.
- Back linking, link building, updating directory, social media marketing, Blogs & Forums comments.
- Power packed with excellent analytical, inter-personal, and communication skills.
- Market Research
- Email Marketing
- Award Nominations, PR activities & Research suggestions and ideas
- Brainstorming on every new concept thought and initiated within the organisations like to increase the social media following, corporate thing/gifts for the user meet etc.
- Worked for CSR activities in the organization and taking the same to local media in Vadodara. Apart from this, worked on other go green creative designing of like reduce carbon footprint, clean water, reduce pollution etc.