Priya Rajendran 

  • Toronto, Canada Area, CA ON

Summary

Result-driven business development professional, adept at sales analysis tools and techniques and possess skills in account management, marketing, strategic problem solving, and communication skills validated against Canadian benchmarks. Scheduling & facilitating meetings with multiple clients & stake-holders, liaising between different business units/verticals for business related activities.

Work History

Work History
Jun 2012 - Aug 2013

Business Development Executive

Asia-Pacific

Aurolab- an entity of Aravind Eye Care System, based in India, is a leading manufacturer of ophthalmic consumables; and its products are exported to 130 countries in Asia, Africa, Latin America and Central America.

 

  • Monitored and analyzed real-time sales data and key performance indicators to draw key insights and to optimize market performance- Achieved over $100,000 annual sales
  • Successfully established 3 distributors in new markets which increased sales growth to 32%
  • Capitalized 2 new business opportunities in Original Equipment Manufacturing(OEM)  business deals
  • Collaborated with business partners to identify potential trade shows and coordinated supportive marketing campaigns- Initiated 2 new ophthalmic trade-show participation for the first time
  • Identified new marketing trends and profiled customer performance
  • Managed product portfolios and offerings of distributor accounts
  • Documented comprehensive monthly, quarterly and annual sales analysis reports of businesses and markets
  • Collaborated internal product management teams and distributors to effectively increase market performance
  • Forecasted sales and developed sales strategy to achieve targets
  • Negotiated with distributors for medical product registration- initiated several new product registration with existing distributors
Aug 2011 - Aug 2011

Marketing Representative

Ravi Varman Net’s club, India

Formulated marketing communication strategies to establish ‘Man Vs Machine’ cricket format using ‘Kanon’ bowling machine

Apr 2011 - Jun 2011

Area Executive Intern

ITC Ltd - education & stationary product's business (espb), INDIA

ITC is an Indian conglomerate having diversified businesses in five segments: FMCG, Hotels, Paperboards, Packaging, Agri Business and Information Technology.

As an Intern of Classmate, ITC’s ‘education and stationary’ product’s brand,

  • Conducted market research in the general market
  • Identified and investigated the marketing trends
  • Understood Distribution Channel norms
  • Formulated recommendations based on research and customer feedback
  • Established brand awareness in educational institutions by meeting up with institution heads and created a list of prospective leads
Jan 2011 - Jan 2011

Market research - Business Student Volunteer

ITC Ltd FOOD'S DIVISION

Conducted market research to determine distribution hub location; designed survey instruments and coordinated the collection of data; compiled information, analyzed data and results; prepared precise report with appropriate recommendations and conclusion

Education

Education
2012

M.B.A

Thiagarajar School of Management
2010

B.Eng

Mepco Schlenk Engineering College

Skills

Skills

proficient in MS EXCEL, WORD & POWERPOINT

Excellent team coordination

clear communicator

DATA REPORTING accuracy

ACCOUNT Management

Sales Reports

ANALYTICal & presentation skills

client relationship building

Certifications

Certifications
2011 - 2011

Business English Certificate (BEC) Vantage

UNIVERSITY OF CAMBRIDGE, UK

Business Certificates, also known as Business English Certificates (BEC), are a suite of three English language qualifications for international business. Business Vantage, also known as Business English Certificate (BEC) Vantage, is the second of the three certificates. It is an upper-intermediate level exam.