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Priya Rajendran 

Marketer | Analytic | Skilled in business & performance analysis | Actively seeking opportunities

Summary

Result-driven business development professional, adept at sales analysis tools and techniques and possess skills in account management, marketing, strategic problem solving, and communication skills validated against Canadian benchmarks. Scheduling & facilitating meetings with multiple clients & stake-holders, liaising between different business units/verticals for business related activities.

Work experience

Jun 2012Aug 2013

Business Development Executive

Asia-Pacific

Aurolab- an entity of Aravind Eye Care System, based in India, is a leading manufacturer of ophthalmic consumables; and its products are exported to 130 countries in Asia, Africa, Latin America and Central America.

 

  • Monitored and analyzed real-time sales data and key performance indicators to draw key insights and to optimize market performance- Achieved over $100,000 annual sales
  • Successfully established 3 distributors in new markets which increased sales growth to 32%
  • Capitalized 2 new business opportunities in Original Equipment Manufacturing(OEM)  business deals
  • Collaborated with business partners to identify potential trade shows and coordinated supportive marketing campaigns- Initiated 2 new ophthalmic trade-show participation for the first time
  • Identified new marketing trends and profiled customer performance
  • Managed product portfolios and offerings of distributor accounts
  • Documented comprehensive monthly, quarterly and annual sales analysis reports of businesses and markets
  • Collaborated internal product management teams and distributors to effectively increase market performance
  • Forecasted sales and developed sales strategy to achieve targets
  • Negotiated with distributors for medical product registration- initiated several new product registration with existing distributors
Aug 2011Aug 2011

Marketing Representative

Ravi Varman Net’s club, India

Formulated marketing communication strategies to establish ‘Man Vs Machine’ cricket format using ‘Kanon’ bowling machine

Apr 2011Jun 2011

Area Executive Intern

ITC Ltd - education & stationary product's business (espb), INDIA

ITC is an Indian conglomerate having diversified businesses in five segments: FMCG, Hotels, Paperboards, Packaging, Agri Business and Information Technology.

As an Intern of Classmate, ITC’s ‘education and stationary’ product’s brand,

  • Conducted market research in the general market
  • Identified and investigated the marketing trends
  • Understood Distribution Channel norms
  • Formulated recommendations based on research and customer feedback
  • Established brand awareness in educational institutions by meeting up with institution heads and created a list of prospective leads
Jan 2011Jan 2011

Market research - Business Student Volunteer

ITC Ltd FOOD'S DIVISION

Conducted market research to determine distribution hub location; designed survey instruments and coordinated the collection of data; compiled information, analyzed data and results; prepared precise report with appropriate recommendations and conclusion

Education

2012

M.B.A

Thiagarajar School of Management
2010

B.Eng

Mepco Schlenk Engineering College

Skills

proficient in MS EXCEL, WORD & POWERPOINT
Excellent team coordination
clear communicator
DATA REPORTING accuracy
ACCOUNT Management
Sales Reports
ANALYTICal & presentation skills
client relationship building

Certifications

20112011

Business English Certificate (BEC) Vantage

UNIVERSITY OF CAMBRIDGE, UK

Business Certificates, also known as Business English Certificates (BEC), are a suite of three English language qualifications for international business. Business Vantage, also known as Business English Certificate (BEC) Vantage, is the second of the three certificates. It is an upper-intermediate level exam.