Printing tool Download PDF


Online Marketing Professional with Strong Business Acumen focused on tapping Internet Marketing Opportunities to achieve optimal ROI.

*****  SPECIALITIES***** Online Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) , Social Media Optimization (SMO) , Pay Per Click (PPC) , Web Analytics, AW Stats, Google Webmaster Tools.

* Proven Ability to Achieve #1 Rankings for the Most Competitive Keywords* In- Depth Knowledge of On-Page and Off-Page SEO Best Practices* Define Strategies to Produce Significant Organic Traffic Gains* Attract Relevant Organic Traffic incorporating most effective strategies* Deep Understanding of Ranking Algorithms and How Search Engines Function* Managed and Drived Link Building Campaigns Strategies* Experience in Blogging, Social Media and their Relation to SEO* Excellent in Gathering Data from Competitors research, site analytics (Google Analytics and AW Stats) and search algorithm changes. * Interpret data to identify and implement effective organic SEO, paid search and social media marketing strategies for targeted products.* Great Ability to Manage and Train Team Members* Extensive experience in product development, product promotion, marketing and merchandising across diverse industries.

Work experience

Manager Merchandising - Apparel

Vama Group - Mira Exim

***** ACCOMPLISHMENTS****** Some of my created Designs became Bestsellers in European Catalogues. Company did a good business through repeat orders on those styles.* Worked with Miss India/Universe and other renowned fashion models for catalogues photoshoots. • Spot trends and Market the seasonal collections to the catalogue and retail buyers of US and Europe market.• Make presentations to buyers, book purchase orders and maintain order details records. Act as a liaison between buyers and internal departments to ensure deliveries stay on schedule.• Coordinated and developed seasonal collections based on trend forecast and best sellers.• Achieved strong niche in product development and execution of purchase orders.• Establish and Maintain Strong working relationships with vendors to co-ordinate tasks• Partnered with Production, design, sourcing and technical design departments during all stages of Product development. Manage procurement, allocation, distribution control and cost compilation during product development• Establish and Maintain Strong working relationships with vendors.

Marketing - Associate Manager


***** ACCOMPLISHMENTS****** Increased online sales by 60% and got higher selling price than competitors through effective merchandising and creative product presentation.• Designed, Developed and implemented marketing and sales campaigns.• Evaluated target market segments and formulate marketing strategies.• Negotiated and Managed Business partnerships and contracts.• Responsible for store front end site merchandise management. Manage product related content on website. Work on product keywords to ensure appropriate marketing of products. • Managed all phases of product; right from product design to product delivery.• Monitored design and production, recruited and guided vendors, oversaw operations.• Co-ordinate with suppliers for product deliveries and design requirements. Served as representative and liaison.

Apr 2010Present

Online Marketer


Managing all the Online Marketing Efforts using all sources including the Organic search ( SEO), Paid search (SEM), Social media marketing (SMM) and Web Analytics.

***** Accomplished Results ****** : • Increased SEO ranking to # 1 in Google and Bing for the company's highly targeted top keyword • Got to top 10 search engine rankings for the other 4/5 targeted keyword phrases. • Increased the product listing rankings to top positions on online stores. • Number of users increased from 40,000 to 85,000 • Number of unique visitors increased from 45,000 to 100,000 • The company blog rank held # 1 position in google for the main targeted keyword. • Increased conversion rates by driving high quality traffic and by building online customer relationships • Drived significant traffic through high quality links secured through effective research and strategy. • New Users for secondary products are increasing.

** RESEARCH & ANALYSIS  • Gather data from competitor research, site analytics (Google Analytics, AW Stats) and search algorithm changes. • Did a Usability Study of the website from a user perspective  .  • Interpret data in order to identify and implement effective organic SEO, paid search and social media marketing strategies for targeted products. • Work with developers to ensure that sites and site enhancements are built to maximize SEO value. ** SEARCH ENGINE OPTIMIZATION • Review and update of website content to reflect specific marketing & keyword goals • Identified keywords and ad group targets for SEO to meet aggressive volume, cost per acquisition and user acquisition goals • Evaluated keywords performance and Proposed new optimization strategies in order of priority ** SOCIAL MEDIA OPTIMIZATION  • Managed multiple social media accounts and evaluated performance across various accounts using dashboards • Streamlined management of Social Media activities by identifying Seasonal trends and user behavior patterns of followers and target customers ** LINK BUILDING • Created an effective link building strategy to secure high quality links in the relevant categories. • Dictate and Managed the link building project  to ensure a white hat execution and ROI ** BLOGS • Created WordPress blog with product-based domain and custom template • Ensure blog is regularly updated with photos and pre-launch news and that the author became active in relevant online communities • Through the development of high-quality content, gained links from other industry blogs. • Create catchy Titles for Blog Posts to attract prospective visitors.  ** PRODUCT PROMOTION • Created a ‘Press release guide’ to streamline a consistent release of our product related news through press releases. Managing the project through an off shore team for time efficiency. • Listed and managed the products on top online stores with keywords optimized titles, content description, and tags. • Explored and tested customer acquisitions channels by tapping into new channels - Affiliate Marketing and Software downloads, including creation and distribution of XML files • Create and manage the Email marketing  yearly plan to promote the products aggressively on different occasions. ** SEARCH ENGINE MARKETING • Optimized campaign ROI while decreasing cost per click (CPC). • Optimized paid search marketing campaigns for Google Adwords and Facebook Ads • Optimize effective ad copy in Google Adwords and Facebook Ads. • Testing different variables to effectively lower CPC. ** ANALYTICS • Analyzed Impact of Search Engine enhancements on Keywords to evaluate Marketing strategies • Analyzed traffic for key drivers using AW Stats, Google Analytics and Webmaster tools to report CPM/CPC/CPA • Prepared high-level weekly reports for acquisition costs across various online channels including Organic/Paid Search, Email, Social Media, Affiliate, Referral • Created a documentation process by standardizing information recording, saving the firm time and money

Jul 2004Jan 2006

Freelance Buyer Seller

Ebay Stores

*****ACCOMPLISHMENTS****** One of the Ebay Bestsellers with 100% positive feedback * Increased Sales by marketing to other relevant online market places.• Sold Women’s Clothing and Accessories through Auctions and Ebay Stores.• Define the Bidding Strategies for products on auction• Promoted products through right keywords and excellent visual presentations.• Set up Ebay Stores and managed all the content and products.• Created products inventory based on research for demand and best selling products.• Sourced overseas vendors for product development and timely deliveries• Customers relationship management through streamlining and automating processes.


Jun 2008Jun 2010


California State University - Hayward

MBA Marketing Projects - I worked on the following Real Business Projects for clients who were either seeking to launch a new product line or to Enhance their marketing strategies or Expanding into new marketing channels like online marketing ********************************************************************• Created Detailed Business Plan for a new designer label ‘Vintage Joy’ launch• Created and Compiled Marketing Plan for New Product Launch for ‘Homeostasis Labs' (Providing Homeopathic remedies)• Developed New Venture Business Plan for ‘Solar PV’ industry (Entrepreneurship ) • Marketing Research for ‘Peterson Power Systems’ (Caterpillar Power Systems Dealer)• Created Integrated Marketing Communications Plan for ‘ALP’ (American Language Program at CSUEB)********************************************************************