Managing all the Online Marketing Efforts using all sources including the Organic search ( SEO), Paid search (SEM), Social media marketing (SMM) and Web Analytics.
***** Accomplished Results ****** : • Increased SEO ranking to # 1 in Google and Bing for the company's highly targeted top keyword • Got to top 10 search engine rankings for the other 4/5 targeted keyword phrases. • Increased the product listing rankings to top positions on online stores. • Number of users increased from 40,000 to 85,000 • Number of unique visitors increased from 45,000 to 100,000 • The company blog rank held # 1 position in google for the main targeted keyword. • Increased conversion rates by driving high quality traffic and by building online customer relationships • Drived significant traffic through high quality links secured through effective research and strategy. • New Users for secondary products are increasing.
** RESEARCH & ANALYSIS • Gather data from competitor research, site analytics (Google Analytics, AW Stats) and search algorithm changes. • Did a Usability Study of the website from a user perspective . • Interpret data in order to identify and implement effective organic SEO, paid search and social media marketing strategies for targeted products. • Work with developers to ensure that sites and site enhancements are built to maximize SEO value. ** SEARCH ENGINE OPTIMIZATION • Review and update of website content to reflect specific marketing & keyword goals • Identified keywords and ad group targets for SEO to meet aggressive volume, cost per acquisition and user acquisition goals • Evaluated keywords performance and Proposed new optimization strategies in order of priority ** SOCIAL MEDIA OPTIMIZATION • Managed multiple social media accounts and evaluated performance across various accounts using dashboards • Streamlined management of Social Media activities by identifying Seasonal trends and user behavior patterns of followers and target customers ** LINK BUILDING • Created an effective link building strategy to secure high quality links in the relevant categories. • Dictate and Managed the link building project to ensure a white hat execution and ROI ** BLOGS • Created WordPress blog with product-based domain and custom template • Ensure blog is regularly updated with photos and pre-launch news and that the author became active in relevant online communities • Through the development of high-quality content, gained links from other industry blogs. • Create catchy Titles for Blog Posts to attract prospective visitors. ** PRODUCT PROMOTION • Created a ‘Press release guide’ to streamline a consistent release of our product related news through press releases. Managing the project through an off shore team for time efficiency. • Listed and managed the products on top online stores with keywords optimized titles, content description, and tags. • Explored and tested customer acquisitions channels by tapping into new channels - Affiliate Marketing and Software downloads, including creation and distribution of XML files • Create and manage the Email marketing yearly plan to promote the products aggressively on different occasions. ** SEARCH ENGINE MARKETING • Optimized campaign ROI while decreasing cost per click (CPC). • Optimized paid search marketing campaigns for Google Adwords and Facebook Ads • Optimize effective ad copy in Google Adwords and Facebook Ads. • Testing different variables to effectively lower CPC. ** ANALYTICS • Analyzed Impact of Search Engine enhancements on Keywords to evaluate Marketing strategies • Analyzed traffic for key drivers using AW Stats, Google Analytics and Webmaster tools to report CPM/CPC/CPA • Prepared high-level weekly reports for acquisition costs across various online channels including Organic/Paid Search, Email, Social Media, Affiliate, Referral • Created a documentation process by standardizing information recording, saving the firm time and money