My Corporate Blog

Web Accolade

Summary

Experienced Digital Media, Market Communication, Corporate Relations Executive, with Online Marketing, and Web Promotion expertise, having an additional 8 years of journalistic experience

My Personal Blogs

Work History

Work History
May 2006 - Present

Web Strategist and SEO Executive

Outworks Solutions
  • Ownership of Online marketing campaign, Search engine optimization, and Social Media Optimization
  • Ownership of developing marketing collaterals including brochure, product and services brochures, PowerPoint presentations, white papers, etc
  • Ownership of Website content and design
  • Doing marketing research that includes:
    • Target Competitors Research
    • Competitive Analysis
  • Developing Case Studies on projects done for various industry verticals including finance, retail, healthcare, human resources, IT risk and security, etc

·Conceptualizing and visualizing design aspects of collaterals, and coordinating with designers for final design of collaterals

  • Writing Internal Newsletter
  • Blog Evangelist of the company’s blog http://www.outworxblog.blogspot.com/
  • Working on technical documentation such as User Manuals, System Administration Guides, Operations Guides, Installation Guides, etc.
  • Preparation of technical document templates, defining styles and standards.
  • Defining and updating technical writing processes and methodologies.
  • Interaction with client, gathering requirements and forwarding the documents with desired templates.
Jan 2005 - Mar 2006

Content Writer

BrickRed Technologies
  • Writing various marketing collaterals including brochure, product and services brochures, PowerPoint presentations, white papers, etc
  • Developing Case Studies on projects done for various industry verticals including finance, retail, healthcare, human resources, IT risk and security, etc

·Doing need analysis, competitors’ analysis, industry analysis, and benchmarking for the collaterals and content for the network of company’s websites

·Conceptualizing and visualizing design aspects of collaterals, and coordinating with designers for final design of collaterals

  • Providing marketing support to Business Development Team
  • Doing marketing research that includes:
    • Potential Customer Research
    • Target Competitors Research
    • Competitive Analysis
  • Writing content for the network of company’s websites
  • Working as part of an Online Marketing team
  • Doing SEO copywriting, content optimization
  • Generating business leads through online marketing techniques
  • Writing articles and article marketing
  • Creating User Manual and System Administration Guides

In addition, writing extensively for internal communication (such as induction manual, ad campaign, promotional fliers, etc), and developing and updating content for company's intranet and writing monthly internal newsletter.

Jun 2003 - Dec 2004

Content Writer

Olive e-Business Pvt. Ltd
  • Developing marketing collateral and corporate communications
  • Conceptualizing and visualizing design aspects of collateral templates and coordinating with designers
  • Doing need analysis, competitors’ analysis, industry analysis, and benchmarking for the collaterals and websites’content
  • Writing and Updating the company’s website
  • Developing and visualizing design aspects of monthly newsletters to clients
  • Developing and visualizing design aspects of monthly newsletters to partners
  • Developing and visualizing design aspects of monthly newsletters to employees
  • Creating User Manual and online help
  • Providing support to BD team
  • Providing support to Online Marketing (SEO) team with content optimization, and SEO copywriting
  • Preparing ad campaign, fliers and other matters for internal communication purposes
May 1998 - Jun 2003

Assistant Editor

Chronicle Publications Pvt. Ltd
  • Editorial in charge of CIVIL SERVICES CHRONICLE, a monthly career magazine
  • Finalizing cover story, topics and issues to be covered in the magazine
  • Leading the editorial team, coordinating with desk editorial staff, assigning tasks, visualizing design aspects and supervising final layout and format of the magazine
  • Writing Editorials and placing blurbs, titles, subtitles to articles.
  • Owning the responsibility for all published material from quality and copyright perspectives
  • Interviewing personalities from business, academics, and various associated fields
  • Articles on various careers, study abroad prospects, management studies, InfoTech and personality development, etc
  • Written, edited and revised "YEAR BOOK"
  • Revised and updated "PLANNER" (Book) for the Civil Services
  • Copy writing for Brochure, leaflets and participated in several ad campaigns of the publication

Education

Education

Professional Qualification
  • Executive Post Graduate Diploma in International Business from Indian Institute of Foreign Trade,2009-2010
  • Certificate Course in Instructional Design from Symbiosis Pune,(project submitted)
  • Pursuing Post Graduate Diploma in Intellectual Property Rights from IGNOU
  • Certificate in Web Application Programming, NIIT, 2001

B.A. Hons

Patna University