- Mumbai, MH
I have about 8 years of diversified experience as an expert communications (external & internal) & public relations professional with a strong background in CSR & sustainability in India and other emerging markets like Bangladesh. Played the role of a trusted adviser & helped build reputation for some of the fastest growing organisations & brands.
I have been instrumental in leading critical business processes & change management for fast growing organisations & have established a successful track record of building & leading teams & setting up new departments, processes and effective communication programs- internal & external.
I have conceptualised and led teams for innovative brand communication , category creation campaigns, deeply rooted in consumer needs with a special focus in digital & social media platforms that have resulted in brand preferences & created industry benchmarks. Campaigns led by me have won several awards on national and international platforms .
I have also spearheaded a part of business for a strategic brand design consultancy & set up a communication dept. independently for a home grown brand.
Corporate reputation management, Listed company communications, Corporate positioning, Investor communication & Analyst relations, Stakeholder management, Leadership training & communication, Positioning & messaging ,Brand Communications, Category creation,Public relations,Internal communication & employee engagement, Crisis communications & issues management, Non-metro markets communication,On line reputation management, Influencer relations & management, Content marketing, Blogger engagement, Consumer connect programs, Event planning & management, Social media communication, Digital marketing, CSR & Sustainability strategy & communications.
I was instrumental in developing the corporate communications and brand PR function for Marico, one of the fastest growing FMCG in India. I was responsible for communications, both external, internal & Investor communications for India & Bangladesh. I played a key role in creating a strong base & developing the function as a centre of excellence and was a communication counsel for other emerging markets like Vietnam, Middle East ,North & South Africa. I also managed multi-agency teams from diverse disciplines like PR, Digital, advertising; design etc. & worked with multiple internal teams to drive brand communication campaigns which have won several external and internal awards.
During my tenure, Marico received many recognition like being ranked No.53 in the world in the prestigious Forbes 100 Most Innovative Growth Companies List, featured amongst the 'Top 100 Great Places to work' list & voted as one of the'Top Companies for Leaders' .
I set up the Corporate Communications department and designed the PR protocol & structure at Wagh Bakri Tea (WBT) Group (the 10 most trusted hot beverages brand in India by Brand Equity)
I was associated with DY Works- as a brand design consultant providing brand design thinking and strategies for various clients like HUL, Godrej, Cavinkare, Future Group (Big Bazaar), Aditya Birla Group( More stores)for projects on New Brand Development, Brand Rejuvenation, Brand Visibility ,Packaging Design, Brand Architecture and Experience Design. Also, applied semiotics to unearth deep rooted consumer motivations and desires, to decode consumers through symbolism in culture for various brand design projects