Work History

Work History

Marketing Consultant

Dart Realty (Cayman) Ltd.

Dart Realty (Cayman) Ltd. – Grand Cayman, BWI

Business Consultant – Real Estate Marketing

Twenty year old Cayman-based real estate development company with 500 acre US$1B mixed-use development of retail, office and residential offerings.Six month temporary assignment to align company’s marketing, advertising, public relations and events departments with newly established strategic objectives.Charged with managing twelve person department.Participated at executive level with setting overall direction for marketing, advertising, public relations and events initiatives.

  • Restructured marketing department to act as in-house agency for three operating divisions.
  • Led development of cohesive annual marketing plan.
  • Supervised deployment of new property website and social media platform.
  • Managed events team which produces more than 100 special events (private and public) per annum.
  • Coordinated special market research to more clearly define target audience and methods to reach them.
  • Key member of team tasked with introduction to employees of new Values, Culture and Philosophy campaign.

SVP Marketing & Corporate Communications

Johnstown American

A Real Estate Investment Trust with operating subsidiaries in asset management, syndication, mortgage banking, software and floor covering.

Successfully managed corporate/employee communications, investor relations, marketing and training.Served as spokesperson for executive office with direct responsibility for all public messaging.Managed national PR and advertising campaign through advertising agency in Atlanta and financial PR firm in New York City.

President

The FML Group/PR

Fully integrated marketing, advertising and public relations agency withannualized billings of over $5M.  Client roster included major resort hotels, real estate development and property management companies, financial services and home accessory distributors.

Helped co-found public relations and marketing firm which was sold after five years.Primarily responsible for client relations, marketing communications and special events.Served as co-creative director on key client accounts.Highlights:

  • Managed marketing and special events for national real estate developer, opening approximately 10 retail centers per year.
  • Supervised marketing for three regional malls.
  • Managed media relations for LPGA tournament for southeastern resort hotel.First year responsible, media placement grew by 15% over previous year.
  • Developed media relations campaign aimed at major business publications for AMEX listed client which resulted in Founder and Chairman of the company being featured in cover of recognized business magazine.
  • Supervised research project to determine market expectations for high-rise apartment building under development in northeastern city.Results of project saved company an estimated $4M in what was determined to be unwanted “extras” in the development.

Principal

Pratt & Company

National real estate sales and marketing consultancy providing expertise in marketing, advertising, public relations, special events and sales management.

Provided counsel to retail, resort, residential, asset management and commercial developers, managing budgets up to $5M.Wrote marketing plans to increase awareness of company service or product.Provided creative direction and supervised outside agencies in design of collateral materials and advertising campaigns.Selected, supervised and analyzed findings of market research firms in product positioning, customer retention and expansion analysis.Highlights:

  • Developed and implemented international sales and marketing communications plan for condominium development in urban mixed-use project resulting in sales of more than $20M in 72 hours (increased sales price $25k per day for 3 days) and over $80M in less than 90 days.Negotiated major partnership with nationally recognized mortgage company, resulting in their providing mortgages for over 60% of buyers.Award-winning plan was accomplished on a budget of under $100k.
  • Managed marketing communications strategy for national real estate concern with presence in 35 states, reporting directly to the presidents of commercial and residential divisions.
  • Led marketing efforts for homebuilding company and in part was responsible for company moving in recognition from #48 to #7(based on volume and HBA listing) in less than 3 years.
  • Managed national tour to promote a new company to a market comprised of a vast array of decentralized decision makers.The company moved in recognition rankings from last to first in less than 12 months.Within three years the company was the dominant trade supplier for the western half of the United States.
  • Led interactive technology team to integrate company policies and corporate culture to develop a SAS program focused on assisting apartment managers in the writing of community specific marketing plans based upon answers to a broad based questionnaire.Implementation of the plan generally saved each community $3k per month while helping to insure that proven company basics were being implemented.
  • Developed and coordinated promotional tour for major family theme park which included advertising/promotion, production of daily performances, and contest.
  • Managed writing and production of approximately 29 shopping center newsletters for real estate management company.
  • Led marketing team to develop and implement grand opening of numerous retail centers.
  • Created and managed a regional talent contest with major radio station and theme park tie-in.  Due to great success, the show ran for 5 years.
  • Challenged with locating a unique, yet believable product endorsement and secured a well-known west coast personality to become the official spokesperson.Developed a media relations plan to introduce the new personality and embarked on a 25 city media tour to promote a new family of products.Highlight in each city was product introduction and interviews on local radio and television stations which resulted in more than $300,000 value in media mentions.
  • Led team to develop and launch real estate jobs site which became dominant in 6 states.

Chief Marketing Officer

Chatham Holdings

Sixty year old, diversified, privately held corporation with business interests in real estate, financial services, insurance and asset management.

Charged with managing sales and marketingcommunications forholding company and four subsidiaries as part of executive management team.Plan and implement marketing and public relations strategies, direct creative team for all advertising and collateral materials, secure speaking engagements for executive officers, manage media relations, produce special events and serve as corporate spokesperson.Insure protection of corporate brand while supervising outsourced marketing and communications projects to advertising and public relations agencies.Highlights:

  • Led marketing team which produced annual marketing communications plan including creative, media buy, public relations strategy and media editorial focus for trade and consumer publications with special attention geared to social media focus.
  • Managed grand opening of ten residential communities per year, including sales center design, media plan, advertising, special events and PR.
  • Conducted due diligence on product positioning, pricing and upgrades/amenities offerings.
  • Handled builder development program including selection, vetting and termination of builders not performing to company standards.
  • Conducted audit of advertising and public relations agencies to determine effectiveness of services, resulting in realignment of scope of work which reduced advertising production costs by 50% first year and 65% second year.With concentrated effort on media, increased mentions in trade and consumer media by nearly 25% for two consecutive years.
  • Improved media placement opportunities through more proactive PR agency partnership and response to requests from media for company comment on relative subject matter, resulting in additional placements valued at nearly $100,000 per annum.
  • Working with collateral design team, supervised the conceptualization and production of stylized branding program to tie corporate interests of subsidiaries together with recognizable art, copy and color arrangement which served to strengthen alliances and reduce individual company production costs and turn-around time.
  • Managed technology team to develop and launch family of websites with common programming language and template implementation to reduce need for agency handling minor revisions which improved concept to launch and reduced average website cost by 50%.
2011 - Present

Director of Marketing

Cooper Carry

Sixty year old diversified design firm with offices in New York, Washington, Atlanta and Los Angeles.

Manage strategic and tactical marketing, corporate communications, advertising, special events and customer relationship management. Highlights:

· Set strategic vision for 9 person marketing team.

· Manage all internal and external communications.

· Leading digital team to implement broad strategy to identify and engage web development and social media firms and to identify Best Practices for successful implementation.

· Mange editorial content and production of 44 page digital magazine used for internal communications as well as marketing/sales tool.

· Managed development and introduction of Brand Standards Book to manage the firm’s brand across more than 15 specialty practice groups, four offices and multiple markets.

· Reorganized marketing department to more effectively develop marketing plans, resulting in greater response, efficiencies and effectiveness.

· Mange special events, conference and industry trade shows in multiple markets across western hemisphere.

· Manage external PR/Social Media firm.

Education

Education

BS

Portfolio Items

Skills

Skills

Market Analysis & Research

Advertising & Media Planning

Life Coach

Training

Sales Mangement

Interactive Technology

Videography

Special Events

Marketing

Collateral Design

Public Relations

Summary

STRATEGIC MARKETING & CORPORATE COMMUNICATIONS

Award winning and gifted executive with significant experience managing international marketing programs Capable leader with substantial experience managing complex creative assignments for a variety of enterprisesSeasoned team player with extensive experience in digital media design/development/deploymentPassionate marketer with portfolio experience of over 150,000 multifamily units and 15M sf of office and retail space

TARGETED CORPORATE POSITIONING - RESULTS ORIENTED MARKETING & SPECIAL EVENTS -  COLLATERAL DESIGN AND PRODUCTION -  BRAND CHAMPION -  PRODUCT POSITIONING -  SALES TRAINING -  MEDIA RELATIONS - CONFIDENT SPOKESPERSONWEB 2.0 - SOCIAL NETWORKING 

Objective

To secure a challenging position in a marketing capacity which will allow me to push the envelope, maximize the brand and drive sales.

Certifications

Certifications

Certified Sales Professional

National Association of Homebuilders

Accredited Public Relations Practitioner

Public Relations Society of America