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Summary

Multi-platform content architect, specializing in strategy and production for  video content across varied genres and demographic regions 

Work History

Jul 2011March 2016

Sr Consultant, content & programming 

NDTV Worldwide

Broadcast, web  & digital content strategy building

Market research

Communication strategy

Programming  format design 

FPC design

Multi-platform content development & placement


May 2010Jun 2011

Sr. Program Producer

NDTV Worldwide

Content strategy development

Show format design

Show production for national & international clients

FPC development

Apr 2008Apr 2010

Senior Producer

Green Bamboo Pictures

Corporate Films

lifestyle documentaries

Promos

Print

 Photography

Jan 2008Dec 2009

segment producer (Consultant)

CBN Multimedia
CBN Multimedia, creates television shows for both national and international audiences. Their daily flagship show titled "Ek Nayee Zindagi" airs on star plus every morning. Produced life style segments for the show . These segments showcase life changing experiences of people. Produced and Directed over 35 episodes of the program. Produced over 30 segment stories for the show. Produced and Directed Corporate films and promos for television showcase. Operations Manager, Live On campus, New Delhi - 2007- 2008
Aug 2006Dec 2007

Communication Officer 

Light Foundation

Light Foundation is a Non-Government Organization providing counseling, relief and legal services to the minority communities in India, whose fundamental rights are violated on the basis of caste, creed and social status. My responsibilities included building positive PR with the press, prepare documentaries and write about the plight of persecuted minorities across India.
Produced and Directed a documentary called " A Faith Threatened" on the plight of minorities in India. This film was showcased for special committees for fundamental rights protection in US and Geneva.
Produced Training CD's and Promos for the NGO.
Organized press conferences and press briefs.

Apr 2005Jul 2006

Assistant Producer 

Carrot Communications

Communications is an advertising agency. My profile was to assist and oversee the creative process of media products for the clients.

Skills

Content & communication strategy
  • Multi-platform strategy development & execution in line with target audience across varied demographics and  geographical regions 
  • Extensive experience in South East Asia - including Malaysia and Indonesia, projects included 
    • Astro Awani Malaysia - Television and digital content strategy and development 
    • STAR Malaysia - Content strategy for digital & TV 
    • Berita Satu Indonesia - Content strategy development for digital platforms
    • Louis Vuitton - Content strategy design 
  • Domestic markets 
    • Mathrubhumi News Kerala- Content strategy, FPC design, show formats & execution 
    • Media One Kerala- Content strategy, show format design 
    • First News Rajasthan - Content strategy, FPC design, show formats & execution 

Production 
  • Production expertise across varied platforms including broadcast, digital and online 
  • At par with latest technology trends 
  • Extensive knowledge of formats including 4K, 2k, HD 
  • Budgeting and financial monitoring 
  • Production management 
Direction
  • Creative development
  • Visual rendition for story telling 
  • Concept development and scripting & copy writing 
  • Liasioning with multiple stake holders to execute final product 
Market Research 
  • Market survey design and execution 
  • Research questionnaire design based on market insights 
  • Survey moderation 
  • Data analysis 
  • Need gap assessment 
 Content development 
  • Content development for broadcast, online and digital platforms 
  • Proprietary TV formats 
  •  Extensive knowledge of web content development 
  • Advertising spots

Education

20032005

MA 

MCRC Jamia Millia

Mass Communication 

  • Radio 
  • TV 
  • Film
  • Production 
  • Direction 
20012003

B.SC

St. Johns College 

Botany Zoology Chemistry 

19982000

ISC

St. Pauls College

Intermediate 

19881997

ISCE

St. Paul's College, Agra - Indian school

High School Certificate 

Portfolio