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Prasun Bhattacharjee

Data Analytics Professional


Completed Program in Big data analytic and Optimization program from INSOFE.
Expertise: Linear and logistic regression,Clustering algorithm, Naive bayes ,Time series analysis, Decision Trees,  Association rule mining

Module: Machine learning, Predictive analyses, R programming, Big data-
                 Hadoop, Statistical methods and algorithms

• Segment and score customers based on purchase pattern for a retail client using Kmeans and Kernel- Kmeans clustering algorithm and applying association rule mining to find relationship between products.
• Classifying spam and ham mail with Naive Bayes classifier.

Work experience

Feb 2011May 2015

Assistant Manager-Marketing

Trivitron Healthcare Pvt Ltd

 The largest medical technology provider of Indian origin offering premium diagnostic products, medical imaging systems and surgical equipments. In Ophthalmology Trivitron tied up global leader in refractive and cataract surgery-Bausch| Lomb a fortune 500 company recently acquired by Valeant Pharmaceuticals International Inc.

Job Description Includes

Develop Marketing plan in alignment with strategy to achieve business goals and objectives.

Organize market intelligence, competitive information, technological development and customer requirements in order to support the marketing plan and business strategy.

Organize brand building activities, sales promotion activity, CRM activity, marketing collateral with sole objective to enhance awareness, develop strong brand association and recall value.

Product positioning and differentiation as per global guidelines and regular communication thereof to field teams.

Segment and organize customer targets appropriately to ensure right tactics are implemented on the right customer segment for assigned product.

Sales forecasting through analysis of sales data, recent sales trend, secondary research, Desktop research, customer and sales representative feedback and competitor analysis.

 Previous Employment

Oct 2009Feb 2011

Product Manager

Lotus Nutratech Pvt. Ltd

 A Neutraceutical company with a vision to become leader in the development and application of Enzymatic technology for value based amino acid in nutrition. The company has collaboration with Norway based Neutraceutical company-Aminotech, and have the marketing rights of it's product in India.

Designation:Product Manager

Worked on every aspects of product development, right from deciding the right product mix to the brand name, pricing, positioning, promotional plans and forecasting launch plan.

Designing marketing strategies, cycle plans, product promotional strategies and development of all promotional aids to doctors and end users.

Preparation and implementation of brand plans, achieving brand objective Co-ordination with manufacturers, printers, advertising agencies and other vendors for brand related activities.

Sales forecasting-through analysis of historical data, interacting with field people and inputs from management(Growth Plan and mission)

Sep 2007Oct 2009

Senior Product Executive

UAS Pharmaceuticals Pty Ltd-Gurgaon

An Australian based pharmaceuticals company with focus in Dermatology. Company is present in South East Asia, East Asian and in middle east countries. 

Designation: Senior Product Executive

Job description: Market research, define target audience, positioning of the test and finally promotional plan. Suggest improvisation in existing products(Packaging, Positioning). Designing marketing plans for effective launch of new products. Identification in mapping of big territories and weak zones or the growth areas. Input designing and data analysis Designing Literature/Communication/Newsletter to the doctor for any purpose Participating in Conferences/CME's Training and motivating the sales officers about marketing aspects.

Mar 2004Aug 2007

Derma Care Associate

Stiefel India Pvt. Ltd-Delhi

A leading company worldwide based in USA with a presence in over 110 countries with focus in dermatology only. The company is ranking 5th world wide in dermatology products and many of its product are patented. 

Work Profile: Meeting Drs and professionally promote company's product. I was responsible for maintaining sales and achieving sales budget. I was also responsible for institution sales(MAX HOSPITAL, APPOLO HOSPITAL) and need to have a clear knowledge of market dynamics. I was covering south Delhi and handling altogether three stockiest.


Feb 2015Aug 2015

Certificate Program in Big Data Analytic and Optimization


Predictive analysis, Machine learning, R programming, Big data-Hadoop,Statistical methods and algorithm

Jul 2011Jul 2013



Marketing Management

Jun 1998Jun 2001


Dibrugarh University