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Prasun Joshi

MBA professional with 13+ years of experience in managing sales, distribution and business development for PR consultancy, broadcast media, telecom and FMCG sector

Work experience

2016Present

Entrepreneur

Self Employed
  •  In 2016 I chose to make a career change and was working towards establishing my own e-commerce venture into fashion space
    • Managed and coordinated all aspects of the business, including marketing, product design and selection, production, inventory management, order fulfilment, wholesale sales and customer service
    • Executed strategic alliances for brand placement on AJIO
    • Developed media and end-user marketing collateral, initiatives to increase sales, brand awareness, and to execute all marketing functions

  • In 2017,  my interest to work for an established business organization has rekindled and I am now  looking for a challenging job opportunity to utilize my extensive sales and business development experience, the work I once so passionately loved 
 20122016

Senior Manager - Business Development

Integral PR Services Pvt. Ltd.
  • Business Development: Drive the sales cycle to ensure client wins - prospecting, generating leads, mapping sectors, targeting potential clients, networking, negotiations, closing contracts, etc.
  • Sales Management: Respond to RFP’s, through communication proposals to pitch agency’s service offerings in image management through traditional media channels, online, social media, events and conferences
  • Market Intelligence: Monitor industry trends, conduct relevant market research, communicate information by generating reports about target sectors, customers and competitors
  • Strategy Consulting : Ideate and suggest public relations campaigns, paid media, social marketing, and targeting stakeholder engagements to prospective clients
  • Social Media Marketing: Manage social assets and digital campaigns for the agency and clients: Facebook, Twitter, LinkedIn, Instagram etc.
  • Creative Development: Supervise content and creative team to create – business proposals, sales pitches, presentations, brochures, web promotion and marketing materials for new business
  • Team Player: Work closely with CEO and top management to define and implement new business strategies and tactics

  Notable Accomplishments:

  • Helped the agency to attain 'Top 10 fastest growing agencies in Asia Pacific' for two years consecutively
  • Developed, designed and implemented social media  marketing campaign for European Travel Commission, the campaign won Certificate of Excellence at SABRE Awards,2014
  • Bagged several MNC and Fortune 500 clients for the organisation, by suggesting innovative marketing and PR strategies  to them
20072012

Assistant Manager - Distribution

NDTV
  • Channel Management: Manage the team of channel partner / distributors to achieve revenue targets in the form of subscription fees
  • Business Development:
    • Exploring and selling of channel content to different categories (Easy-cabs, Newslink) for revenue enhancement
    • Execute the launch of new TV channels to attain maximum visibility and market penetration
    • To maximize viewership of NDTV channels by acquiring better band placement in the assigned territory vis-à-vis competition
  • Budget Management: Effectively distribute and manage budgets of carriage fees for distribution networks aimed at transmitting of television channels
  • Contract Management: Negotiate, renew and close carriage fee deals and contracts with top distribution platform for channel placement
  • Market Research: Monitor channel’s on air presence by developing market intelligence and tracking system by building a network of trusted point of contacts as 24x7 information source
  • Revenue Management: Maximize ROI (carriage fees) so as to attain better reach, TAM ratings, market share and higher advertising revenue
  • Networking: To increase market penetration by growing the geographic reach of the channels through networking and better liaison with network operators
  • Sales co-ordination: Coordinate with different departments (operations, finance, legal and technical) for smooth transmission of the TV channels
  • Reporting and MIS: Prepare various comprehensive reports to track visibility of the channel vis-à-vis competition

Notable Accomplishments

  • NDTV Good Times ranked as No.1 life style channel within 3 weeks of its launch on the back of distribution by managing connectivity, reach and penetration
  • Launched NDTV Imagine covering more than 600 odd towns in Rajasthan, biggest ever launch for a GEC channel in terms of penetration at the ground level
20052007

Deputy Manager - Sales

Reliance Communications
  • Sales Management: Achieve sales target for all products - devices, accessories and telecom products to direct channel, indirect channel and other alternate channels
  • Business Development: Planning and achieving category wise and town wise growth with stress upon range selling and distribution expansion
  • Retail Store Management: Responsible for complete operations of Reliance Web World Express Stores with focus on providing better customer experience
  • Customer Life Cycle Management: Ensure adherence to laid down processes in sales, collection and customer care areas for customer delight
  • Affiliate Management: Manage relationship with retail, Direct Sales Team Executives (DSTs), DSAs, activation and recharge distributors and key retail outlets including modern trade outlets
  • Relationship Management: To ensure pre-sales and referral sales of Reliance postpaid connections to UHNI/HNI (High Net Worth Individuals), VIP and corporate customers
  • Team Management: Coordination with various cross-functional department heads to achieve higher acquisition, minimize churn and achievement of revenue targets

Notable Accomplishments:

  • Won  ‘Sales Engagement Program’ award by achieving maximum sales in a quarter versus target in the entire circle
20042005

Sales Officer

Nestlé India
  • Channel Sales: 
    • Meeting annual targets on monthly basis extending reach to small outlets; ensuring sustainability
    • Managing retailing, retail audits and monitors distribution system
    • Coordinating with different support functional and sales teams for business development
  •  Key account Management: 
    • Ensuring and building better brand image in retail market by product detailing, effective merchandising and displays 
  • Training and Development:
    • Monitor recruit, train manpower and ensure productivity in the market
    • Managing a growth momentum of 25% + and volume growth

 Notable Accomplishment:

  • Successfully launched an array of new products in the market

Education

19992002

Bachelor of Science

Lal Bahadur Shastri PG College

From University of Rajasthan