Prasun Joshi

  • New Delhi Area, India, IN
  • prasunjoshi80@gmail.com
Prasun Joshi

MBA professional with 12 years of experience in Marketing and Sales  as Integrated Marketing Communications Manager, Business Development Manager, Social Media Manager, Creative Graphic Head, Brand Strategist and Team Manager.

Summary

Media and Creative Professional skilled in social media management, strategy formulation and ideation to generate awareness of client’s brands (MNCs) and campaigns / promotions. Efficient in use of social media marketing to increase visibility and engagement across platforms. Creative and strategic thinker with a solid ability in developing innovative strategies to generate new business, leading to increased revenue and profitability. Passionate about envisaging the content into visuals that help in making communication collateral.

Work History

Work History
Apr 2012 - Present

Senior Manager 

Integral PR Services Pvt. Ltd.


Media Strategy Planning :

  • Propose media strategy to current and new clients by making effective pitch presentations with content and creatives
  • Suggest campaigns / plans that helps clients in generating visibility/ extend market leadership/ support business growth /  respond / neutralize competitive challenges through media engagement, event participation and digital media
  • Able to transform data collected through industry research, consumer insights, brand perception audit, etc.  and - tell a story- with it 

Social Media Client Servicing:

  • Develop and implement social media strategies
  • Manage profiles and pages on social networking sites including Facebook, Twitter, Instagram, LinkedIn and other community sites
  • Increase the number of fans, followers on social media networks
  • Ability to generate engaging and interesting posts in both written and visual forms (info-graphics)
  • Finding and engaging social media influencers
  • Keep a check on the emerging trends and industry standards in social media

Creative Visualisation :

  • Handling a team of graphic designers and helping them with visualization needs for videos, info graphics, banners, social media posts, brochures, merchandise, etc.
  • Design and create presentations as per clients brand guidelines, to make them visually pleasing for onscreen professional client presentations
  • Experience with diverse media content / storyboard  knowledge, advanced skills in visualization of design and information architecture in creating service brochures, reports, proposals, whitepapers, posters, info graphics, etc.

  Notable Accomplishments  :

  • Managed Facebook page  for European Travel Commission for 1.5 years, the campaign won Certificate of Excellence at SABRE Awards,2014
  • Garnered 1,00,000 likes, mostly organic for Facebook page 'I am who I am' in a period of just 8 months
  • Bagged several top MNC clients for the organisation, by making exhaustive pitch presentations 
2007 - 2012

Key Account Manager 

NDTV

 Business Development:

  • Exploring and selling content to different categories (Easy-cabs, Newslink) for revenue enhancement
  • Executing full process of launching new channels (NDTV Good Times, NDTV Imagine & Granada) from paperwork to negotiating deals with key clients to placing the channel on ground

 Client Management:

  • Building and maintaining business relationships with the top management, in order to leverage business out of them
  • Coordinating with Operations and Technical teams to provide support to all clients

 MIS:

  • Regular monitoring of NDTV channel placement at all clients to get detailed information vis-à-vis competition to track market share and reach
  • Preparing various comprehensive MIS reports with analysis to aid management decision making

 Team Management:

  • Leading training and monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual and group targets

Notable Accomplishments

  • NDTV Good Times ranked as No.1 life style channel within 3 weeks of its launch on the back of distribution by managing connectivity, reach and penetration
  • Launched NDTV Imagine covering more than 600 odd towns, biggest ever launch for a GEC channel in terms of penetration at the ground level
2005 - 2007

Deputy Manager

Reliance Communications

 Retail Management:

  • Responsible for complete operations of Reliance Web World Express Stores especially sales of new connections, data cards, handsets and FWP
  • Ensure adherence to laid down processes in Sales, Collection and Customer Care areas (Customer Life Cycle Management)
  • Proper coordination with various cross-functional department heads to ensure higher acquisition, minimize churn and achievement of revenue target

 Key Account Management:

  • Identifying new high net-worth (ARPU) customers & undertaking relationship building activities and initiatives with them

 Business Development:

  • Responsible for increasing the business in new untapped markets
  • Launched Retail Stores from scratch in new cities through appointing various channel partners

 Recruitment & Training:

  • Supervised a team of 8 Retail Stores, 12 Direct Sales Team Executives (DSTs), 1 Distributor, 2 DSAs
  • Manpower recruitment and training to ensure a flow of knowledge and skills in order to achieve output as per targets

 Notable Accomplishments:

  • Won the prestigious ‘Sales Engagement Program’ award by achieving maximum sales versus target in the entire circle.
  • Achieved sales growth in line with business plan through Customer Base and Distribution Network.  Retained accounts through monitoring product usage and effective customer follow up.
2004 - 2005

Sales Officer

Nestlé India

   Channel Sales:

  • Meeting Annual targets on monthly basis extending reach to small outlets; ensuring sustainability
  • Managing retailing, retail audits and monitors distribution system
  • Coordinating with different support functional & sales teams for business development

 Key account Management:

  • Key account Management for repeat and referral business
  • Ensuring and building better brand image in retail market by product detailing, effective merchandising and displays

 Training & Development:

  • Monitoring, recruiting & training manpower & ensuring quality deliverables in the market
  • Developing & implementing training & motivation programs for new and established Sales Force.
  • Managing a growth momentum of 25% + and volume growth

 Notable Accomplishment:

  • Successfully launched an array of new products in the market

Education

Education
1999 - 2002

Bachelor of Science

Lal Bahadur Shastri PG College

From University of Rajasthan