Trivitron Healthcare Pvt Ltd
The largest medical technology provider of Indian origin offering premium diagnostic products, medical imaging systems and surgical equipments. In Ophthalmology Trivitron tied up global leader in refractive and cataract surgery-Bausch| Lomb a fortune 500 company recently acquired by Valeant Pharmaceuticals International Inc.
Job Description Includes
Develop Marketing plan in alignment with strategy to achieve business goals and objectives.
Organize market intelligence, competitive information, technological development and customer requirements in order to support the marketing plan and business strategy.
Organize brand building activities, sales promotion activity, CRM activity, marketing collateral with sole objective to enhance awareness, develop strong brand association and recall value.
Product positioning and differentiation as per global guidelines and regular communication thereof to field teams.
Segment and organize customer targets appropriately to ensure right tactics are implemented on the right customer segment for assigned product.
Sales forecasting through analysis of sales data, recent sales trend, secondary research, Desktop research, customer and sales representative feedback and competitor analysis.