Work History

Work History
Feb 2010 - Present

Regional Director (South East Asia)


Leading a 24-member sales & marketing team running our retail business in Indonesia, Malaysia, Thailand, Singapore, Philippines, Vietnam, Cambodia, Myanmar & Laos. Delivered highest revenue growth of all Regions in Asia Pacific & Japan taking South East Asia's contribution from 12% in Apr 2009-Mar 2010 to 20% in Apr-Sep 2013.

  • South East Asia: Best FY13 Sell-Through Performance in APJ Award.
  • South East Asia: Best FY13 Business Performance Predictability in APJ Award.
  • Indonesia: Best Direction in Core Computing Peripherals Award in 2H13 APJ Oscars Contest. 
  • Thailand: Best Action in Core Computing Peripherals Award in 2H13 APJ Oscars Contest.
  • Singapore/Vietnam/Philippines: Best FY12 Revenue Growth in APJ Emerging Markets Award.
  • South Asia: Q2'-Q3'11 APJ Stretch Goal Program Award.
  • Restricted Stock Unit Grant for 2010, 2012 & 2014.
Mar 2009 - Feb 2010

Emerging Markets Director

Dell Global BV

South Asia Consumer

Led a team of ten Sales & Marketing Managers running consumer & SMB distribution business for notebooks & desktops in Thailand, Vietnam, Pakistan, Bangladesh, Sri Lanka, Cambodia & Nepal and (only for Q4'10) Singapore. Achieved 111% of Q2'10 revenue target with 144% quarter-on-quarter (QoQ) growth, 145% of Q3'10 revenue target with 87% QoQ growth and 140% (125% including Singapore) of Q4'10 revenue target with 40% (24% including Singapore) QoQ growth.

  • South Asia Consumer Most Valuable Player Award for Q3'10.
Oct 2008 - Feb 2009

Line of Business Director (Clients, Software, Peripherals & Services)

Dell Global BV

Asia Pacific South SMB

Led a team of four Business Development Managers carrying revenue, margin & market share targets in desktops, notebooks, workstations, software, peripherals & services for small & medium businesses in India, Malaysia, Singapore, Thailand, Philippines, Indonesia, Vietnam & Pakistan. Worked with Sales, Brand Marketing, Segment Marketing, Channel Marketing & Business Planning to define & drive quarterly & monthly product lineups, pricing plans & product programs for direct customers and channel partners. Ran India & South Asia Bid Committees together with Pricing & Finance to approve special discounts for competitive bids. Supported internal and external brand awareness.

  • Long-Term Incentive Award for 2009.
Jan 2005 - Sep 2008

Country General Manager


Asia Emerging Countries Personal Systems Group

Grew Personal Systems Group (PSG) revenue 2.2 times and gross margin 2.7 times from Q1’05 to Q2’08 in Asia Emerging Countries (AEC). Expanded team from 8 to 34 members running customer sales, partner sales, product management, customer marketing, partner marketing & business operations in Vietnam (until Oct 07), Pakistan, Sri Lanka, Bangladesh, Brunei, Nepal, Cambodia & Maldives. Appointed 8 new Distributors & 6 new Corporate Resellers. Led development of Vietnam Strategic Growth Plan 2007-09 (executed Fiscal 07 with 93% year-on-year revenue growth) & Pakistan Strategic Growth Plan 2008-10 (executed 1H’08 with 78% year-on-year revenue growth). Successfully relocated HQ from Singapore to Kuala Lumpur to reduce operating cost structure.

  • Corporate Stock Incentive Awards for 2004, 2005, 2006 & 2007
  • AEC Awards: ◊ Q407 Record Revenue/Gross Margin ◊ Best Q307 Business PC Market Share Growth in Asia Pacific ◊ Best Q406 Business PC SMB Market Share Growth in Asia Pacific ◊ Best Q106 Business PC Market Share Growth in Asia Pacific ◊ Best Q405 Business PC Market Share Growth in Asia Pacific.
  • Vietnam Awards: ◊ Second Highest Q207 PSG Revenue Growth in Asia Pacific ◊ Highest FY06 PSG Revenue Growth in Asia Pacific ◊ Best Q106 Business PC SMB Market Share Growth in Asia Pacific.
  • Vietnam/AEC Awards: Q207 & Q307 Record Revenue/Gross Margin.
Apr 2003 - Dec 2004

Regional Business Development Director


Asia Pacific/Japan Commercial PC Business Unit

Achieved 105% of 2H03, 120% of 1H04 & 113% of 2H04 Commercial PC revenue targets in India, Hongkong, Korea & New Zealand. Led 3-member team in developing Asia Pacific Commercial PC business strategy. Process-managed annual business planning and semi-annual marketing fund allocation. Led Commercial PC Strategic Go-to-Market Initiative in Asia Pacific. Represented Commercial PC Business Unit at Asia Pacific Commercial Channel & SMB Councils. Formulated & executed Commercial PC element of Microsoft & Intel alliance programs.

  • Corporate Stock Incentive Awards for 2002 & 2003.
  • E Awards (Mar, May & Sep 04).
May 2002 - Mar 2003

Country Commercial Channels Manager


India Commercial Channels Organisation

Led 31-member team running Distributor Sales, Reseller Sales & Channel Marketing to achieve 108% of 2H02 sales target for commercial PCs, notebooks, servers, printers & storage products sold through two-tier distribution channel. Managed Channel Health Program & Channel Development Fund. Worked to integrate HP & Compaq commercial channel structures, policies & programs across product categories.

  • Member of Channel Reseller News India Reseller Awards 2003 Advisory Panel.
  • Nominated by Channel Times as HP’s representative in Channels’ Favourite Manager Survey 2002.
Oct 2000 - May 2002

Regional Volume Partner Sales Manager


Asia Pacific Business Customer Sales Organisation

Achieved 113% of 1H02 sales target in volume products through our four pan-Asia Pacific Distributors. Built executive relationships with their regional management. Worked with product sales, business operations, finance & credit functions to resolve growth inhibitors. Standardised partner business review & planning processes across Asia Pacific. Co-led projects in Distributor consolidation & supply-chain reengineering under Volume Partner Reinvention Plan.

  • Member of HP Asia Pacific Partner Advisory Board.
  • Corporate Stock Incentive Awards for 2000 & 2001.
Aug 1999 - Sep 2000

Regional Commercial Marketing Manager


Asia Pacific Information Storage Organisation

Led team of four Business Managers, a Technical Marketing Manager and a Business Analyst through two rounds of functional restructuring with record revenue & net profit performance in network data storage products. Liaised with Worldwide Product Divisions in Bristol & Greeley to develop & implement semi-annual business plans across Asia Pacific countries.

  • Selected for HP Worldwide Storage Organisation Retention Bonus Program.
  • Corporate Stock Incentive Award for 1999. 
Nov 1998 - Jul 1999

Regional Business Development Manager


Asia Pacific Information Storage Organisation

Recruited and led a team of four Business Development Managers to achieve 62% revenue growth in data storage products across Asia Pacific.

  • Corporate Stock Incentive Award for 1998.
Sep 1997 - Oct 1998

Business Development Manager


Asia Pacific Information Storage Organisation

Achieved 72% revenue growth in data storage products in Australia, Korea, New Zealand, Malaysia, India, Indonesia & Vietnam. Developed & implemented quarterly marketing plans together with Country Business Managers and Asia Pacific Product Managers.

  • HP Asia Pacific High Achievers Club 1997 for Marketing Excellence.
  • Plaque for outstanding contribution to HP Australasia data storage business.
Jul 1996 - Aug 1997

Country Market Development Manager


India Computer Products Organisation

Achieved 49% revenue growth in data storage products & printing consumables in India. Won approval for strategic India investments by Worldwide Product Divisions in Corvallis, Bristol & Boise and by Asia Pacific Marketing Centres in Singapore.

  • Led India from No 6 to No 2 country position in HP Asia Pacific network storage revenue.
Jul 1995 - Jun 1996

Country Marketing Programs Manager


India Computer Products Organisation

Designed and implemented channel incentive programs for peripherals & personal systems. Project-managed 5-city new product introduction events targetting resellers, endusers & press. Implemented Reseller Registration Program that brought 135 indirect channel partners countrywide under HP banner.

  • HP Asia Pacific High Achievers Club 1996 for Marketing Excellence.
  • Corporate Stock Appreciation Rights for 1996.
Jan 1995 - Jun 1995

Corporate Manager (Business Development & Planning)

Mudra Communications Ltd

Recommended advertising strategies for prospective international clients. Analysed relevant markets & brands in collaboration with DDB Needham affiliate offices worldwide, interviewed industry experts & mediapersons and organised field research. Supervised a Business Development Executive.

  • Contributed to & participated in agency pitches to Cadbury Schweppes, Anheuser Busch & SC Johnson Wax that won us the Canada Dry, Budweiser & Raid accounts.
Jul 1994 - Jan 1995

Manager (Business Development)

Mudra Communications Ltd

Presented agency credentials in advertising, direct mailing, sales promotions, public relations & brand research to multinational entrants to India (General Motors, Nike, Levi Strauss, LG etc).

  • Presented industry reviews to Volkswagen, McDonalds, Helen Curtis & Alberto Culver that were acclaimed by clients and by DDB Needham affiliate offices in New York, Chicago, Hongkong & Paris.
Sep 1993 - Jan 1994

Manager (Marketing Services)

Bayer India Ltd

Rubber Business Group

Responsible for product management in rubber chemicals sold to 13 tyre manufacturers and more than 250 nontyre manufacturers nationwide. Supervised a Marketing Coordinator.

Jul 1992 - Aug 1993

Deputy Manager (Marketing Services)

Bayer India Ltd

Rubber Business Group

Supported sales operations in rubber chemicals through forecasting, industry sizing, tracking competitive activities, monitoring sales performance of 5 branches and planning distribution & movement of stocks.

  • Part of 5-member team that was ranked 12th among 80 worldwide subsidiaries in Bayer International Management Simulation Contest 1993.
Jul 1991 - Jun 1992

Management Trainee

Bayer India Ltd

India Headquarters


2006 - 2007

Graduate Diploma in Management

Helsinki School of Economics Executive Education

Insead Hewlett-Packard Management Academy
1989 - 1991

Post Graduate Program in Management

Indian Institute of Management Ahmedabad
1983 - 1988

Bachelor of Technology

Indian Institute of Technology Mumbai


Indian citizen. Singapore Permanent Resident. BTech MBA. 22 years in sales, marketing & business development (including 16 years with Fortune 50 MNCs) in IT & other industries in Asia Pacific. Direct responsibilities for India, Indonesia, Singapore, Malaysia, Thailand, Philippines, Vietnam, Pakistan, Sri Lanka, Bangladesh, Brunei, Cambodia, Nepal & Maldives. Indirect responsibilities for Australia, New Zealand, Korea, Hongkong, China & Taiwan.

Professional Interest

Invited Speaker at Marcus Evans Conferences in Singapore in May 09  (Marketing Computers to Small Businesses & Consumers in South East Asia Emerging Countries) & Mar 10 (Use of Social Media in Marketing Computer Hardware in South Asia Emerging Countries) and in Kuala Lumpur in Mar 12 (Inventory Management as a Competitive Advantage).

Personal Interest

Distance Running

Ran Commando Challenge Elite Course 2013, Standard Chartered Marathon (Singapore 2013, 2012, 2011 & 2010), Sundown Marathon (Singapore 2013 & 2011), Urbanathlon (Singapore 2014 & 2013), Newton Challenge 30km (Singapore 2013 & 2012), Great Eastern 30km (2008), Army Half-Marathon (Singapore 2013, 2012, 2011, 2010, 2009 & 2006), Run 350 Half Marathon (Singapore 2013 & 2012), Ambank Half-Marathon (Kuala Lumpur 2008 & 2007) & Standard Chartered Half-Marathon (Singapore 2009 & 2005).