Download PDF
  • Satellite Classic CHS Ltd., C2/003, Caves Road, Jogeshwari East, Mumbai 400060, MH, India
  • +91-98197-82732

Prasanna Anavatti

Business Professional


Pivotal Sales & Business Development Manager offering over 19 years of experience in implementing successful sales strategies and motivating highly galvanized teams to produce significant bottom-line results. Highly developed leadership skills coupled with a strong customer insight approach, consistently delivering profitable solutions. Major strengths in leadership, organization, and attention to detail as well as verbal and written communication skills. Exercises exceptional judgment and works both independently and within a group setting. A highly motivated and results-driven individual seeking a new challenge. 

Experience of exploring new markets and managing solutions sales in the MNC, Corporate Enterprise and SME segments across verticals like BFSI, Pharmaceutical, Consulting, Telecom, BPO/KPO, etc.

Adept at driving increased revenues through the identification of new sales opportunities. Excellent presentation, negotiation, closing, and follow through skills. Available for travel. Recognized for building, leading, managing and training high performance teams.

  • Service Marketing
  • Service Development
  • Cloud Services
  • Market Analysis/CRM
  • Go-to-Market Strategy
  • Vendor Contract Negotiations
  • Relationship Management
  • Information Management
  • Development Lifecycle

Professional Development

  • Strategic Planning
  • Revenue Enhancement
  • Solution Selling
  • Operational Excellence
  • Relationship Building
  • Communication
  • Resource Allocation
  • Territory Management
  • Competitive Intelligence
  • Team Leadership             
  • Customer & Staff Relations
  • Product Education
  • Research & Analysis
  • Project Management
  • Process Improvements

Core Competencies

Strategic Sales & Marketing Campaigns, Strong Sales Presentations/Closing success Budgeting, Forecasting, Planning & Analysis, Key Account Acquisition & Retention, Prospecting & Lead Generation, Customer Relationship Management, Sales Team Training/Supervision, Profit Generation, Value Added Selling, Team Collaboration, Negotiation Techniques New Product Development
Core Process Development

Professional Experience

Sep 2015Mar 2016

Regional Manager Sales, Mumbai

Star Worldwide Group Pvt. Ltd.

Increased sales for Records & Information Management Services (PAN India) & all other Services in Western & Southern India. Grew the existing RMS clientele at HQ, Delhi-NCR to all other branches. Initiated new clients from BFSI, BPO, & Other verticals across locations. Value added to the existing services by introducing Scanning & DigitizationCollaborated with all Branch Managers and Operations Executives to build winning business programs, generating increased revenue. Maintained customer database, screened/answered telephone calls and handled general office management duties.

Major Contributions & Achievements:

  • Spearheaded the Facility migration at Mumbai.
  • Coordinated and Consulted for infrastructure, design, and setup as per industry standards for the new facility.
  • Analyzed data and competitive intelligence to determine and execute new go-­to-market approach.
  • Streamlining services, receivable from existing clients.
  • Handling clients like Nestle, FCBUlka, Sutherland Global, Emirates Shipping, Aditya Birla Group, BD India, just to name a few.
  • Redefined sales/services profile and implemented new training program, positively impacting performance.
  • Expedited GTM at emerging territory like Mumbai, Hyderabad, Bengaluru and Chennai.
Sep 2014Aug 2015

Regional Manager Sales, Mumbai

Transworld International

Promoted sales for Records & Data Management Services (PAN India) including other Services like Relocation, DC Migration, Global Mobility, in Western Region. Farming existing clients for additional services and hunting for new business opportunities. Overseeing and monitoring operations, facility audits, facility visit/walk-through, including capacity, resource planning, and receivable management for the region. Spearheaded expansion and development initiatives in West, North India. Monitoring and reporting Sales/Operations with a team of Branch Managers and Operations Executives in line with respective branch profitability. Successfully handled all aspects of CRM starting from RFX level to delivery of SLA including Operations, Customer Service, Complaint & Issue Management.

Major Contributions & Achievements:

  • Generating more business from existing clientele in all verticals.
  • Services streamlining, up sell and renewal of existing client contracts.
  • Managed and updated ERP customer database of over 5,000 current and prospective clients.
  • Conceptualized, implemented and tracked prompt quote submissions resulting in 10% increase in customer acquisitions and approximately ₹1M in additional sales.
  • Consulting for infrastructure, design, and setup as per industry standards for the upcoming facility at Mumbai.
  • Managed clients like HSBC, Geometric, Nomura, Novartis, Amazon, Monsanto, MSD, Trafigura, etc.
  • Expedited GTM at emerging territory like Mumbai, Ahmedabad, & Pune.
Aug 2013Aug 2014

Regional Head West, Mumbai

Mount10 India Pvt. Ltd.

Reported to the India CEO. This was a greenfield services company in India. Launched complete end-to-end Sales cycle, including Pre-sales, Consulting & Account Management. Managed multi-channel Corporate Sales and support functions for developing Business Strategies for the territory. Assessed and managed Go-to-Market [GTM] strategy and monitoring real time market and channel strategy. Led Mount10 India’s Cloud based Data Backup services acceptance and marketing management, conceiving and implementing dynamic strategies that drove market penetration and revenue growth.

Major Contributions & Achievements:

  • Led key functionality enhancements for Cloud based Data Backup Service Launch, Product Strategy, and Pipeline Development.
  • Provided strategic support and leadership to Marketing, Sales and associated Partners on deployment, features and functionality, pricing, revenue and demand analysis and forecasts.
  • Fostered and facilitated relationships with service distribution partners to increase service sales.
  • Developed new business opportunities by effectively communicating service lines to leading International corporations.
  • Executed 2 Partner agreements for West in the initial quarter.
  • Developed comparison tables of products and services by researching product pricing, ratings and performance.
Nov 2003Jul 2013

Manager Sales, Mumbai

Writer Information Management Services (div. of PN Writer & Co. Pvt. Ltd.)

Reported to the National Manager. Managed the complete end-to-end Sales cycle, including Negotiating, SLAs’, SOP, Consulting & Account Management to Fortune 500 accounts. Customer focused Account Manager, acknowledged for talents in inspiring staff to excel and to adapt to the demands of a diverse and challenging workload. Highly developed interpersonal and communication skills with an excellent ability to motivate and lead teams in line with the strategic vision and corporate goals. Acquired and managed Top 100 Clients across Western India.

Major Contributions & Achievements:

  • Upgraded the sales team and implemented a new culture of winning. Increased YOY sales by ₹3.8B on a base of $6B in sales (2012-13).
  • Coordinated team in obtaining ISO 9001:2008 certification enabling WIMS to become India's first ISO certified service provider.

  • Supported en-route service operations and in-house service operations for infrastructure, logistics, & administrative requests. Daily customer communication, ensuring updated data entry and database management.
  • Assisted in transitioning the smaller service center to the biggest service center in India.
  • Strategized with core team to prospect and qualify potential customers within assigned geographic territories.
  • Managed the highest volume account in assigned territory.
  • Networked and interacted with local, national and international associations to optimize industry connections that yielded 99% annual business retention with improvised YoY growth of 120%.
  • Intelligent studies of market related to the warehousing business of off-site data management and related services to evolve this line of business.
  • Identifying high volume clients with PAN India presence and recommending viable business continuity & disaster recovery storage solution.
  • Followed up with clients following delivery/pickup to ensure 100% client satisfaction and upsell additional services based on client requirements.
  • Provided strategic support and leadership to Cross/Up Sell Marketing, Sales and other avenues  on deployment, features and functionality, pricing, revenue and demand analysis and forecasts.
  • Clients like Kotak Mahindra Group, KPMG, Mphasis India, Homeward Residential India, SBI Life insurance, & SBI General Insurance, were added along with 100% renewals of existing clients like Deutsche Bank AG, Sandoz, Deloitte Consulting, Tata AIG Group, ICICI Lombard, Siemens PLM, Societe Generale Group, & Hutchison Essar Group,

Education and Certifications

Bachelor of Science – Physics, Math & Electronics, Karnataka University, Dharwad

Diploma in Computer Applications - Datapro Infoworld Ltd., Mumbai

Prior Experience

Jan 2002Mar 2003

Account Manager, Mumbai

TULIP Telecom Ltd.
Jun 2000Sep 2001

Business Development Consultant, Singapore

Pentasoft Singapore Pte. Ltd.
Sep 1999Jun 2000

Assistant Consultant, Mumbai

Pentasoft Technologies Ltd.
Jul 1996Jul 1999

Programmer Analyst, Mumbai

Coromandal Software Ltd.