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Work experience

May 2010Present

Co Founder

MyApp from Samatha Digital Solutions Pvt. Ltd.

Entrepreneur | Learner | Contributor - Pretty much sums up what I am.

A National Merit Scholar from Department of Journalism & Mass Communication, Mysore University, I studied Marketing from Wharton School of Business and Gamification from University of Pennsylvania (both through Coursera).

Now an entrepreneur, I have been a Journalist earlier. Taking news to the readers as a Journalist was a great experience. Having been a Professor of New Media & Journalism, and addressing issues in public health like creating awareness on HIV / AIDS, a diverse career has helped me think holistically. My current focus is in the field of Digital Media & Technology, Communication and Gamification.

As a journalist, I took the news to the readers through the medium of Newspaper. Now, I help businesses, organizations take their message to their audience through MyApp(TM), the startup I Co Founded.

From starting a campaign to retain Dr Abdul Kalam as the President of India for the second term (2.1 million responses in 7 weeks) to conceiving and building MyApp, the entrepreneurial journey has been great. MyApp is giving the power of mobile apps to all at an affordable cost (a.k.a Indian pricing!)

I volunteer for the Art of Living and have enjoyed AOL Programmes that's very rejuvenating.


Master's Degree

Mysore University