Career Summary

An accomplished, result-driven sales professional with over 10 years of sales experience focused on automation, packaging technology & enhanced end-to-end solutions for top companies. Expertise in account management, sales engineering, product development, making segment strategy, overall project management and an exceptional communicator with demonstrated success building relationships with upper management of Company’s Top accounts.

Work History

Work History

Senior Manager - Sales

Sep 2007 - Aug 2015
Signode India Ltd (Formerly ITW India Ltd)

Company Profile- SIGNODE INDIA LIMITED is the leader in providing automation packaging solutions (Equipments, Consumables & Services) to various industry segments in India.

SIGNODE has been operational in India for the last 30 years helping the industry in improving the standards of automation, packaging & providing cost effective packaging solutions

Job Duties Performed:-

  • Responsible for All India Business through a team of 4 members – segment head for F&B, Pharma & FMCG.
  • Responsible for 25% sales growth & 2% profit margins for CPG vertical year on year since 2010
  • Recommend improved optimal automation or machinery to customers by showing how these changes and improvements will lower costs and improve performances
  • Managing companies business through business associates/distributors
  • Analysing Revenue & potential data to calculate and enhance market share.
  • Identify technological partners & make the right technology tie-ups to increase the market offerings that suits changing customer requirements
  • Planning, formulating and implementing marketing strategies for business development.
  • Organizing various activities like Seminar, Exhibitions to promote the product and increase its market share
  • Conceptualize innovative layout designs, assist designers & work with customer to optimize the solutions.
  • Maintain relationship with existing clients and develop new clients for business growth
  • Design data collection tools and analysing its effectiveness & improvising on current levels
  • Handle OEM’s business, relation building & firm up new ties to be part of the integrated solution offered to end customer
  • Market information collection and supporting product team in analysing the data
  • Market Competition study

Product offering & solutions:-

  • End of line solutions – All type conveyors, Taping , Strapping & Stretch Wrapping Machines, Check Weighers, Ink Jet Printers, Scanners, Label Print & Apply Systems, Track & Trace–Scanners, Wonderware etc, Turnkey Solutions - Line Merging, Integration, manpower saving & enhancing line efficiency
  • Warehouse Automation – AS/RS, Racking, Case Picking, WMS etc
  • Shrink Wrappers, Robots, Case Packers, Palletizers, Customized Systems, Bin Tilters etc.
  • Inspection Systems – Metal Detectors, Check Weighers & X-Ray Systems
  • Complete integrated packaging Lines - F&B, FMCG & Pharma
  • Automation & Packaging Consultancy

Major Clients handled:

  • Nestle, Unilever, GSK, UB Group, Coca Cola India, ITC, PepsiCo, Cargill India, Sidel, KHS, Krones, Ocme, Mondelez, Allana, Carlsberg, Cargill, Dr. Reddy’s, Baxter & many more.

Sales Engineer

Apr 2005 - Sep 2007
Domino Printech India Pvt. Ltd.

Company Profile- Domino Printech India Pvt. Ltd is a wholly owned subsidiary of Domino Printing Sciences PLc, Cambridge, UK with a turnover in excess of £180M. Through a global network of 16 subsidiary offices and more than 75 distributors, Domino sells to over 120 countries offering extensive customer support. Domino's 8 manufacturing facilities are situated in the UK, Germany, USA, China and India, including group companies Sator and Alpha Dot.

Job Duties Performed:-

  • Looking after the Sales and Promotional activities of the company for Northern India region
  • Handling Company’s Key Accounts & Building relations to enhance company’s reputation in the market
  • Meeting the Sales target
  • Design and implement sales plans, identify sale possibilities and meet the sales goals as planned
  • Generating new business for the company in the territory
  • Meeting the Decision makers in the corporate sector & build relations
  • Mapping the industrial organizations, identify marking & coding requirements
  • In-depth study of the industrial processes & technical aspects involved in the application
  • Providing suitable solution in terms of meeting the coding and marking needs of the customer

Products Handled:

  • Small Character Continuous Ink Jet Printers
  • Label Print & Apply Systems
  • Laser Printers
  • Large Character Outer Case coders


  • Star Team Award for 1st Quarter 2015
  • Awarded with Best Team Award at Annual Awards, ITW India Ltd held in February 2014
  • Speaker & Project leader at Pack Plus 2013, Greater Noida (India) in October 2013
  • Speaker at InnoPack Pharma Confex 2013, UBM Conferences, June 2013
  • Speaker at InnoPack F&B, UBM Conferences, February 2013
  • Speaker “Emerging Trends in the Ice-cream Industry” at IICMA, Mumbai in September 2012
  • Certificate of Commendation for significant order contribution in September 2012
  • Star Team award “LEADER” for showcasing exemplary team orientation, in April 2012
  • Awarded with Silver Eagle at Annual Awards, ITW India Ltd held in February 2012
  • Awarded Star Employee in June 2011





3TP - Management Development Program

Jan 2014 - Feb 2014
Indian Institute of Management, Ahmedabad

Flagship executive course to enhance managerial skills to shoulder higher responsibilities

Trainings Undertaken

  • “Towards Sales Excellence” – Mercuri International, Hyderabad in April 2014
  • Modular belt industry application training at Intralox, Bangalore in November 2013
  • Modular Conveyor Training for Technology Tie-up at Modu Systems, Malaysia, February 2012
  • Personal effectiveness and Time Management for better working in November 2011
  • Need Satisfaction Selling & Value Added Selling in July 2009