ARMS Group of Companies
Reporting directly to the CEO and Vice Chairman, responsible for setting & implementing the marketing strategy for all group marketing companies, budgets, digital & performance marketing, B2B & direct marketing, leading the group marketing teams, market research and providing monthly reports group activity reports.
• Developing the strategic marketing direction for each group company including channels, budget, reporting, conversion tracking and integration with sales teams and other departments. Responsible for complete marketing P&L of each group company.
• Setup and run omnichannel performance marketing campaigns in social media, search platforms and online advertising on selected channel websites, including reporting systems automation.
• Manage any outsource partners and agencies for campaigns, media buying, Public Relations, video or creative that cannot be achieved in-house.
• Manage the implementation of branding, sales materials, company profiles and presentations, flyers, brochures and other documents required for sales & management teams.
• Provide all copywriting for sales and marketing materials.
• Build websites and landing pages for group companies using WordPress & Instapage.