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Summary

Talented marketing strategist with expertise in branding and advertising strategy for digital
commerce, online and social media spaces. An articulate professional offering experience translating business initiatives and marketing strategies into bottom-line results in brand awareness & growth. Expertise in creating digital media campaigns resulting in increased online traffic & customer engagement. In-depth knowledge of managing marketing activities & promotions in GCC.

Area of Expertise

Digital Marketing - Social Media Marketing - Influencer Marketing - Event management - Brand Building
Loyalty Management - Marketing Strategy - Product Development - Advertising & Promotions - Media Relations

Work History

May 2019Present

Marketing Manager

ARMS Group of Companies

Reporting directly to the CEO and Vice Chairman, responsible for setting & implementing the marketing strategy for all group marketing companies, budgets, digital & performance marketing, B2B & direct marketing, leading the group marketing teams, market research and providing monthly reports group activity reports. 
• Developing the strategic marketing direction for each group company including channels, budget, reporting, conversion tracking and integration with sales teams and other departments. Responsible for complete marketing P&L of each group company.
• Setup and run omnichannel performance marketing campaigns in social media, search platforms and online advertising on selected channel websites, including reporting systems automation. 
• Manage any outsource partners and agencies for campaigns, media buying, Public Relations, video or creative that cannot be achieved in-house.
• Manage the implementation of branding, sales materials, company profiles and presentations, flyers, brochures and other documents required for sales & management teams.
• Provide all copywriting for sales and marketing materials.
• Build websites and landing pages for group companies using WordPress & Instapage.

April 2016May 2019

Assistant  Marketing Manager

PURE GOLD JEWELLERS 

Oversee all retail, digital, e-commerce, branding and marketing communications initiatives in addition to internal & external communications for over 150 stores across GCC. 

  • Manage brand marketing campaigns holistically from conception to completion working closely with PR, Social Media, Digital Marketing, CRM and Product to develop inspiring and effective 360 marketing and campaigns within agreed timescales and budget.
  • Managed digital accounts including the planning, launching and optimization of Google Adwords and Facebook ad campaigns across paid search, Social & digital channels.

  • Analyzed traffic & engagement by using Google/Facebook Analytics to track success of the campaign. 
  • Evaluated the website for mobile performance & optimal search engine rankings. 
  • Drive allocation of budgets towards measurable mediums of paid media, loyalty & SEO to increase web traffic. 

  • Strategized & launched www.pugold.com, the Group’s eCommerce platform. Tracked & processed all online orders received from the e-commerce portal in addition to additional third party websites.

  • Managed & executed various influencer marketing campaigns for major promotions.
  • Improved data capture from 55% to 85% & data quality from 45% to 85% by enabling a detailed process across all regions.

  • Managed an effective launch & implementation of Loyalty program across GCC. Increased customer retention through various reactivation events.
  • Responsible for editorial direction, design, production and distribution of all Organization publications for traditional and digital channels.

  • Develop Marketing Calendar, different Sales promotional and Brand building activities round the year in direct coordination with the CEO.

  • Conduct regular training for the sales staff on marketing & promotion changes & requirements.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Prepare, evaluate RFPs, RFQs proposals, quotations and contracts.
March 2015April 2016

Marketing Manager

ANSAR GROUP OF COMPANIES

Handled all the marketing activities for the entire GCC region such as promotional campaigns, digital marketing & loyalty program. Planned & managed online brand and product campaigns to raise brand awareness.

  • Increased the over all social media presence of the organization & increased the page likes to 50000 from 4000 by using organic & paid promotions.
  • Organized events with Philippine Consulate General, Kabayan Newspaper & more.
  • Established EPP tie-ups with major banks & helped promote the brand with cross platform promotion.
  • Increased the sales revenue by 18% by conducting various marketing campaigns involving ATL & BTL activities.
  • Promoted digital marketing techniques to increase brand awareness & reduce marketing spend.
  • Organized various events increasing foot fall & sales for all the outlets.
  • Helped revamp the company websites to get them under one platform.
20142015

Assistant Manager - Marketing & Events

PINETREE PICTURES 

Worked towards the overall development of the organization w.r.t digital marketing, website development & social media presence. Helped clients promote the events through social media marketing & helped increase traffic by using organic & paid promotion methods.

  • Locating and proposing potential business deals by contacting potential partners; discovering and exploring opportunities.
  • Creating new concept ideas for events & promotions. Creating budgets as per the client’s requirements & closing deals.
  • Screening potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options.Closing new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
  • Managed & organized social media accounts like Facebook, instagram, twitter & linkedin.
  • Created budgets as per the client's requirements towards brand promotion & event execution. 
20062013

Incident Manager (ITIL V3 Certified EXIN UK)

MPHASIS - HP Company

Understanding the IT related requirement for the client & making sure that all the service level agreements are met by the team which included website support. With expertise in ITIL, implemented & managed problem management, change management & configuration management.

  • Improving the usability, design, content and conversion of the company website & knowledge base.
  • Implementing strategies and plans to maintain & improving SLA(service level agreement).
  • Assist in developing knowledge capturing practices, including processes, forms, evidences, monitoring logs, etc. for scenario reconstruction purposes.
  • Organizing & delivering product & process training for the new & current employees.

Qualification

Master of Business Administration

Marketing & Communications

Indian Institute of Planning & Management

Bachelor of Technology

Electronics & Telecommunications

Udaipur University

Skill Set

Google Search Console, Google Adwords, Goggle Analytics, Google Tag Manager Google Garage, Facebook Blueprint