Assistant Marketing Manager
PURE GOLD JEWELLERS
Oversee all retail, digital, e-commerce, branding and marketing communications initiatives in addition to internal & external communications for over 150 stores across GCC.
- Manage brand marketing campaigns holistically from conception to completion working closely with PR, Social Media, Digital Marketing, CRM and Product to develop inspiring and effective 360 marketing and campaigns within agreed timescales and budget.
Managed digital accounts including the planning, launching and optimization of Google Adwords and Facebook ad campaigns across paid search, Social & digital channels.
- Analyzed traffic & engagement by using Google/Facebook Analytics to track success of the campaign.
- Evaluated the website for mobile performance & optimal search engine rankings.
Drive allocation of budgets towards measurable mediums of paid media, loyalty & SEO to increase web traffic.
Strategized & launched www.pugold.com, the Group’s eCommerce platform. Tracked & processed all online orders received from the e-commerce portal in addition to additional third party websites.
- Managed & executed various influencer marketing campaigns for major promotions.
Improved data capture from 55% to 85% & data quality from 45% to 85% by enabling a detailed process across all regions.
- Managed an effective launch & implementation of Loyalty program across GCC. Increased customer retention through various reactivation events.
Responsible for editorial direction, design, production and distribution of all Organization publications for traditional and digital channels.
Develop Marketing Calendar, different Sales promotional and Brand building activities round the year in direct coordination with the CEO.
- Conduct regular training for the sales staff on marketing & promotion changes & requirements.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Prepare, evaluate RFPs, RFQs proposals, quotations and contracts.