Antony Devadass

Antony Devadass

Interest

Management issues - documentaries, reviews HBR, etc

Music

Nature documentaries (National Geographic)

Summary

Career mainly in construction related industries, business to business, however looking for a change in industry and seeking an opportunity where my entrepreneurial skills can be utilised to the maximum. Thrive in a total autonomus environment, take corporate initiatives as my own.

Objective

Aiming to be a Regional Director for a Multi National organisation for Asia Pacific within the next 5 years

Work History

Work History
Jan 2008 - Present

Regional Marketing Manager

Hilti Asia Ltd
  • Formulation, implementation and tracking of company’s Product Leadership Strategy in key product lines for the Region. Established KPIs and benchmarking in order to track progress
  • Improving product mix due to heavy reliance on a few key products (high risk)
  • Regional trainer for “Marketing at Hilti” and functional responsibility of local 13 marketing managers
  • Main interface between all business units and all market organisations in the Region
  • Channel sales strategy implementation – maximising multi-channel sales efficiency
May 2005 - Dec 2007

Global Product Manager

Hilti AG
  • New Product Development (market research, QFD, Customer Acceptance Tests) and worldwide product launches
  • Business Development, strategic portfolio developmentand product life-cycle management
  • Coaching local product managers in product knowledge, business plan execution
  • Direct negotiations together with procurement staff and component suppliers
Mar 2002 - Apr 2005

Senior Product Manager

Hilti Italia S.p.A
  • Product launches and product life-cycle management of portfolio

  • Training of new sales force in product competency and sales techniques

  • Annual budget and target setting, consequently business plan implementation

Nov 1999 - Feb 2002

Business Analyst

Tenaris S.p.A
  • Market research in the construction and procurement of the petrochemical/power generation sector

  • Analysis of plant investments by engineering companies/end-users

  • Creation and administration of Project Tracking System Database

  • Support in company’s B2B portal creation and administration responsibility

Nov 1996 - Aug 1998

Project Engineer

Triconics (M) SDN BHD
  • Project manager of fixed signage system (Kuala Lumpur International Airport worth USD 3.8 million)

  • Full responsibility and administration of site office with 27 staff

  • Achieved variation claims amounting to 92% of contract value by negotiation

Education

Education
Sep 1998 - Oct 1999

MBA

Durham Business School

Total of 21 examinations, final thesis entitled “Management of Intellectual Projects”

Sep 1993 - Jul 1996

B Eng Hons

University of Leicester

Graduated with upper second class honours

Final project in collaboration with Rolls Royce Aero Engines Derby UK

Skills

Skills

Various Management courses

Hilti's continuous training for management courses and I am the regional trainer for Hilti Marketing

SAP

Data mining, processing, analysis everything that a marketeer needs to know in order to make decisions

Tamil

I am of Indian origin and use this language to speak to my father (in order not to forget it)

English

My mother tongue

Malay

From Malaysia, medium of instruction in schools

Italian

My wife is Italian, although I speak to her in English, I have lived and worked in Italy for 5 years. I believe that my Italian is better than german although I have no formal qualification. Absolutely fluent and also use this language on a daily basis when conversing with my wife in public places on confidential issues

German

Studied German at the Goethe Institut in Kuala Lumpur, finished at MIttelstufe III level. German is the main medium of communication with head office