- Implementing Etihad Airways NDC strategy and NDC roadmap with multi-partner support platform.
Working closely with Farelogix and Sabre in delivering Etihad Airways Merchandizing strategy and product roadmap for the online channel of sales.
- Ideated and implemented Etihad Airways dynamic auction project for cabin upgrade to maximize revenue from distress inventory using gamification.
Delivered several ancillary revenue-generating digital programs such as Neighbour Free Seats, Etihad Select upgrade to effectively utilize distress inventory, improve guest experience process efficiencies.
Supported large system migration on cloud infrastructure for cost-benefit optimization (PROS Revenue Management System)
Implemented a new fully automated analytical platform for efficient capacity utilization using equity partner networks to avoid the spill.
- Delivered Farelogix platform implementation for effective personalized offer management practice.
Supporting to manage Etihad ancillary product portfolio generating USD50 million yearly revenue.
Delivered several improved and innovative product offering for unique guest experience in the EMEA region.