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Corporate experience in market research, product/market management, and product development/technical support, incorporating an MBA and a chemical engineering background in a variety of industries with expertise in: 

  • Designing and writing questionnaires, discussion guides, protocols, marketing plans, product data sheets, reports, price lists, technical product design guides, specifications, procedures, flowcharts, training modules, and promotional marketing literature. 
  • Organizing, developing, and conducting consumer, industrial, medical, and composite materials product testing.
  • Establishing appropriate research methodologies, experimental designs, statistical methods, and product test protocols.
  • Statistical compilation and analysis of data and presentation of results.
  • Determining customer needs, following up on qualification evaluation trials, leading to sales.
  • Determining the optimal product positioning attributes and pricing.
  • Gathering, assimilating, and analyzing competitive and new product/technology market intelligence. 
  • Implementing surveys and studies.
  • Determining market opportunities, applications, and estimating market potential.
  • Providing technical product and design assistance to customers.
  • Analysis, using qualitative and quantitative methods, and presentation of results to make strategic and tactical business decisions and technical decisions.

Work experience

May 2011Present

Sr. Marketing & Strategy Analyst

Applied Materials
  • Devised and presented strategic insights from analysis of market segment data using normalization, modeling, and other analysis techniques.
  • Conducted secondary market research on current best practices for strategic planning; created and wrote comprehensive report, strategic planning process flowchart, and facilitator's guide.
Feb 2009May 2011

Performance Analyst/Technical Writer

L-3 Communications
  • Organized, wrote content, reviewed, revised, gathered feedback, led review meetings, and edited the new 700 page Ordnance Doctrine and Tactics, Techniques, and Procedures Manual for the U.S. Coast Guard.
  • Characterized (segmented the content into policy, doctrine, and tactics, techniques, and procedures) and reviewed 30 U.S. Coast Guard documents covering thousands of pages. 
  • Established the characterization methodology, rules, guidelines, and definitions which improved characterization consistency. 
  • Created and maintained the system used by the U.S. Coast Guard to manage the review, tracking, and approval of characterized Coast Guard documents.
Oct 2007Sep 2008

Applications Engineer

Newport Adhesives & Composites
  • Determined applicability and optimum amounts of over 30 fire retardant chemicals in epoxy resin formulations for improved fire retardance, smoke release, and heat release properties. 
  • Provided product information, product and process recommendations, and technical support to dozens of new and existing customers and applications, leading to additional sales.
Nov 1992Jul 2007

Sr. Mkt Analyst, Sr. Tech Prod Sup Engr., Prod. Mgr.

Hexcel Corporation
  • Evaluated the market, identified target customers, analyzed competitors, developed positioning, and determined sales potential for composite material products in a variety of markets and applications such as energy absorption, architectural wall and building panels, satellites, sporting goods, laser cutting beds, automotive, HVAC, miscellaneous industrial, and various commercial applications of electromagnetically tailored materials. 
  • Sold composite products to over 100 new customers by identifying potential targets, determining requirements, providing technical support and design assistance, determining and developing the appropriate customized product, following up on the qualification evaluation, pricing, leading to the eventual sale. 
  • Designed, tested, and managed the implementation of a computerized honeycomb pricing program.  Developed the pricing logic, calculation algorithms for pricing honeycomb, extracting value, and doing 'what if' analysis.  Established a standard format for all honeycomb pricing and best practices.  Significantly improved honeycomb profitability. 
  • Determined the product definition, form, positioning, pricing, and market potential for a new thermoplastic honeycomb in the automotive, air directionalization, building materials, and other market segments. 
  • Managed commercial honeycomb product lines from launch to maturity, supporting new business opportunities and qualifications, establishing pricing, and assessing the competitive environment. 
  • Wrote technical service bulletins, product data sheets, price lists, technical articles, and customer friendly content and features for Hexcel's Web site. 
  • Performed competitive research and assessment and developed competitor profiles. 
  • Devised product training and professional development curriculum and provided training. 
  • Designed, conducted, and analyzed Hexcel's annual customer satisfaction survey, conducted studies for benchmarking versus other firms, and established appropriate metrics. 
  • Devised an electronic database for searching and accessing 40 years of technical service test reports.
Sep 1987Jun 1992

Marketing Research Analyst, Prod. Dev. Engr.

Johnson & Johnson
  • Organized 7 years of historical hospital market size and market share data for more than 200 customized medical product categories.  Analyzed the data to formulate forecasting algorithms and determine the preferred strategic direction in each product category. 
  • Developed hospital operating room procedure database to target high potential accounts for specific products, allowing comparison of actual sales to sales potential for individual hospitals and purchasing groups. 
  • Determined market opportunities and potential for a new proprietary disinfecting chemical in ten product and market segment categories, identifying over $ 15 million in new business opportunities.
Jun 1985Jul 1987

Products Research Analyst

Procter & Gamble
  • Conducted consumer market research on tamper evident packages, which are still being used for Jif peanut butter today.


Sep 1983May 1985


Syracuse University
Aug 1981Aug 1983


Purdue University
Sep 1977May 1981


University of Michigan

Letter of Recommendation from JJ


Market Research
Competitive Intelligence
Technical Writing
MIcrosoft Office Suite