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Summary

Throughout my professional career, I have had the opportunity to hone and refine my brand management skills by developing strategies for over 50 brands and corporate identities.  I enjoy the challenge of applying my artistic strengths in a wide variety of fields and business types, and am proficient at gathering details and integrating them into an optimal final product or product line.In every project I take on, I strive for my design work to have a practical impact such as conserving resources, optimizing efficiency, raising public or market awareness, or promoting a product.  For example, I have been charged with establishing creative services departments for three different companies, and in the process was able to reduce external vendor costs by 80-90%.  For another client I was able to save 40 man hours monthly by consolidating over 100,000 digital art assets for more than ten agencies and vendors into a streamlined image database.

Work experience

Creative Services Manager

Pull'R Holdings

Conducted focus groups; Ran the marketing department including press releases, marketing strategy and campaigns; Determined color schemes and labeling for individual products and product lines- Transformed a product’s disorganized brand and decreased packaging costs by consolidating dyes into one dye system, infusing messaging into packaging imagery, and modernizing artwork- Established a strategic packaging brand that unified five smaller companies into one conglomerate while maintaining distinct individuality

Jul 2010Present

Graphic Specialist

Grubb & Ellis

Serve as graphic designer for the company’s corporate marketing and communications department; Build corporate collateral templates for over 100 offices nationwide- Negotiated and consulting with vendors to revamp template-based software platform- Crafted trade show materials for internal conferences and events- Mentor over 50 field graphic professionals in corporate branding standards

Jul 2008Feb 2009

Creative Services

Hero Nutritionals

Served as company graphic designer for marketing department; Crafted trade show materials; Influenced design, look and feel of the website; Built all collateral including fliers, advertisements, and coupons- Constructed all packaging and created artwork for a large merchandising campaign- Produced a bag for a major food retail show with distribution to over 100,000 people- Organized and consolidated all packaging files; Solicited old files from external vendors and reconstructed those files into active, working, editable files

Feb 2007Jul 2008

Graphic Designer, Marketing Coordinator

Sperry Van Ness

Contributed to restructuring of the website; Marketed properties through compiling email blasts and creating fliers; Generated quarterly books that included a portfolio of the company’s accomplishments- Managed sign program and saved the company over $25,000 by conducting a case study to improve the signs and their visibility, as well as to maximize efficiency in updating those signs- Assembled in-depth fliers about real estate properties and frequently updated with new information

Jun 1994Jun 2008

Editor, Photojournalist

United States Navy

- Published over 300 photo features and 500 publication layouts for several military publications distributing relevant information to over 400,000 members worldwide- Supervised 40 combat photographers on various detachments- Reduced travel expenses by 80% and saved over $10,000 per person in training costs by training over 100 Navy journalists in military public relations and print journalism- Honored with three navy achievement medals, three good conduct awards, and a commendation letter

Education